BROOKLYN'S WILLIAMSBURG IS NEW YORK'S FASTEST-GROWING LUXURY MARKET
Upscale Retail, Michelin-Starred Restaurants, and Luxury Real Estate, including Naftali Group's One Williamsburg Wharf, Call Williamsburg Home
BROOKLYN, N.Y., Dec. 17, 2025 /PRNewswire/ -- Situated along New York City's iconic East River waterfront, Williamsburg is now one of Brooklyn's most popular neighborhoods, evolving from its creative, culturally driven roots into one of New York's most exclusive enclaves, with a new wave of luxury retail, award-winning restaurants, and high-end real estate. Well known to New Yorkers but increasingly recognized by international tourists and real estate buyers, Williamsburg continues to cement its reputation as a luxury destination while commanding real estate prices that rival those in Manhattan. Fueled by a thriving cultural scene and record-setting real estate sales, Williamsburg is now synonymous with luxury living in New York City, featuring beautifully designed waterfront homes, award-winning dining, and high-end retail brands.
Williamsburg's luxury appeal has strengthened in recent years with a wave of upscale retail storefronts and luxury designers, including Chanel, Hermès, and Rolex, as well as globally recognized brands such as Reformation, Aesop, Glossier, Kith, Le Labo, Alo Yoga, Sandro, and Maje. The neighborhood's culinary scene has amplified this momentum, featuring Michelin-starred restaurants such as Aska, The Four Horsemen, Francie, Meadowsweet, and Misi, contributing to a lively, dynamic, and continually evolving dining landscape. Several A-list celebrities have also called Williamsburg home, including Justin and Hailey Bieber and notable actors Jeremy Allen White and Zoë Kravitz. All of these aspects are supported by a resilient residential real estate market that continues to outperform the broader borough, with Williamsburg now widely recognized as one of Brooklyn's most desirable and rapidly expanding luxury neighborhoods among both New Yorkers and international buyers.
According to the latest market report from SERHANT., the leading real estate company founded by top real estate broker, best-selling author, and producer Ryan Serhant, and who recently debuted the latest season of his hit Netflix show 'Owning Manhattan', Brooklyn's luxury new development sector is experiencing one of its strongest periods in recent years, with closings rising 68.2% year over year. Amid this momentum, Williamsburg stands out with a 71.9% sales increase, underscoring its role as the center of buyer activity in North Brooklyn. For investors, this surge reflects a market supported by steady absorption, limited new supply, and leasing fundamentals that help well-located homes consistently outperform. Over the past several years, Williamsburg has also demonstrated exceptional price stability and long-term upside, with average sale prices rising by more than 100% and rents increasing by nearly 50% since 2019. As this momentum continues, the neighborhood's blend of lifestyle appeal and sustained value growth has made Williamsburg a clear indicator of how lifestyle and long-term value now intersect in New York City.
"Interest in the Williamsburg real estate market continues to strengthen, and we are seeing a meaningful shift in how people evaluate long-term value in New York City and in Brooklyn in particular," said Ryan Serhant, Founder, CEO, and Broker, SERHANT. "Buyers today are looking for thoughtful design, quality construction, and a lifestyle that feels connected to the neighborhood, and Williamsburg delivers on all of those priorities, with easy access to Manhattan. The depth of international demand, combined with steady absorption and limited new supply, has reinforced Williamsburg's position as a market where buyers feel confident investing for the future."
Impressive luxury-lifestyle offerings and increased buyer activity have strengthened demand for best-in-class waterfront product in Williamsburg, and design-forward, amenity-rich developments continue to outperform the broader market as buyers seek long-term value anchored in quality and location. SERHANT., which leads sales for One Williamsburg Wharf, a recently completed luxury condominium tower on Williamsburg's East River waterfront, notes that the strength of Williamsburg's price performance reflects sustained global demand and a maturing luxury market segment. One Williamsburg Wharf has played a significant role in this shift thanks to New York-based developer Naftali Group's broader master-planned vision for the site. The project reflects many qualities shaping today's buyer preferences, such as design-forward architecture and interiors, sweeping skyline views, and resort-style amenities. With one-bedroom homes priced from $1,175,000, many units at One Williamsburg Wharf also offer smart investment opportunities.
"Williamsburg has reached an exciting point in its evolution, and the level of interest we are seeing at One Williamsburg Wharf reflects how deeply the neighborhood resonates with today's buyers," said Danielle Naftali, Executive Vice President of Marketing, Sales, and Design, Naftali Group, the developer of One Williamsburg Wharf. "People are looking for homes that feel intentional, from the architecture to the way a building engages with the waterfront, and Williamsburg has become a place where that standard is understood and embraced, and we're excited to see the attention the neighborhood and our project are receiving from buyers around the world."
In addition to its high-end real estate, award-winning dining, and luxury retail offerings, Williamsburg is conveniently located in North Brooklyn, with easy access to the iconic East River waterfront and its green spaces, including Domino Park and Bushwick Inlet Park. Quick connections to Manhattan on the L train, the J, M, and Z subway lines, and the NYC Ferry reinforce the neighborhood's appeal for those seeking convenience alongside quality of life. Taken together, these elements have positioned Williamsburg as a global lifestyle destination, a place where cultural richness, design excellence, and long-term value continue to resonate with buyers around the world, and a neighborhood whose momentum offers a compelling moment for those looking to enter the New York City real estate market.
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SOURCE Naftali Group
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