DETERMINANT JOINS THE RETAIL4IMPACT INITIATIVE TO PROVIDE CREDIBLE GREEN CLAIMS AND PREVENT GREENWASHING

HONG KONG, Oct. 9, 2025 /PRNewswire/ -- Men's shirt brand DETERMINANT has been selected to participate in the Retail4Impact initiative, led by the Consumer Information Programme of the One Planet Network, under the auspices of the United Nations Environment Programme (UNEP).

The Retail4Impact initiative unites the retail sector in providing effective, trustworthy sustainability claims to consumers. It aims to combat greenwashing by encouraging transparency, reliability, and clarity in sustainability communication.

Developed within the framework of the Consumer Information Programme of the One Planet Network, a multi-stakeholder partnership to implement SDG 12 on Sustainable Consumption and Production, the Retail4Impact initiative aims to drive meaningful change in the way retail businesses communicate about product sustainability to consumers. The retail sector has a key role to play in preventing greenwashing practices and ensuring product sustainability information is communicated to consumers in a clear, reliable, transparent, relevant and accessible way – not only as a major driver of the global economy, but also as the most crucial link between brands producers and consumers.

DETERMINANT's inclusion in the initiative recognizes the credibility and transparency of its sustainability claims – particularly those related to its Cotton Waterless Dye Collection. This collection features a closed-loop process that eliminates water, salt, and chemical wastewater from textile dyeing, saving up to 40L of water per shirt. This innovation addresses critical environmental, economic, and social sustainability hotspots. The water savings are independently verified by SGS certification, while consumer safety is assured through OEKO-TEX STANDARD 100 certification, which confirms that every component of the product—from fabric to thread and accessories—has been tested for harmful substances and is safe for human use.

This year, DETERMINANT extended its water stewardship mission through the 'Frozen in Tones' Waterless Dye Collection, a design capsule inspired by the UN's Global Year of Glaciers Preservation. This collection not only showcases sustainable innovation but also raises awareness on the urgent need to protect the world's water sources.

As part of the Retail4Impact initiative, DETERMINANT commits to assessing and communicating its product sustainability claims in alignment with the UNEP Guidelines for Providing Product Sustainability Information.

About DETERMINANT
DETERMINANT is a system of high quality engineered essentials for those who lead with intention. We create clothes that are thoughtfully designed, sustainably made, and built to simplify life without compromising on style or integrity. Every piece is engineered for clarity, versatility, and confidence - made to move with you, wherever you're headed. 
https://global.detshirts.com/

About the Retail4Impact initiative  
The Retail4Impact initiative is developed by the Consumer Information Programme of the One Planet Network, a multi-stakeholder partnership to implement SDG 12 on Sustainable Consumption and Production. It unites the retail sector in providing effective, trustworthy claims to consumers on product sustainability information.
https://www.oneplanetnetwork.org/programmes/consumer-information-scp/product sustainability-information/retail4impact

About the Consumer Information Programme of the One Planet Network
The Consumer Information Programme of the One Planet Network has the overall objective to engage and assist consumers in sustainable consumption, e.g. by making more sustainable choices about goods and services (products), including in their use and end of life phase. This takes many forms, from labels on products; to advertising, marketing, and public and third sector awareness-raising campaigns; to communications between peers via social media or family and friend networks. The programme implements and supports projects, undertakes research, identifies and encourages policies, while providing collaboration opportunities. https://www.oneplanetnetwork.org/programmes/consumer-information-scp

About the United Nations Environment Programme 
The United Nations Environment Programme is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing and enabling nations and peoples to improve their quality of life without compromising that of future generations.
http://www.unenvironment.org

SOURCE DETERMINANT (HONG KONG) LIMITED