Lactalis Introduces PRIDE Family Milk Powder in Malaysia - Nourishing Stronger Bones and More Active Lives for the Whole Family

Formulated with high Calcium, Vitamin D & Magnesium, PRIDE helps address Malaysia's bone health gap where 95.5% of children lack daily calcium, and 1 in 3 seniors suffer from osteoporosis

KUALA LUMPUR, Malaysia, May 8, 2025 /PRNewswire/ -- Malaysian families seeking a delicious and nutritious milk powder just got a new reason to smile! Lactalis, the world's leading dairy company, proudly announces the launch of the PRIDE Family Milk Powder in Malaysia – marking a key milestone in its mission to nurture the future generations through quality, everyday nutrition.

PRIDE is a trusted household brand in Saudi Arabia, with over 25 years of heritage in providing nourishing dairy to families. Now part of the Lactalis umbrella, this well-loved brand brings its signature creamy taste and essential nutrients to Malaysian homes.

Designed for everyone in the family, PRIDE Family Milk Powder offers more than just nutrition –  it is an affordable and versatile choice that seamlessly integrates into daily life. Its smooth, creamy taste and easily dissolving formula, even in cold water, make it perfect for drinks, cooking, and baking. 

In Malaysia, bone health is an increasing concern across all age groups. From children who need strong foundations for growth, to adults maintaining active lifestyles, and seniors preserving mobility, strong bones matter at every stage of life. Yet, many are not getting enough key nutrients:

• 94% of boys and 97% of girls do not meet daily calcium needs
• Vitamin D deficiency is widespread, especially among women, reducing calcium absorption by up to 80%
• 15.3% of Malaysians and 1 in 3 seniors (32.6%) suffer from osteoporosis

That's where PRIDE Family Milk Powder steps in – an affordable, everyday solution to support stronger bones and better health for the whole family. At just RM1 per cup, two cups a day (with a balanced diet) help meet the recommended 700mg – 1000mg calcium intake.

Why families prefer PRIDE:

• Rich, creamy taste – The preferred recipe*, chosen for its superior flavour in blind taste test
• High in Calcium & Vitamin D, with Magnesium – Promotes strong bone health and healthy teeth. Just two cups daily (as part of a balanced diet) help meet the recommended calcium intake of 700mg for children and 1000mg for adults. Vitamin D and Magnesium also supports better calcium absorption.
• Rich in protein – Supports muscle growth and repair
• Includes Vitamins A, B2, D and E – Boosts immunity, maintains energy levels, and supports healthy skin
• Easy to dissolve formula, even in cold water, making it versatile for drinking, cooking, and baking
• Affordable nutrition with quality at a family-friendly price
• Family friendly – Safe and nutritious for all family members aged 1+

"At Lactalis, nourishing families isn't just our mission, it's our legacy and our responsibility", said Paul Cazes, General Manager of Lactalis Malaysia. "As the world's leading dairy company, we believe dairy plays a vital role in supporting growth, health, and overall well-being – not just today, but for generations to come."

"In Malaysia, dairy consumption is still low, and the availability of high-quality dairy options is limited. That's why we're here – to bring the goodness of dairy to families across the country. We believe everyone should have access to the best dairy, regardless of background. As the global leader and experts in the field, we are committed to nurturing a responsible future by providing the highest quality dairy products to support growth and well-being for all."

From building strong bones in growing kids, to supporting active adults and preserving mobility in seniors, PRIDE makes better bone health simple, delicious and affordable.

Now available in two pack sizes: 450g at RM13.80 and 800g at RM22.40, PRIDE Family Milk Powder can be found in AEON, Asiamart, and mini markets nationwide. For more information, please visit our Facebook, Instagram, or TikTok.

About Pride

With heritage of over 25 years, Pride is a trusted brand offers a wide variety of dairy products mostly produced in Saudi Arabia such as: processed cheddar blocks, slices (retail pack & slices on slices food service pack), white cheese, mozzarella, triangles, spreadable cream and blended butter. Strive to deliver for Arab housewives & for professionals to make their cooking easy. 

Pride symbolizes the pride we take in providing accessible, value for money dairy products for the whole family. The Pride logo, in the shape of a medal & ribbon, highlights our commitment to excellence. Our goal is to provide nutritious dairy products that help keep you & family healthy and energetic.

About Lactalis

Lactalis Group is one of the world's largest dairy companies, headquartered in Laval, France. Founded in 1933 by André Besnier, the company today operates in over 94 countries, employing more than 85,000 people and owning over 300 brands. Some of the international brands are: President, Galbani, Lactel, Parmalat, Kraft.

SOURCE Lactalis Malaysia