Harbin upgrades Ice-Snow World for summer, boosting all-season and all-hour tourism
HARBIN, China, July 10, 2025 /PRNewswire/ -- This is a report from Xinhuanet:
Harbin, capital of China's Heilongjiang Province, announced plans to launch a summer edition of its renowned Ice-Snow World attraction in 2025. The expansion will introduce five signature attractions and ten innovative experiences, transforming the traditionally winter-focused destination into a year-round tourism hub through new seasonal programming.
The summer edition will showcase five attractions: the 23rd China Harbin International Beer Festival, the riverside performance "Encounter Harbin," the panoramic fantasy show "The King's Chariot," the Dream Ice and Snow Pavilion, and the Ice and Snow Art Gallery of the Sun Island scenic spot.
The attraction will introduce ten signature projects to complement its offerings. The Snow Rhyme Lilac Torch Square is set to become a new check-in spot, while the snowflake-shaped Ferris wheel will provide unprecedented aerial views of the city. Eco-camping zones and RV hubs will cater to the growing demand for leisure accommodation.
Cutting-edge technology takes center stage with "Ice Dragon's Pearl," a fully immersive VR experience that merges winter themes with digital innovation. The classic car exhibition will showcase the evolution of automotive design through iconic vintage models.
These facilities – comprising the Dream Stage performance venue, Starlight Sports Complex, Four Seasons Recreation Center and Sun Island Green Sports Park – collectively constitute an integrated cultural and recreational destination.
Among the five core offerings, this year's Harbin International Beer Festival is set to be the largest in its history, featuring themed areas including the Dream Stage, large beer tents, and the Snow Rhyme Lilac Torch Square. A series of music festivals and live concerts will also be staged. Under the theme 'Raise a Glass to Invite the World to Enjoy Harbin,' the event will highlight the city's distinctive charm as a vibrant summer destination.
As winter fades into summer, Harbin is building on its record tourism season to become both an "Ice City" and a "Summer Capital."
Earlier this year, the 9th Asian Winter Games brought together over 1,270 athletes from 34 countries and regions. On February 7, the day of the opening ceremony, flight bookings to Harbin increased by 47 percent year-on-year. During the 2025 Spring Festival, Harbin received 12.15 million visits, with international arrivals up 144.7 percent. Harbin has also been designated as one of China's ten international aviation hubs.
As the second city after Sapporo, Japan, to host the Games twice, Harbin is redefining itself from a winter hotspot to a year-round destination.
SOURCE Xinhuanet
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