AIA Singapore launches inaugural AIA Ultimate FitnessFest to champion healthier lifestyles

With support from HYROX, the AIA Ultimate FitnessFest is a pioneering hybrid fitness event dedicated to advocating healthy lifestyles and championing the need for individuals to be protected.

SINGAPORE, June 20, 2025 /PRNewswire/ -- Leading health insurance provider AIA Singapore is proud to launch the inaugural AIA Ultimate FitnessFest (AUFF), with support from HYROX. Taking place throughout August, with the finale on 27 September 2025, AUFF features two thrilling editions — the University Edition and the Open Edition, catering to participants across all fitness levels.

Building on AIA Singapore's ongoing partnership with HYROX for the AIA HYROX Open Asian Championships 2025^[1], AUFF is the first-of-its-kind initiative that provides additional avenues for Gen Zs and people of all ages to "Rethink Healthy" — AIA's regional campaign that seeks to challenge stereotypes and narrow depictions of health in Asia and calls for new definitions of health that will encourage more people to live healthier.

With only 2 in 5 (44%)^[2] of Gen Zs in Singapore protected against personal accidents, raising awareness and providing access to financial protection for this under-insured group is crucial. AIA aims to champion the need to protect them by launching AIA #GenFit PA plan — an affordable personal accident plan designed to cover not just medical bills but also the active lifestyles of Gen Zs. They can reach out to an AIA consultant or insurance representative to learn more about the plan and the special AIA Vitality offer available with the purchase of AIA #GenFit PA plan in 2025. More information on the plan can be found here www.aia.com.sg/GenFit.

"With rising healthcare costs in Singapore and a growing protection gap among Gen Zs, we are taking proactive steps to address this challenge," says Wong Sze Keed, Chief Executive Officer of AIA Singapore.

"The AUFF University Edition, with support from HYROX, is more than just a fitness event — it's a meaningful platform to promote healthier, more active lifestyles while driving greater awareness of financial protection among younger Gen Zs. We hope to empower them to build a strong foundation for both physical and financial well-being as they work towards a more secure future."

"Additionally, AIA Singapore is deepening our engagement with the community. The AUFF University Edition qualifiers at the finals on 27 September will have the exciting opportunity to compete against Team Strong Silvers, a group of senior citizens in Singapore who are known for challenging age stereotypes and promoting an active lifestyle among seniors in Singapore. Fitness is for everyone, and through AUFF, we want to encourage people of all ages to live healthier, longer, better lives."

AUFF – University Edition

Available to students from Singapore's local universities^[3], the AUFF University Edition begins in August 2025 with the campus qualifiers, followed by the finals in September. The top two teams will win complimentary participation at the AIA HYROX Singapore race in November.

The AUFF University Edition invites students to form teams of four and compete in qualifiers across Singapore. These qualifiers will test participants with challenges like rowing and synchronised weighted lunges. The top three teams from each university, based on their overall scores, will advance to the finals. The finals will feature a HYROX-inspired challenge, pushing teams through a high-intensity sequence designed to test their strength, endurance, and teamwork. The workout includes a 1,000-meter run, burpee broad jumps, walking lunges, a 1,000-meter row, hand-release push-ups, and finishes with an intense set of 100 wall balls.

In the lead-up to the finals, each qualifying team will be encouraged to participate in the activities and earn bonus points which will be added to their scores at the finals. Designed to promote holistic well-being, these challenges encourage participants to Rethink Healthy through a variety of health-focused activities, including:

• Rainforest Amazing Race: Teams will race through the newly launched Rainforest Wild ASIA^[4] at Mandai Wildlife Reserve's nature-filled, adventure-style challenge that strengthens bonds while reconnecting with the great outdoors.
• Run with AIA: Teams can organise runs with AIA to build camaraderie while enhancing their endurance and running techniques.
• Social and Charity: Participants can earn points by posting on their personal social media platforms around rallying supporters to attend the finals or raising awareness and funds for causes like AIA Better Lives Fund.
• HYROX Inspired Fitness Challenge: AIA HYROX's official gym partner, Fitness First, will be holding training sessions for teams to track their fitness progress. Rankings at these trainings will also earn them bonus points.

AUFF – Open Edition

The AUFF Open Edition is open to anyone curious about HYROX. Welcoming participants of all ages and fitness levels, it offers a "lite" version of the HYROX experience – designed to be accessible, fun, and inclusive.

For more information on AIA Ultimate FitnessFest, visit www.aia.com.sg/ultimate-fitnessfest.

About AIA 

AIA Group Limited and its subsidiaries (collectively "AIA" or the "Group") comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR^[5], Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR^[6], and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$305 billion as of 31 December 2024.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also

provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes "1299" for HKD counter and "81299" for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol "AAGIY".

SOURCE AIA Singapore