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Sep 30, 2025, 08:37 ET PostcardMania Launches Salesforce Marketing Cloud Integration to Power Highly Personalized Trigger-Based Direct Mail Outreach
might implement direct mail in the final leg of a larger go-to-market strategy that includes out-of-home promotion in large cities, influencer buzz, CTV commercials, and email outreach. The campaign could culminate in a mailer sent to every subscriber introducing a new pricing tier with a QR code prompting
More news about: PostcardMania
Sep 30, 2025, 08:00 ET SAMSUNG ADS AND PUBLICA BY IAS ANNOUNCE MULTI-YEAR EXTENSION OF EXCLUSIVE GLOBAL PARTNERSHIP TO POWER GLOBAL CTV AD SERVING
continues to grow its audience, our solutions will continue to ensure the curation of exceptional CTV ad breaks across their inventory." Samsung Ads tapped Publica in 2020 for demand-agnostic CTV Ad Serving and unbiased access to 50+ demand platforms.
More news about: Integral Ad Science, Inc.
Sep 26, 2025, 11:34 ET Rakuten Viki Debuts First-Ever K-Drama Day Ad Campaign Starring Will Poulter and Victoria Justice
ad spot, which premieres across CTV and digital platforms, launched as part of Viki's multilayered
More news about: Rakuten Viki
Sep 25, 2025, 12:30 ET IAB Adjusts 2025 Outlook Amid Ad Buyers' Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth
maintaining the utmost flexibility while driving short-term performance that delivers on their business goals." Buyers Demanding Results Turn to CTV, Social Media, and Retail Media Buyers are focused on performance, with customer acquisition being the top goal (64%) and increased urgency
More news about: Interactive Advertising Bureau (IAB)
Sep 25, 2025, 11:45 ET 5WPR Selected as Agency of Record for Yourgi, Inc.
Yourgi's platform. On the paid media side, the agency will oversee campaigns across priority platforms, leveraging a mix of social, search, programmatic, CTV, and other channels. To ensure alignment with Yourgi's long-term objectives, 5WPR will provide ongoing account management, strategic counsel, and reporting
More news about: 5W Public Relations
Sep 25, 2025, 09:05 ET Infolinks Appoints Kevin McElroy as Chief Revenue Officer to Drive Next Phase of Growth
direct, exclusive publisher relationships ensure that advertisers consistently outperform their brand and performance goals across display, video, and CTV. Learn more at
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Sep 25, 2025, 09:00 ET Athletic Brewing Company Teams Up with Culinary Icon David Chang For Fall Campaign
the center of the action." To drive visibility throughout the fall football season, Athletic has invested in a seven-figure media plan spanning CTV, streaming audio, podcasts, and targeted digital placements. Fans will see Athletic during high-impact moments across major platforms, ensuring the All
More news about: Athletic Brewing Company
Sep 24, 2025, 08:17 ET ShopLiftr Delivers Data-Driven Retail Agility in a Value-Obsessed Market -- With L-Bar Video Bridging Story and Sale
ShopLiftr transforms circulars, and shelf offers into dynamic creative rendered in real time and served programmatically across display, CTV/OTT, DOOH ads —by device location, nearest store and promotional context, and shopper language (EN/FR/ES). ShopLiftr proves what matters most: incremental
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Sep 24, 2025, 06:00 ET Invoca Launches New AI Solution for Agencies and Marketing Teams to Connect TV and Video Advertising to Revenue
growth through Performance CTV advertising," said Jason Fairchild, CEO and co-founder of tvScientific. "By partnering with Invoca, we give marketers across industries unprecedented data to measure phone leads, conversions, and the true ROI of their CTV campaigns. This is a big
More news about: Invoca
Sep 23, 2025, 09:00 ET Yahoo DSP & TripleLift Expand Creative Innovation in Native and CTV
creative SSP, today announced that Yahoo DSP buyers now have access to TripleLift's full suite of high-performing native and high-impact Connected TV (CTV) formats including Pause Ads, fundamentally changing how campaigns can engage audiences across the open web.
More news about: TRIPLELIFT
Sep 23, 2025, 08:05 ET Two Simpli.fi Executives Named Finalists for Cynopsis Top Women in Media Awards
agencies, and brands. Simpli.fi empowers advertisers to maximize relevance in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers
More news about: Simpli.fi
Sep 23, 2025, 08:00 ET SportsGrid's Paige Spiranac turns Prop Star in Gimme Props Series
of course, a mariachi band. It's disruptive. It's absurd. It's dangerously watchable. You can watch the show on SportsGrid via your favorite CTV provider. For more information, visit
More news about: SportsGrid
Sep 22, 2025, 07:00 ET Creator Television® and MADCOOL Media Partner to Bring Culture-Driving Creator Content to Television
Los Angeles, California, Creator TV is owned and operated by Sabio, an award-winning leader in the connected television (CTV) advertising technology industry. Learn more at
More news about: Sabio Inc.
Sep 18, 2025, 12:00 ET Clear Channel Outdoor's Inflight Insights™ Lands as an Industry-First Solution Delivering Actionable Campaign Performance Data while OOH Ads are Live
2025 Kantar study, which demonstrated how OOH outperforms digital media and CTV in building purchase intent and other key brand metrics, it is imperative that brands understand how their OOH buys are performing and ways performance
More news about: Clear Channel Outdoor
Sep 18, 2025, 07:15 ET KRBL Limited Launches New Campaign - 'Banaiye Har Pal Classic'
exit). The company has reported a CAGR of 19% in the last 4 years. With a comprehensive 360-degree marketing strategy spanning television and CTV, OTT platforms including JioCinema, Hotstar, Zee5, SonyLiv, and MX Player, digital platforms such as YouTube, Meta along with impactful outdoor media,
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Sep 16, 2025, 09:00 ET Index Exchange and Gracenote Team to Enhance Contextual Intelligence in Programmatic Streaming TV
designed for programmatic environments. "Gracenote's collaboration with Index Exchange pushes the boundaries of what's possible in programmatic CTV advertising as brands shift to streaming," said Kanishk Prasad, VP of Product at Gracenote. "By combining our rich metadata
More news about: Gracenote
Sep 16, 2025, 08:06 ET Simpli.fi Earns Finalist Honors in the 2025 AdExchanger Awards
AdExchanger underscores our focus on accountable, audience-first CTV," said Cali Tran, CEO of Simpli.fi. "We help partners tell better stories, reach households with precision, and connect every impression to a measurable outcome. As CTV becomes a dominant channel, Simpli.fi is raising the bar for how
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Sep 15, 2025, 09:00 ET Bluemercury's 'Up Next' Campaign Champions Aging, Repositioning It as Empowered Growth
isn't over, it's just beginning." The Up Next campaign will be supported by a 360-degree marketing effort including paid media (such as CTV), influencer partnerships, social and owned content, and in-store brand events and educational experiences at select Bluemercury locations nationwide.
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Sep 15, 2025, 08:00 ET Rembrand Merges with Spaceback, Launching First Platform For AI Creative In Programmatic Advertising Across All Video Channels
Bringing together AI, social and professional content, plus virtual placement to redefine how ads look, feel, and perform across CTV, digital video, and beyond. PALO ALTO, Calif.,
More news about: Rembrand
Sep 15, 2025, 07:00 ET Creator Television® Celebrates Hispanic Heritage Month
Los Angeles, California, Creator TV is owned and operated by Sabio, an award-winning leader in the connected television (CTV) advertising technology industry. Learn more at
More news about: Sabio Inc.