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Aug 20, 2015, 09:06 ET ThinkVine Adds Digital Attribution Capability for Marketers

ThinkVine, a leading cross-channel marketing attribution and optimization company, announced today the release of its digital attribution module. The ...


Apr 27, 2015, 11:19 ET ThinkVine Welcomes Blake Burrus as EVP, Customer Success

ThinkVine, a leading cross-channel marketing attribution and optimization company, announced today the appointment of Blake Burrus as EVP, Customer...


Nov 20, 2014, 11:21 ET ThinkVine Hires Brian Smith as Chief Operating Officer to Lead Product and Service Innovation

Cincinnati-based ThinkVine, the leading integrated marketing technology company, announced today the appointment of Brian Smith as Chief Operating...


Apr 22, 2014, 01:50 ET Marketing Executives: Digital Media Spend Will Overtake Traditional by 2016

More than half of marketing executives expect to spend more on digital media than traditional channels within the next two years, according to a...


Apr 02, 2014, 09:15 ET ThinkVine Makes It Easier for Marketers to Know How to Increase Sales

ThinkVine introduced new features into its marketing mix optimization software today that give brands unprecedented insight into how their marketing...


Jan 21, 2014, 10:15 ET ThinkVine Finds Misallocated Ad Dollars Cost Brands 28 Percent in Lost Sales

Major brands may be losing out on more than 25 percent in additional marketing-driven sales by not optimizing their media budgets and misallocating...


Dec 04, 2013, 09:00 ET ThinkVine Launches First DIY Marketing Mix Optimization Application for Building Custom Virtual Marketplaces

The new version of ThinkVine's marketing mix optimization software released today gives brands the power to create their own virtual marketplaces...


Oct 29, 2013, 08:30 ET ThinkVine Launches First Local-language Version of Marketing Mix Optimization Solution

ThinkVine, a marketing mix optimization software company, today announced the release of a new version of its predictive, consumer behavior-driven...


Sep 12, 2013, 11:35 ET Attendees of Dallas CMO Collective on September 24 Will Gain Greater Insight Into The 'Real' Value of Big Data for Marketing

Mark Battaglia, CEO of ThinkVine, a marketing mix optimization software company, will co-host a discussion group of CMOs from leading consumer brands ...


Jun 10, 2013, 10:00 ET ThinkVine Launches Next Generation of Marketing Mix Optimization Software, Helps Marketers Take Major Leap Forward in Driving Better Results

ThinkVine, a marketing mix optimization software company, today announced the release of the next generation of its award-winning software for...


May 22, 2013, 05:08 ET ThinkVine Named a Leader in Independent Marketing Mix Modeling Report

ThinkVine, a marketing mix optimization software company, today announced that it was named a Leader by Forrester Research, Inc., in the Forrester...


Jan 22, 2013, 09:00 ET New Version of Industry-Leading ThinkVine Marketing Mix Optimization Software Adds SmartMix to Provide Brands with the Best Plan to Achieve the Greatest ROI

ThinkVine, a marketing mix optimization software company, today announced the addition of SmartMix included in a new version of its award-winning...


Jan 03, 2013, 10:00 ET Cleveland Indians Select ThinkVine Software to Optimize Marketing

ThinkVine, a marketing mix optimization software company, announced today that the Cleveland Indians have selected ThinkVine's industry-leading...


Nov 28, 2012, 10:00 ET ThinkVine Announces Strategic Alliance with Leading Japanese Digital Agency IMJ Corporation

ThinkVine, a marketing mix optimization software company, today announced a strategic partnership with IMJ Corporation, the No.1 digital agency in...


Nov 01, 2012, 10:00 ET ThinkVine Partners With Johnsonville Sausage

ThinkVine, a marketing mix optimization software company, today announced its partnership with Johnsonville Sausage. Johnsonville, the No. 1 national ...


Sep 27, 2012, 11:45 ET ThinkVine Enhances Industry-leading Marketing Mix Optimization Software With Media Behavior Institute's USA TouchPoints Insights

ThinkVine, a marketing mix optimization software company, and Media Behavior Institute, an independent research company, today announced a new...


Sep 17, 2012, 10:06 ET AMG Strategic Advisors Announces Alliance With ThinkVine For Leading Edge Marketing Mix Optimization Solution

AMG Strategic Advisors, the growth strategy consulting unit of Acosta Marketing Group, today announced its collaboration with ThinkVine, a leading...


Aug 28, 2012, 10:00 ET New Version of Industry-Leading ThinkVine Marketing Mix Optimization Software Provides Faster and Richer Forecasts, New Pricing Functionality and Enhanced Collaboration

ThinkVine, a marketing mix optimization software company, today announced a new version of its award-winning solution for marketers who want to...


Jun 12, 2012, 08:37 ET Marketing Mix Optimization Software Leader ThinkVine Breaks New Ground by Adding Analytical Services That Can Deliver More In-depth Information With Every Scenario Customers Run

ThinkVine, a marketing mix optimization software company, announced today the addition of analytical services offerings. In addition to providing...


Jun 05, 2012, 10:30 ET ThinkVine Adds Experienced Executives to Support Rapid Growth in Marketing Mix Optimization

ThinkVine, a marketing mix optimization software company, announced today the appointment of two key executives to its executive leadership team. The ...


May 24, 2012, 09:18 ET New Version of Industry-Leading ThinkVine Marketing Mix Optimization Software Provides More Information with Each "What If" Forecast and Improves Speed, Usability and Collaboration

ThinkVine, a marketing mix optimization software company, today announced a new version of its award-winning SaaS solution for marketers wanting to...


May 01, 2012, 01:47 ET ThinkVine Opens Offices in Chicago, Phoenix

ThinkVine, a marketing mix optimization software company, today announced the opening of two new offices to support rapid business growth – one each...


Apr 26, 2012, 01:50 ET ThinkVine Winner of 2012 Cincinnati USA Innovation Award

ThinkVine, a marketing mix optimization software company, was honored at the Second Annual Cincinnati USA Innovation Awards held by the Business...


Feb 16, 2012, 08:00 ET ThinkVine Partners with Acxiom to Offer Greater Marketing Optimization Capabilities to Customers

ThinkVine™, a marketing optimization software company, today announced the addition of Acxiom® Corporation (NASDAQ: ACXM), a recognized leader in...


Jan 10, 2012, 09:00 ET ThinkVine Secures $8 Million in Series C Funding Round

ThinkVine, a marketing optimization software company, announces that it has closed $8 Million in Series C investment. The funding includes new...