Cathay Financial Holdings and Cathay United Bank Sweep 8 Awards at the Asian Banking & Finance Awards
TAIPEI, July 9, 2025 /PRNewswire/ -- At the Asian Banking & Finance Awards held on July 3, Cathay Financial Holdings and Cathay United Bank swept 8 awards: Analytics Initiative of the Year - Taiwan, Taiwan Domestic Cash Management Bank of the Year, Taiwan Domestic Trade Finance Bank of the Year, Customer Experience Initiative of the Year - Taiwan, Debit Card Initiative of the Year - Taiwan, Investment Product Innovation of the Year - Taiwan, Customer Experience Solution Award - Taiwan, and Mobile App Award - Taiwan. These accolades underscore Cathay Group's customer-centric approach and its commitment to delivering secure and convenient financial services.
To meet the growing demand for digital lending solutions in Vietnam, Cathay United Bank launched the "CUB Vietnam APP" in 2024, a fast and secure mobile-based platform that includes a revolving credit facility feature. Easy and simple to use, the app enables users to access multiple loans within the approved credit facility, which remains valid for up to 5 years and takes as little as 5 minutes! As of June 2025, the app boasts over 350,000 registered users and has over 2.5 million downloads. The app utilizes data from Vietnam's business registration and financial statement databases, social media fraud scoring, geographic information systems, combining them with the Bank's internal data analytics. This fully digital credit assessment and risk control model successfully addresses the challenges faced by the Ho Chi Minh City Branch in consumer finance – earning the Cathay Group the Customer Experience Initiative of the Year and Analytics Initiative of the Year.
Cathay United Bank's "CUBE App," with over 7 million users, was also highly acclaimed at this year's awards. Reaching out to "Strive for What's Possible", this app integrates information across product lines to deliver highly personalized financial services, earning the Bank 2 awards for its excellence in digital innovation: the Customer Experience Solution Award and the Mobile App Award. As a longtime supporter for inclusion, the Bank launched Taiwan's first debit card designed for the visually impaired in 2004 - the "CUBE Touch Card". With a round notch on the card edge and "CUBE" boldly embossed, the card allows its users to identify their cards with ease – securing the Bank the Debit Card Initiative of the Year.
In wealth management, Cathay United Bank partnered with First Securities Investment Trust and VIVO Capital to launch Taiwan's first private securities investment trust fund focused on biotechnology private equity funds – providing investor access to diverse investment opportunities. By leveraging big data analytics to integrate online and offline service channels, the Bank provides customers with a highly personalized wealth management experience. With client assets well-guarded from fraud thanks to the Bank's extensive use of technology, the Bank's clients and assets under management have grown steadily. Notably, the annual growth of high-net-worth clients increased by over 20% - resulting in the Bank being awarded the Investment Product Innovation of the Year.
Cathay United Bank showcased its financial expertise by offering diverse cross-border solutions in corporate banking, such as global fund management, cross-border deposits, and secured lending. These solutions are designed to assist corporate clients in mitigating the impact of currency fluctuations while streamlining cross-border transactions. Incorporating data insights to create a new visualized transaction platform, the Bank has been able to collaborate with local customs systems and clearance networks to digitize trade transactions, reducing lengthy paper-based procedures while enhancing security, operational efficiency, and client experience – earning the Bank the Taiwan Domestic Cash Management Bank of the Year and Taiwan Domestic Trade Finance Bank of the Year.
SOURCE Cathay United Bank
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