Appier and VitaDairy Forge Strategic Partnership to Accelerate AI-Driven Digital Growth

Reinforcing Commitment in Vietnam and Expanding Market Presence

HO CHI MINH CITY, Vietnam, Oct. 9, 2025 /PRNewswire/ -- Appier (TSE: 4180), an AI-native SaaS company specializing in advanced AdTech and MarTech solutions, today announced a strategic partnership with VitaDairy, Vietnam's leading immunity-focused dairy brand. The collaboration was launched with a project kick-off ceremony, marking the start of a joint journey to harness Appier's AI innovation in accelerating VitaDairy's digital growth and enhancing customer engagement across its diversified channels.

According to IMARC Group, Vietnam's dairy market was valued at USD 5.71 billion in 2024 and is projected to reach USD 13.37 billion by 2033, with a CAGR of 9.5% from 2025 to 2033. Growth is fueled by rising health awareness, increasing disposable incomes, and stronger demand for nutritious products. Meanwhile, a 2024 report by MMA and Decision Lab found that 89% of Vietnamese businesses have adopted AI into their marketing strategies, with 78% reporting medium to high levels of integration. Key applications include chatbots, creative optimization and personalized recommendations, underscoring that AI-driven marketing is rapidly becoming standard practice in Vietnam.

"VitaDairy's AI transformation marks a pivotal step in reinforcing our leadership in the health-driven, premium dairy sector. By unifying data and leveraging AI-driven insights to automate customer engagement, we are enhancing personalization while deepening consumer trust. Combined with our pioneering colostrum science, VitaDairy is uniquely positioned to capture the rising demand for functional, premium nutrition as the market continues to evolve and premiumize," said Phan Ngoc My, Chief Marketing Officer, VitaDairy.

"We are honored by VitaDairy's trust in Appier as a partner in their AI transformation journey. This collaboration not only reflects VitaDairy's forward-looking vision to lead Vietnam's premium dairy industry, but also highlights the shared commitment of both companies to harness AI innovation for meaningful impact. Together, we aim to set new benchmarks for how data-driven intelligence can elevate customer engagement, unlock growth, and shape the future of health-driven nutrition in Vietnam," said Yew-Hwee Ng, Senior Vice President, Enterprise Solutions, Appier.

Vita Dairy's AI transformation: Unified data to empower seamless journeys

VitaDairy is embarking on an ambitious AI transformation to elevate every aspect of customer engagement. By unifying data across multiple sources, the company is building a holistic view of its customers, laying a strong foundation for smarter and more strategic decision-making. Automating business intelligence will enable real-time insights, empowering teams to act with speed and precision. At the same time, integrating online and offline touchpoints will create a seamless customer journey, while AI agents will enhance service and sales with timely interactions and support. Complementing these initiatives, VitaDairy's Nutrition Advisor is set to evolve into a trusted digital companion, offering personalized guidance and enriching the way consumers access nutritional knowledge.

Appier's holistic Agentic AI solutions to grow with customers

Appier is supporting VitaDairy's transformation with a full-funnel Agentic AI marketing ecosystem that unifies touchpoints and empowers personalization at scale. With AIQUA, VitaDairy can orchestrate intelligent customer journeys through dynamic creatives, templates, and targeted campaigns across channels such as Zalo, SMS, email, and in-app notifications. BotBonnie deepens engagement by enabling real-time conversational experiences that strengthen loyalty programs, gamified campaigns, and customer service responsiveness. At the core, AIRIS connects fragmented data from online and offline sources into unified customer profiles, enriched with predictive and generative AI insights that drive smarter segmentation, campaign performance, and long-term engagement. Together, these Agentic AI solutions empower VitaDairy to close the data loop and accelerate growth in Vietnam's premium dairy market.

This partnership marks more than a technology adoption—it signals a shared vision to redefine how AI can shape the future of customer experience in Vietnam's dairy industry. By combining VitaDairy's pioneering nutritional expertise with Appier's AI-native innovations, both companies are poised to deliver not only business growth but also greater value to consumers, setting a new benchmark for intelligent, health-driven engagement in the region.

About Appier

Appier (TSE: 4180) is an AI-native SaaS company that empowers business decision-making with cutting-edge AdTech and MarTech solutions. Founded in 2012 with the vision of "Making AI Easy by making software intelligent," Appier endeavors to help businesses turn AI into ROI with its Ad Cloud, Personalization Cloud, and Data Cloud solutions. Now Appier has 17 offices across APAC, the US and EMEA, and is listed on the Tokyo Stock Exchange. Visitwww.appier.com for more company information.

About VitaDairy

VitaDairy is a leading Vietnamese dairy and nutrition company advancing community health through science based innovation. Founded in 2005 by physician leaders with a mission to cultivate vitality, VitaDairy upholds rigorous quality standards across modern manufacturing. Its portfolio serves mums, children, adults, and the sick across all life stages and needs, offering products for children, energy nutrition for adults, and specialized medical nutrition for the sick. The company reaches consumers nationwide through trusted retail and distributor networks. Visit www.vitadairy.vn for more company information.

SOURCE Appier