K25 Group to Launch K25.fun, a Membership Platform for K-pop Fans Across Asia-Pacific

The November launch brings together exclusive entertainment IP, collaborations with K-pop idols and entertainment groups, and a photocard grading partnership with KGA.

HONG KONG, Nov. 10, 2026 /PRNewswire/ -- K25 Group, the group behind K25.fun, K25.ai and K25 Entertainment, today announced that K25.fun will launch this month. The new membership platform brings together exclusive concert experiences, limited-edition collectibles, fan quests and free predictions for fans of K-pop and Asian pop culture.

K25.fun will feature exclusive entertainment IP and collaborations with K-pop idols and entertainment groups across Asia-Pacific. Members can discover special releases and collectible drops, complete fan quests and make free predictions about their favourite artists for a chance to earn exclusive rewards. One of the platform's first member experiences is private-suite viewing at BIGBANG's concert in Hong Kong.

K25.fun is also collaborating with KGA, a specialist in K-pop photocard authentication and condition grading. The partnership brings KGA's expertise to the platform's collectibles offering, helping fans verify the authenticity of their photocards and understand their condition.

K25.ai's latest announced implied equity valuation is US$250 million. The company has raised more than US$20 million, backed by Nasdaq-listed strategic investors. K25.fun marks K25 Group's expansion into consumer entertainment and gives artists and entertainment partners a way to engage fans between concerts and major releases.

"K25.fun is a new entertainment vertical for K25 Group, and it builds on what we've learned at K25.ai about how audiences engage with live content," said Andy Cheung, Founder and CEO of K25 Group. "K-pop fans already guess what their favourite artists will perform or release next. We see real potential to bring that watch-to-predict experience into entertainment by pairing free fan predictions and quests with concert experiences and collectibles fans care about."

K25.fun will share further details on membership and upcoming collaborations as part of its November rollout. K25.fun

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SOURCE K25