Agoda Renews Partnership with Indonesia's Ministry of Tourism with a Brief to Boost Travel Growth

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12 May, 2025, 10:05 CST

Agoda hosted the first Agoda Academy workshop in Bandung

SINGAPORE, May 12, 2025 /PRNewswire/ -- Agoda, a digital travel platform, has renewed its partnership with Indonesia's Ministry of Tourism as the company continues to promote travel in one of Asia's most alluring destinations.

The renewed MOU signifies an expanded partnership aimed at boosting both the number of international and domestic visitors as well as using Agoda's world class technology to enhance decision making under Indonesia's "Tourism 4.0" vision, an initiative aimed at encouraging greater use of digital technologies and innovative approaches within the tourism industry.

From left to right – Mr. Samuel Hsiao – Senior Manager – Government Affairs at Agoda, Dr. Anwari Masatip – Director – NHI Bandung Tourism Polytechnic, Ms. Denise Hartono - Associate Director at Agoda, Mr. I Gede Gunawan – Senior Country Director at Agoda, Ms. Masruroh – Senior Advisor for Digital Transformation and Tourism Innovation, Dr. Andar Danova L. Goeltom – Assistant Deputy of Human Resources Capacity Improvement of the Apparatus and Vocational Education, Mr. Firnandi Ghufron – Assistant Deputy of Tourism Marketing Strategy and Communication, Mr. Rachmadizal Rizal, Strategic Account Manager at Agoda. Photo credit: Agoda.

The refreshed collaboration outlines a range of joint initiatives over the next three years including targeted marketing campaigns, the promotion of more sustainable tourism practices and developing digital skills for Indonesia's young tourism professionals.

Under this partnership, Agoda hosted the first Agoda Academy workshop to provide workshops to the students at Bandung Tourism Polytechnic. The half-day workshop offered students a glimpse into Agoda's work culture and operational case studies, providing a practical perspective for those interested in acquiring digital tourism skills

Gede Gunawan and other Agoda team members presented insights from their experiences, highlighting digital trends and career pathways within the sector.

"I am pleased to deepen our collaboration with the Tourism Ministry beyond marketing initiatives. As a committed partner in Indonesia's tourism industry, Agoda is dedicated to sharing world-class expertise and insights to nurture the next generation of tourism professionals in Indonesia," said Gede Gunawan, Senior Country Director at Agoda. "By renewing our collaboration, we're also excited to support the Ministry's vision on Tourism 4.0 with Agoda's expertise in digital solutions. This partnership reinforces our shared commitment to seeing Indonesia thrive as a destination while enabling local communities to benefit from the many opportunities tourism generates around local economies."

Home to iconic destinations such as Bali, Yogyakarta, and Komodo National Park, Indonesia offers an unparalleled mix of natural beauty, cultural heritage, and unique experiences. Visitors can explore pristine beaches, trek in lush rainforests, or dive into vibrant underwater ecosystems. Beyond nature, Indonesia's vibrant art, festivals, and culinary offerings—from traditional markets to fine cuisine—promise enriching, immersive experiences for global travelers seeking unforgettable journeys.

Chief Secretary Bayu Aji of Ministry of Tourism expressed enthusiasm for the extended collaboration, stating, "We are delighted to expand our partnership with Agoda, as it not only strengthens Indonesia's standing as a vibrant and more sustainable tourism destination, but will also help equip our workforce in the tourism sector for the future through initiatives such as the Agoda Academy Workshop."

In the previous MOU between Agoda and Ministry of Tourism, Agoda launched several campaigns co-branded with the Ministry's "Wonderful Indonesia" initiative and promote more sustainable tourism practices. The initiative included collaborations with influencers like Anya Geraldine, amplifications of tourist destinations, and support for the Ministry of Tourism's goals for tourism growth. With access to Agoda's vast network of accommodations, flights, and activities, alongside its expertise in travel technology, the Ministry of Tourism is poised to leverage solutions that help ensure tourism in Indonesia can flourish amidst a rapidly digitizing world. Together, the Ministry and Agoda aim to foster robust, responsible growth across all regions of the market.

SOURCE Agoda