HIRONIC Expands Presence in Indonesian Market with 'New Doublo 2.0'
SEOUL, South Korea, Aug. 26, 2025 /PRNewswire/ -- HIRONIC, a leading provider of aesthetic medical devices, announced on the 19th that it has obtained certification from the Indonesian Ministry of Health (KEMENKES RI) for its flagship product, New Doublo 2.0—a state-of-the-art device combining 4th-generation High-Intensity Focused Ultrasound (HIFU) and Radiofrequency (RF) technologies in a single treatment platform. This approval officially opens the door for exports to one of Southeast Asia's fastest-growing and largest aesthetic markets.
With a population of 270 million, Indonesia is the most populous country in Southeast Asia and is experiencing rapid growth in its middle class alongside a surge in demand for beauty and wellness services. The Indonesian aesthetic medical device market is expanding at an annual growth rate of 11.5%. Demand is particularly strong for non-invasive procedures such as skin lifting and tightening, with growing interest in advanced combination-energy-based treatments offered by premium beauty clinics and medical institutions.
New Doublo 2.0 stands out as a comprehensive device that integrates HIFU, RF, and microneedling technologies—allowing practitioners to perform a wide range of aesthetic treatments using one platform. In the Indonesian market, rising demand for enhanced treatment efficacy and diversified procedure options has fueled interest in premium devices. Beauty clinics, in particular, are seeking differentiated brands to strengthen their positioning.
With the acquisition of the Indonesian certification, HIRONIC expects New Doublo 2.0 to establish itself as a flagship solution for premium lifting and multi-layer skin rejuvenation in the local aesthetic and medical sectors. Internationally recognized for its technological excellence and safety, New Doublo 2.0 will now target top-tier clinics across major Indonesian cities.
"Indonesia is rapidly becoming a key growth engine for aesthetic medical technologies, especially those based on advanced multi-energy platforms," said Sungho Lee, Chief Marketing Officer at HIRONIC. "As one of the first companies worldwide to commercialize HIFU technology for aesthetic applications—HIRONIC is committed to expanding its market share and global revenue with the differentiated performance and proven efficacy of New Doublo 2.0."
Building on this milestone, HIRONIC aims to further accelerate its regional expansion across Southeast Asia. Following New Doublo 2.0, the company recently unveiled SYNERJET PRO, its latest skinbooster delivery system, reaffirming its commitment to innovation and market leadership in the global aesthetic device industry.
Media Contact:
HIRONIC Global Press Service
Email: [email protected]
Phone: +82-31-525-7205
Website: www.hironic.com
SOURCE HIRONIC
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