MATRADE PARTNERS WITH HKTVMALL TO LAUNCH "DISCOVER MALAYSIA @ HKTVMALL" CAMPAIGN

Featuring Selected halal certified Foods and Wellness Products, with HK$50 Off Purchases of HK$350 or More Ahead of Peak Online Shopping Season

HONG KONG, Nov. 11, 2026 /PRNewswire/ -- Malaysia External Trade Development Corporation (MATRADE), through its Hong Kong office, has partnered with HKTVmall to launch the "Discover Malaysia @ HKTVmall" campaign. The strategic collaboration aims to introduce Hong Kong consumers to authentic Malaysian brands across specialty foods and beverages, healthcare and wellness products, and quality lifestyle essentials, offering HKTVmall shoppers a curated selection of leading Malaysian brands.

The campaign is now under way and runs until 31 January 2027. During the promotional period, shoppers who purchase selected Malaysian products from the "Malaysian Pavilion" on HKTVmall can enjoy HK$50 off purchases of HK$350 or more by entering the exclusive promotional code "MYSAVE50". The offer provides Hong Kong consumers with an opportunity to explore a wide range of Malaysian products at attractive prices.

Expanding Online Market Reach and Export Opportunities

Intan Zalani, Consul (Trade) at the Consulate General of Malaysia in Hong Kong and representative of MATRADE Hong Kong, said: "The primary objective of this joint initiative is to accelerate the digital market footprint of Malaysian small and medium enterprises (SMEs) within Hong Kong's fast-evolving retail ecosystem. By leveraging HKTVmall's extensive logistics network, marketing infrastructure, and massive e-commerce user base, we are providing Malaysian brands with a highly visible online sales platform to engage directly with millions of Hong Kong consumers."

The targeted product categories chosen for this pavilion—particularly packaged foods, healthy snack alternatives, functional wellness supplements, and personal care items—directly align with the shifting health-conscious purchasing habits of local shoppers. The pavilion also showcases a range of premium halal certified products, meeting the increasing demand for high-quality, safe, reliable and ethically sourced goods.

Strong Bilateral Trade Ties Create Opportunities During Peak Online Shopping Season

This online promotional campaign builds on the longstanding trade relations between Malaysia and the Hong Kong Special Administrative Region (HKSAR). In 2025, Malaysia's total trade with Hong Kong SAR surged by 10.5% to reach USD27.29 billion, up from USD 23.16 billion in 2024. Driven by strong demand, exports to Hong Kong climbed 8.4% to USD 22.52 billion compared to USD19.5 billion in 2024. Processed food continued to be a key growth driver, with exports reaching US$160 million and ranking among Malaysia's five largest export categories to Hong Kong.

By launching the digital Malaysian Pavilion during the peak online shopping season, MATRADE aims to help promising Malaysian brands capitalise on emerging opportunities and further expand their presence in Hong Kong's growing e-commerce market.

SOURCE Malaysia External Trade Development Corporation (MATRADE)