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Mar 27, 2019, 09:07 ET More Retailers Seize Their Search Marketing Opportunity With Sidecar's Technology Updates

Sidecar today announced several technology updates to Sidecar for Paid Search and Sidecar for Shopping. These solutions now use new applications of...


Mar 19, 2019, 08:56 ET 2019 Google Ads Performance Benchmarks for Retail Now Available

Traffic to Google Ads grew faster than conversions for e-commerce retailers in 2018, according to new research from Sidecar. The weakened conversion...


Feb 26, 2019, 09:12 ET Saroosh Ahmed Joins Sidecar as Chief Financial Officer

Sidecar has named Saroosh Ahmed the company's Chief Financial Officer. Ahmed brings 20 years experience leading corporate finance, strategic...


Jan 31, 2019, 09:02 ET Ralph Folz Joins Sidecar's Board of Directors

Sidecar has appointed Ralph Folz to the company's Board of Directors. Folz is an entrepreneur, innovator, and mentor, with a career dedicated to...


Jul 25, 2018, 09:03 ET Sidecar for Paid Search Debuts for Retailers

Sidecar today released a new technology for retail marketers who manage paid search on Google and Bing. The solution, Sidecar for Paid Search,...


May 11, 2017, 08:45 ET Sidecar Closes $11 Million in Series C Financing

Sidecar has completed a Series C round of equity and debt financing totaling $11 million. New investor Harbert Growth Partners (HGP) joined previous...


Apr 19, 2017, 08:45 ET Retailers Now Devote the Majority of Their AdWords Budgets to Google Shopping

Google Shopping ads captured more than half of retail marketers' AdWords budgets for the first time, according to new research from Sidecar. The...


Sep 27, 2016, 08:45 ET Sidecar Launches Its Facebook Dynamic Ads Solution for General Availability

Sidecar today announced the general availability of its optimization solution for Facebook dynamic ads. The Sidecar team is sharing details about its ...


Sep 14, 2016, 09:00 ET Sidecar Reimagines Bid Management in Google Shopping

Sidecar today launched its latest machine learning capability for Google Shopping, Revenue Probability Scoring, to improve the way retailers drive...


Jul 21, 2016, 09:00 ET Google PLAs Deliver Nearly Double the Revenue to Retailers in Q2 YoY, Finds Sidecar

Retailers racked up nearly double the revenue from Google product listing ads (PLAs) year over year in the second quarter. The paid ad format of...


Apr 13, 2016, 07:58 ET Retail Sales From Google Shopping Grew by 52% YoY in the First Quarter

Retail sales typically slow down after the holiday season -- but that wasn't the case for sales from Google Shopping ads. E-commerce marketing...


Feb 09, 2016, 07:58 ET Mobile Traffic and Google Shopping Product Listing Ads Drove Holiday E-commerce Sales

Holiday 2015 marked a tipping point in mobile commerce conversion, according to a new research report compiled by e-commerce marketing technology...


Dec 16, 2015, 09:00 ET Sidecar Announces New Technology That Brings Intent-Driven Audiences to Facebook Dynamic Product Ads

Sidecar, an e-commerce marketing technology that programmatically connects retailers' products to the most relevant consumers, announced Wednesday a...


Nov 20, 2015, 12:08 ET Sidecar Raises $8 Million to Support Its Rapid Growth and Meet Demand for Its E-commerce Product Advertising Technology

Sidecar, an e-commerce marketing technology that programmatically connects retailers' products to the most relevant consumers, announced Friday that...


Jun 18, 2015, 11:10 ET Nuts.com Selects Sidecar to Optimize its Google Shopping Campaigns Through Sidecar's Programmatic Ad Technology

Sidecar, the leading programmatic solution for product listing ads for retail and e-commerce brands, announced Thursday the addition of Nuts.com to...


Feb 18, 2015, 08:45 ET Sidecar Adds Intelligent Product Groupings and a Performance Dashboard to its Automated Google Shopping Campaign Management Technology

Sidecar, the only fully automated technology for grouping and bidding products in Google Shopping campaigns, today announced product enhancements...


Jun 19, 2014, 12:10 ET Philadelphia E-Commerce Marketing Startup Raises $3.1MM In Funding

Sidecar, a Philadelphia-based startup that transforms traditional e-commerce marketing, today announced that it has raised $3.1mm in funding led by...