News from adap.tv A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Feb 21, 2013, 02:00 ET Curt Hecht Joins Adap.tv Board of Directors

Adap.tv, the global leader in programmatic video advertising, today announced the election of The Weather Company Chief Global Revenue Officer, Curt...


Feb 08, 2013, 12:51 ET Adap.tv Launches First Ever In-Target Audience Optimization For Video

Adap.tv today announced In-Target Audience Optimization - the industry's first technology that enables advertisers to maximize delivery against...


Sep 18, 2012, 01:00 ET Adap.tv Unveils Unified Planner: Online Video Advertising's Most Advanced, Integrated Media Planning Solution

Adap.tv today unveiled "Unified Planner," a comprehensive media planning solution that enables advertisers and agencies to easily develop media plans ...


Aug 29, 2012, 02:00 ET Adap.tv Named the Top Video Advertising Company in the Inc. 500

Adap.tv, today announced it has been named the fastest-growing video advertising company in Inc. magazine's 2012 "Inc. 500," a ranking of the...


Aug 16, 2012, 10:00 ET Adap.tv Launches Audience Unifier to Bridge TV and Video Advertising

Adap.tv today announced Adap.tv Audience Unifier, a unified measurement and management system for media buying that allows advertisers to create more ...


Jun 21, 2012, 08:07 ET Adap.tv Announces Campaign Optimizer for Video

Adap.tv today announced its Campaign Optimizer for video, a ground-breaking technology that provides buyers with full visibility into the results of...


May 23, 2012, 10:00 ET Adap.tv Platform Unveils New Video Advertising App Center

Adap.tv today introduced its new App Center for video advertising making the process of managing hundreds of brand advertising technologies as easy...


Feb 27, 2012, 10:00 ET Adap.tv's Video Upfront Marketplace Signals the End for the RFP

Adap.tv, the company that provides a programmatic way to plan, buy, sell and measure television and video advertising, today announced the launch of...


Feb 01, 2012, 03:00 ET Latest Rankings Confirm Programmatic Buying and Selling Is Taking the Lead

The latest data from comScore's December 2011 Video Metrix exposes an important trend; the volume of video ads traded using self-service and...


Oct 27, 2011, 03:00 ET Adap.tv Appoints Brian Fitzpatrick to Accelerate European Expansion

Adap.tv, the company that connects video advertising buyers and publishers directly on one platform, today announced that it has appointed digital...


Jun 29, 2011, 04:52 ET ASG/Grind Networks Partners with Adap.tv

Adap.tv, the platform that makes buying and selling video advertising simple and efficient, and the Action Sports Group (ASG)/Grind Networks, the...


May 12, 2011, 08:00 ET Horizon Media and Adap.tv Form Strategic Alliance Built on Advanced Video Ad Platform and Marketplace

Horizon Media, the largest independent media services agency, today announces a partnership with Adap.tv, the platform that makes buying and selling...


Mar 29, 2011, 09:00 ET Adap.tv Closes $20 Million in Funding Led by Bessemer Venture Partners

Adap.tv, the platform that makes buying and selling video advertising simple and efficient, today announced it has closed $20 million in financing...


Mar 24, 2011, 05:00 ET Adap.tv Launches First Video Advertising Marketplace in United Kingdom

Adap.tv, the industry's leading online video advertising platform, today announced the launch of its video advertising marketplace in the United...


Mar 15, 2011, 09:00 ET Adap.tv Introduces End-to-End Video Ad Management System for Brands, Agencies & Networks

Adap.tv, the industry's only open online video advertising platform, today announced that it has launched Adap.tv for Advertisers, a powerful...


Jan 24, 2011, 09:00 ET Flingo Selects Adap.tv as a Video Monetization Partner for Internet-Connected TV Apps

Flingo, the world's largest publisher of applications for Internet connected televisions, and Adap.tv, the industry's leading open online video...


Nov 22, 2010, 09:00 ET Adap.tv Continues the Rapid Expansion of Its Marketplace With the Addition of Top Publishers

Adap.tv, the industry's only open video advertising platform, today announced new partnerships with several leading online video publishers....


Oct 21, 2010, 09:00 ET Adap.tv Announces 92 Percent Average Monthly Growth Rate for Video Ad Views in Its Marketplace

Adap.tv, creators of the industry's first online video marketplace and integrated onesource video ad serving platform, today announced a 92 percent...


Sep 22, 2010, 09:00 ET Adap.tv Appoints Industry Veteran Jason Shulman as Vice President of Sales

Adap.tv, creators of the industry's first online video advertising marketplace and the onesource online video ad-serving platform, today announced...


Aug 25, 2010, 09:21 ET Adap.tv Launches Brand Impact Offering for its Online Video Advertising Marketplace

Adap.tv, creators of the industry's first online video advertising marketplace (atm) and the onesource video ad management (ato) platform, today...


Jul 19, 2010, 09:00 ET Several Top 100 comScore Publishers Continue To Fuel adap.tv's Growth

Adap.tv, creators of the industry's first online video advertising marketplace (atm) and the onesource video ad management (ato) platform, today...


Jun 14, 2010, 09:23 ET TidalTV Joins Adap.tv Marketplace to Leverage Real-Time Bidding for Video Advertising

Adap.tv, creators of the first online video advertising marketplace and the onesource video ad management platform for publishers, announced today a...


Jun 02, 2010, 09:00 ET eXelate Joins adap.tv Marketplace to Offer Audience Targeting and Optimization Tools

Adap.tv, creators of the first online video advertising marketplace and the onesource video ad management platform for publishers, announced today a...


May 04, 2010, 09:08 ET Adap.tv Unveils Industry's First Real-Time Bidding System for Video Advertising

Adap.tv, creators of the first online video advertising marketplace and the onesource video ad management platform for publishers, announced today...


Apr 08, 2010, 09:00 ET Adap.tv Teams With Grab Networks to Expand its Online Video Advertising Marketplace

Adap.tv, creators of the first online video advertising marketplace and the onesource video ad management platform for publishers, announced today a...