Historic No.1 Shopping Center Lights Up Nanjing Road

SHANGHAI, Sept. 21, 2026 /PRNewswire/ -- "The One Land" Light Show of No.1 Shopping Center kicked off on September 20 on the 8th-floor terrace of Hall A. As a key part of all-domain events of the 3rd Shanghai International Light Festival, Bailian Inc. uses the century-old landmark as canvas and light art as brushstrokes. It adopts a dual-core model of "architectural light show + super IP tour exhibition" to upgrade district consumption experience, with an immersive trendy play scene built by Pop Mart's THE MONSTERS family. Combining light art and trendy play, the event energizes Nanjing Road's trendy consumption and night economy, injecting momentum into Shanghai's integrated culture, tourism, commerce, sports and exhibition development.

Bailian Inc. stated: As an iconic commercial landmark on Nanjing Road carrying memories of generations of Shanghainese, No.1 Shopping Center taps the cultural potential of its century-old building and elevates the cultural value and experience of commercial spaces through innovative integration of diverse formats and art.

After string, dance and orchestra performances, guests activated the launch device. The building's façade lit up, starting a cross-time dialogue spanning nearly a century.

Inspired by Art Deco, the building acts as a time container. The show unfolds in four chapters, telling 90 years of history from The Sun Department Store (1936) to No.1 Shopping Center (2026). Chapter One: The First Light • Modern Glamour, recreating the glamour of "the Far East's largest department store". Chapter Two: Department Store Origin • City Light, restoring the neon prosperity of old Shanghai. Chapter Three: Light of Joy • Vibrant Colors, showcasing diverse business formats. Chapter Four: No.1 Shopping Center • Radiant Renewal. Dominated by gold and green, the new "1" VI evolves and finally settles on "No.1 Shopping Center THE ONE LAND", symbolizing the landmark's vigorous vitality growing alongside the city.

Pop Mart City Park Carnival Shanghai debut runs at Liuhe Road block. Visitors can join treasure hunts and use "Lianlian GO" for festival check-in and exclusive benefits. The show lasts until Oct 16, covering Mid-Autumn and National Day. Bailian Inc. will keep exploring integration of commercial space and art to renew the vitality of the business district.

SOURCE Bailian Inc.