Deepening Mutual Learning for a Shared Future: Huanyu Entertainment Attends the 29th Asian Television Awards

JAKARTA, Indonesia, Dec. 2, 2024 /PRNewswire/ -- On November 29, Beijing time, the 29th Asian Television Awards officially opened in Jakarta. Huanyu Entertainment attended and engaged with participants on the international communication of TV series and the mutual learning between culture and entertainment. Huanyu Entertainment's production, The Double, earned five nominations.

Since its inception 12 years ago, Huanyu Entertainment focuses intently on the production of high-quality dramas, pioneering a "film & TV + intangible cultural heritage" approach to tell compelling Chinese stories. Through the international communication of dramas, the company has facilitated cultural trade, cultural exchanges, and mutual learning between culture and entertainment. 

Since its inception, Huanyu Entertainment has adhered to the principle of "content paramount", focusing intently on the production of high-quality dramas. Boasting a team of seasoned screenwriters, directors, artists, and producers, Huanyu Entertainment has produced dramas renowned at home and abroad, including Palace series, Beauty series, Legend of Lu Zhen, Story of Yanxi Palace , Arsenal Military Academy, Winter Begonia, Song of Youth, Couple of Mirrors, Marvelous Women, Royal Feast, Legacy, Hi Producer, Scent of Time, and The Double.

Having produced 60+ quality dramas, Huanyu Entertainment has carved out a distinctive brand identity at home and abroad. Drawing on the rich wellsprings of traditional Chinese culture, Huanyu Entertainment strives to uncover its contemporary value. At the same time, Huanyu Entertainment maximizes the influence of IP, partnering with premium brands for marketing across clothing, food, housing, transport, and recreation, including digital collections, diverse derivatives. Leveraging a distinctive Huanyu model integrating quality content, talent training and international cooperation, Huanyu Entertainment has pursued commercial operations, cultural exchanges, and win-win cooperation on a global scale.

Looking ahead, Huanyu Entertainment plans to further its efforts in sectors such as music, stage plays, and cultural tourism, opening new possibilities together with its partners.

At this Asian Television Awards, The Double received several nominations, including contracted directors Bai Yunmo and Ma Shige for Best Direction (Drama or Fiction), contracted screenwriters Ren Yanan, Yang Zhou and Ma Shige for Best Scriptwriting, Watching the Snow for Best Theme Song, Wu Jinyan for Best Actress in a Leading Role, and Liang Yongqi for Best Actor in a Supporting Role. Ms. Li Qian, Deputy General Manager of Huanyu Entertainment, delivered a speech titled "Creating Quality Content with Oriental Aesthetics to Build a Bridge for International Exchanges and Cooperation".

In the future, Huanyu Entertainment will maintain its innovative edge in content creation, producing premium dramas as a bridge for global audiences to understand the Oriental culture. At the same time, with talent as its foundation, Huanyu Entertainment will further improve its talent training ecosystem, expand its international vision, and produce more quality content.

SOURCE Huanyu Entertainment