HEYTEA Partners with Adyen to Brew Global Expansion
HEYTEA taps Adyen for its unified commerce technology and global acquiring capabilities to process payments in store and online
SHENZHEN, China, Feb. 24, 2025 /PRNewswire/ -- Adyen, the global payments platform of choice for many of the world's leading companies, today announced its partnership with HEYTEA, the originator of China's "new-style tea" and creator of the iconic cheese tea (cheese cloud foam).
With a footprint of over 4,300 outlets in 300 cities worldwide, the partnership is set to be a recipe for success with HEYTEA's ambitious global expansion, bringing its creative brews to customers across the United States, United Kingdom, Singapore, and Australia.
With its sights set on expanding into new markets, HEYTEA has chosen Adyen as its payment technology provider, utilizing Adyen's unified commerce platform to enable the global tea chain to launch seamlessly into new overseas markets.
The integration with Adyen will also see HEYTEA unlock the benefit of its extensive global acquiring network, allowing faster, more reliable transactions in the preferred local payment methods -- including powering WeChat Pay directly via HEYTEA's app, promising a localized and more customer-friendly experience.
"Adyen's technology allows us to seamlessly deliver on our mission to deliver a modern tea experience to customers globally," says HEYTEA official spokesperson. "Adyen's fast processing and support of a wide range of local payment methods, allow us to focus on delighting customers without worrying about payment complexities."
"Adyen is proud to partner with HEYTEA as it brings its iconic 'new-style tea' to customers around the globe. Expanding into new markets presents both opportunities and challenges, and we're proud that HEYTEA has trusted Adyen to power its global growth." says Warren Hayashi, President of Asia-Pacific, Adyen.
About Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The cooperation with HEYTEA as described in this merchant update underlines Adyen's continuous growth with current and new merchants over the years. For more information, visit adyen.com.
About HEYTEA
HEYTEA is the originator of new-style tea. Founded in 2012 in Jiangbianli, Guangdong, China, HEYTEA began with humble beginnings, blending tradition with eccentric inspiration to breathe new life into tea. Committed to using only REAL ingredients with NO colorants, HEYTEA revolutionized the tea industry by introducing the world's first-ever Cheese Tea—a unique blend of fresh tea topped with a rich, velvety cheese cloud foam.
In 2018, HEYTEA opened its first international store in Singapore, bringing new-style tea to a larger global audience. Today, with more than 4,300 stores worldwide, HEYTEA continues to bring simple joy and a touch of Zen to more people through a good cup of tea.
SOURCE Adyen
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