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Ultima Markets poukazuje na budúcnosť technológie CRM na samite FMLS:24
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Dec 08, 2024, 22:33 ET

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LONDÝN, 9. decembra 2024 /PRNewswire/ -- Spoločnosť Ultima Markets sa na prestížnom summite Finance Magnates London Summit 2024 (FMLS:24) etablovala ako líder s perspektívnym myslením vo finančnom odvetví. Summit prilákal rôznorodú skupinu odborníkov z odvetvia v snahe dozvedieť sa viac o transformačných trendoch, ktoré formujú budúcnosť finančných služieb.

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The Ultima Markets team at FMLS:24
The Ultima Markets team at FMLS:24
Ernest Yiu, Vice President of Marketing, Ultima Markets, speaking at FMLS:24
Ernest Yiu, Vice President of Marketing, Ultima Markets, speaking at FMLS:24

Náš stánok nastavil vysokú latku čo sa týka energie a zapojenia medzi renomovanými účastníkmi. Typický zážitok z výstavy sme premenili na pohlcujúcu vitrínu pre finančných nadšencov. Vďaka živej expozícii a interaktívnym ponukám sa stal ústredným bodom samitu a prilákal rôznorodý dav, ktorý túžil ponoriť sa do sveta obchodu.

Na samite sa konali rôzne aktivity vrátane rozhovorov, panelových diskusií a príhovorov. Témy siahali od regulačných rámcov až po digitálnu revolúciu vo financiách, s cieľom podnietiť konverzáciu a formovať budúcnosť odvetvia.

Nové zadefinovanie CRM s umelou inteligenciou

Spoločnosť Ultima Markets prevzala počas samitu významnú úlohu, keď náš viceprezident marketingu Ernest Yiu predniesol veľmi očakávaný príhovor na tému „CRM v roku 2025: Svetlo na konci lievika".

„Budúcnosť CRM sa vyvíjala veľkou rýchlosťou," povedal, „vďaka AI a strojovému učeniu. Tieto nástroje umožnili maklérom predvídať potreby klientov pomocou analýzy správania a preferencií, vďaka čomu môžeme poskytovať personalizovanejšie a proaktívnejšie služby."

Zdôraznil tiež význam personalizácie vo vzťahoch s klientmi: „V Ultima Markets sme sa zamerali na to, aby mali klienti pocit, že sa prihovárame priamo k nim. Dosiahli sme to segmentovaním našich klientov podľa faktorov, ako je história obchodovania a úroveň skúseností, a poskytovaním prispôsobeného obsahu pre každú skupinu."

Predpovede Ernesta Yiu o praktickom uplatnení AI a strojového učenia povzbudili publikum, aby prehodnotilo svoje stratégie s ohľadom na zásadnú úlohu inovatívnych riešení CRM pri udržiavaní konkurenčnej výhody.

Podujatie FMLS:24 poskytlo profesionálom, ktorí premýšľajú progresívne, platformu na riešenie komplexnosti moderného finančného prostredia, na ktorej účastníci vrátane Ultima Markets ukázali, ako technológie formujú budúcnosť odvetvia a ako sa spoločnosti týmto zmenám prispôsobujú.

V rámci ďalšieho vývoja finančného odvetvia bude spoločnosť Ultima Markets naďalej podporovať inovácie a posilňovať obchodníkov na celom svete pomocou špičkových nástrojov a poznatkov.

O spoločnosti Ultima Markets

Ultima Markets je plne licencovaný, rýchlo rastúci maklér, ktorý ponúka prístup k viac ako 250 finančným nástrojom. S tímom viac ako 2 000 profesionálov v 15 globálnych pobočkách poskytujeme služby klientom v 172 krajinách. Ak máte záujem o viac informácií o spoločnosti Ultima Markets, navštívte nás na Facebooku, X, Instagrame,  LinkedIn a YouTube.

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