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Sep 04, 2025, 09:00 ET Guideline Launches Advertising Data Insights Service, Appoints Sean Wright as Chief Insights and Analytics Officer
become the world's most trusted authority on media investment and intelligence. The company was formed through the acquisitions of Standard Media Index, SQAD, and Lumina. With its market-leading media planning platform, industry-best ad market data, and unrivaled customer service, Guideline effectively meets
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Aug 14, 2025, 09:00 ET Guideline Launches New Digital Ad Data Innovation Suite
become the world's most trusted authority on media investment and intelligence. The company was formed through the acquisitions of Standard Media Index, SQAD, and Lumina. With its market-leading media planning platform, industry-best ad market data, and unrivaled customer service, Guideline effectively meets
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Dec 09, 2024, 16:00 ET Guideline Announces Vincent Mifsud as CEO
improve the media investment ecosystem through new applications of data science. This thesis led to Guideline's acquisitions of Standard Media Index and SQAD in 2022, and Lumina in 2023. Following the acquisitions, Guideline has introduced exciting innovations into the marketplace, including new insights
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Oct 03, 2024, 09:00 ET The US Media Market grew 8% in the year-to-August, Boosted by Programmatic Premium Deals and Retail Media
for accurate media data and collaborative planning tools to guide your advertising decisions. With the 2022 acquisitions of Standard Media Index and SQAD, as well as the 2023 acquisition of Mediaocean's Lumina, the company offers a single source of truth for advertising spend and pricing data that provides
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