Bologna FC 1909 and CSTS Enterprises Announce New Strategic Partnership in Asia

NEW YORK, Nov. 4, 2026 /PRNewswire/ -- Bologna FC 1909 and CSTS Enterprises, a New York-based sports, entertainment, integrated media and travel technology group, today announced an exciting new partnership, with CSTS Enterprises joining the Rossoblù family as the Club's Official Regional Partner in Asia.

This partnership brings together one of Italy's most storied football clubs and a leading travel partner to connect Bologna FC with Asian audiences, fans and business networks. It is built around four pillars: brand visibility, digital engagement, matchday hospitality, and commercial activation.

As an end-to-end experience company, CSTS Enterprises delivers comprehensive solutions across sports, entertainment, travel and hospitality, and integrated marketing, connecting brands and rights holders with audiences around the world. Combining deep industry expertise, innovative technology and an in-depth understanding of international markets, the group creates world-class experiences that inspire engagement and deliver lasting value for its clients.

Drawing on the Club's rich history, proud identity and values, CSTS Enterprises will elevate its clients' experiences through a wide-ranging programme of activities, including:

• Brand visibility: raising the profile of the Rossoblù and the Bologna region with audiences across Asia.
• Digital engagement: branded content across the Club's digital channels, reaching fans throughout the region.
• Matchday hospitality: curated travel packages that bring fans and business guests from Asia to the Club's home matches in Bologna.
• Commercial activation: connecting companies in Asia with the Club and the city, while showcasing Bologna's local businesses, industrial expertise and cultural heritage on an international stage.

With Asia a key strategic market for both partners, football will forge new connections between Bologna and the wider world, bringing the Rossoblù spirit and the best of the region to a fast-growing international audience. Further details on activations will be announced in the coming weeks.

Christoph Winterling, Chief Revenue Officer of Bologna FC 1909, said: "We are delighted to welcome CSTS Enterprises to the Rossoblù family. This partnership represents an important opportunity to strengthen Bologna FC's presence in Asia while showcasing what makes our Club so special: its history, its supporters and its deep-rooted connection to the local community. CSTS Enterprises' decision to choose Bologna as a strategic partner to enhance its clients' experiences is a testament to the strength of our brand. It also gives us the opportunity to use football as a platform to showcase Bologna's outstanding businesses, cultural heritage and industrial expertise. Our ambition is for this partnership to build a bridge between our region and new international markets, creating opportunities and lasting value for everyone involved."

Abel Zhao, Group CEO and Executive Director of CSTS Enterprises, said: "We are thrilled to join forces with Bologna FC 1909, a club whose identity is deeply rooted in its city and its people. Asia's passion for European football keeps growing, and we see a real opportunity to build a bridge that works in both directions: bringing the Rossoblù story and the excellence of the Bologna region to audiences across Asia, and opening the door for Asian businesses and fans to connect with the Club. From matchday hospitality to digital content, we are excited to bring the Bologna FC 1909 experience to fans across the region, creating unforgettable moments for fans while strengthening cultural and commercial ties between East and West."

About Bologna FC 1909

Founded on 3 October 1909, Bologna FC is one of Italy's most decorated clubs, with seven Italian league titles, three Coppa Italia trophies and one Coppa Alta Italia. It was the first Italian side to triumph in Europe, winning the Mitropa Cup (Central European Cup) in the 1930s. Since 2014, the Club has been led by Canadian entrepreneur Joey Saputo, who has set it on a path of growth built on innovation, excellence and a sense of belonging. Bologna has strong ties to its region, home to leading companies in strategic sectors. Fans are at the heart of the Club's vision, engaged through transparency and initiatives designed to deliver authentic experiences. The goal is to grow on and off the pitch, creating value for the community and for the Club's partners.

About CSTS Enterprises

CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including Generation C and PremierX, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.

CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into co-ordinated, measurable outcomes.

SOURCE CSTS Enterprises