KC Global Media Announces Landmark Partnership with TPBL, Bringing LIVE Basketball Action to Asia

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21 Mar, 2025, 11:26 CST

SINGAPORE, KUALA LUMPUR, Malaysia and MANILA, Philippines, March 21, 2025 /PRNewswire/ -- KC Global Media, a leading global media and entertainment company, is thrilled to announce a landmark five-year broadcasting partnership with the TBPL, bringing LIVE basketball action to over 94 million households in 19 countries across Asia.

George Chien, Co-Founder, President and CEO of KC Global Media

The partnership marks a major milestone in KC Global Media's commitment to expanding its premium sports content offerings and enhancing the visibility of basketball across Asia. Launched under AXN Sports, a premium programming block dedicated to sports content, KC Global Media will provide exclusive LIVE coverage of TPBL games, including pre-game shows, game broadcasts, highlights and behind-the-scenes content featuring the teams and players. Fans across Asia will now have unprecedented access to the thrilling action of the league on KC Global Media's extensive network.

"Our exclusive partnership with TPBL is a significant next step in our ongoing efforts to deliver top-tier sports content to fans in Asia and beyond, said George Chien, Co-founder, CEO, and President of KC Global Media. "At KC Global Media, we're constantly looking for ways to bring diverse, high-quality content to our audience and adding TPBL to our portfolio is a perfect example of that. As a passionate basketball fan, I'm particularly excited to bring the high-energy gameplay of TBPL to millions of households and help elevate the league's profile in the region."

TPBL has been gaining traction among basketball fans, and is poised for even greater growth with this partnership. KC Global Media's reach in Asia will further expand the league's fan base, creating new opportunities for players, teams, and sponsors.

"We are ecstatic to team up with KC Global Media to bring our electrifying brand of basketball to fans across Asia," said Larry Chi, Commissioner and CEO of TPBL. "This five-year partnership is a pivotal moment for us, allowing us to immediately broadcast into another 19 Asian countries, reaching over 94 million households across Asia. In addition to showcasing Jeremy Lin, Asia's most influential basketball player, we're eager to introduce our other dynamic superstars to basketball fans across the region. With KC Global Media's proven track record of success in delivering premium content to audiences across Asia, we are confident this collaboration will elevate the TPBL experience."

The partnership will commence in March 2025 and extend through the 2028-2029 season, featuring comprehensive coverage of TPBL's competitive seven-team league, including New Taipei Kings, Taipei Taishin Mars, New Taipei CTBC DEA, Taoyuan Taiwan Beer Leopards, Hsinchu Toplus Lioneers, Formosa Dreamers, and Kaohsiung Aquas.

For more information about TPBL, including game schedules and broadcast details, please visit AXN Facebook or Instagram page.

About AXN Asia
AXN features exclusive top-rated drama series, blockbuster features, reality programs and ground-breaking original productions. The channel appeals to a discerning audience seeking content that is smart, intriguing and unexpected, and all delivered close to U.S telecasts. From CSI: Vegas, FBI franchise, The Rookie, NCIS: Hawai'i and The Amazing Race, AXN is defined not by a genre, but by an attitude that truly redefines action. In Asia, AXN reaches more than 18.6 million households in 18 territories.

About Taiwan Professional Basketball League (TPBL)
The Taiwan Professional Basketball League (TPBL) is Taiwan's premier professional basketball league, bringing elite players, passionate fans, and world-class entertainment to create an electrifying basketball experience. Featuring seven dynamic teams—Taipei Mars, New Taipei Kings, New Taipei CTBC DEA, Taoyuan Taiwan Beer Leopards, Hsinchu Toplus Lioneers, Formosa Dreamers, and Kaohsiung Aquas—TPBL showcases high-intensity competition and unforgettable moments on the court. With a commitment to excellence, innovation, and fan engagement, TPBL is shaping the future of professional basketball in Asia and inspiring the next generation of athletes.

Website: www.tpbl.basketball | Facebook: @TPBL.basketball | Instagram: @tpbl.tw (ZH) and @tpbl.basketball (EN) | YouTube: tpbl.basketball | TikTok: @tpbl.basketball

About KC Global Media
KC Global Media Entertainment LLC is a global multi-media company based in the United States. The brainchild of former Sony executives Andy Kaplan and George Chien, KC Global Media Asia (KCGM Asia) is Asia's leading entertainment hub through the production, distribution and programming of quality, ground-breaking content. Backed by more than two decades of industry experience, KCGM Asia boasts an impressive portfolio of premium pay-TV channels in South-East Asia and Korea, including English-language general entertainment network AXN, anime channel Animax, South Korea's ONE and Japanese entertainment channel GEM. By combining award-winning and well-loved entertainment formats with extensive knowledge and insight of the Asia Pacific market, KCGM Asia is paving the way for a new standard of entertainment in Asia and beyond.

Website: www.KCGlobalMedia.com | Facebook: @KCGlobalMedia | Instagram: @KCGlobalMediaAsia | Linkedin: @KCGlobalMediaAsia

SOURCE KC Global Media Asia