Eight Years of "Travel+": JETOUR Evolves from Box-Style SUV Champion to a Leading Global Travel Lifestyle Brand

WUHU, China, Oct. 26, 2026 /PRNewswire/ -- Since 2018, JETOUR has pursued its "Travel+" strategy, evolving from a pioneer in China's box-style SUV segment into a leading global travel lifestyle brand. The 2026 JETOUR Global Technology Experience Day, themed "Future Travel Starts Now," was held from October 20 to 23 and showcased this evolution through experiences spanning cities, mountains, and wetlands.

Defining Products Around Real-World Travel Scenarios

Amidst increasing SUV homogenization, JETOUR's signature box-style silhouette combines off-road capability, practical space, and long-distance comfort, making its vehicles equally suited to urban commutes and distant horizons.

As of September 2026, JETOUR's cumulative global sales reached 2.56 million units across 100+ countries and regions, ranking No. 1 in box-style SUV sales in 13 countries. Guided by its "In Somewhere, For Somewhere, Be Somewhere" strategy, JETOUR is expanding its presence into high-standard markets such as Europe, Australia, and New Zealand.

Exploration, Philanthropy, and Culture: A Distinctive Brand Identity

Travel as Exploration: Powered by XWD Fully Automatic Intelligent 4WD, GAIA All-Terrain Intelligent Architecture, and C-DM Super Hybrid, JETOUR empowers users to "Reach Farther".

Travel as Philanthropy: JETOUR partnered with Discovery and the Cheetah Conservation Fund to launch the "Return of the Cheetah" initiative in Africa, works with TCS and PULIHARA in Malaysia, and launched the Markhor Conservation Program in Pakistan.

Travel as Culture: Through initiatives such as the "Travel+" Carnival, Global Fan Festival, International Marathon, and its partnership with FIBA, JETOUR brings product experiences together with regional culture and sports.

Making Technology Accessible: Bringing Off-Road Culture to the World

Making off-road experiences, once reserved for the few, accessible to ordinary families is the original goal of "Travel+". JETOUR has democratized professional-grade 4WD, hybrid, and intelligent control technologies, propelling off-road culture onto the global stage.

Eight years on, "Travel+" has become a lifestyle users can experience, participate in, and sustain, from Global Innovation Day to rides through Moganshan's bamboo forests and crested ibis conservation at Xiazhu Lake. Moving beyond a vehicle and into a lifestyle, JETOUR stands ready to embark on a beautiful journey with global users.

ABOUT JETOUR

Launched in 2018, JETOUR follows the "Travel+" strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-roading and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.

SOURCE JETOUR