OWNDAYS CELEBRATES 10TH ANNIVERSARY IN SINGAPORE WITH MONTH-LONG #INSGSINCE0713 CAMPAIGN

Featuring a limited commemorative frame collection and a host of activities

SINGAPORE, July 1, 2023 /PRNewswire/ -- Japanese fast fashion eyewear brand, OWNDAYS, is celebrating its 10th anniversary in Singapore this July with a campaign titled In SG Since 07.13 that includes the launch of a limited commemorative frame collection, an exclusive gift-with-purchase and weekly giveaways on its official Instagram account.

Since arriving on the shores of Singapore in July 2013, OWNDAYS has revolutionised the way Singaporeans shop for eyewear. Its iconic open-shelf concept allows customers to freely try on multiple pairs of spectacles as they please. It has also introduced a transparent pricing structure in which prices indicated on the frames are already inclusive of standard prescription lenses. This was an unheard-of practice in the optical industry 10 years ago. Today, OWNDAYS has evolved into a household name synonymous with high quality, stylish eyewear that can be collected within 20 minutes after payment. 

"10 years ago, we set out to reshape the landscape of eyewear – making high quality, fashionable spectacles accessible to Singaporeans. Today, we continue to champion the notion that eyewear is a form of self-expression by consistently offering a huge repertoire of spectacle frames in varied styles and functionalities. As we mark our 10th anniversary in Singapore this July, we would like to dedicate this In SG Since 07.13 campaign to all of our fans and we invite you to join us in celebrating the wonderful memories from the past while creating crystal-clear experiences for the future," said Trevor Hwong, General Manager of OWNDAYS Singapore. 

10th Anniversary Collection

To celebrate the 10-year milestone, OWNDAYS is releasing a commemorative collection that features frame designs created specifically for the discerning local customers who manifest in the love for tasteful yet functional eyewear. The lineup, consisting of 2 metal frames and 2 plastic frames, embodies OWNDAYS' aesthetic interpretation and creative vision to the classic eyewear perfect for Singaporeans – minimalist with a bit of nostalgia to channel the art of quiet confidence.

Coming in limited qualities, the frames each have a serialised number engraved onto the temple as a hallmark of its quality and exclusivity. The 10th anniversary collection goes on sale in-store and online from 01 July 2023. It retails at S$100 per pair and is inclusive of standard high index aspheric lenses, an exclusive 10th-anniversary-edition spectacle case and a lens cleaning cloth.

For more information on the 10th Anniversary Collection, please refer to https://www.owndays.com/sg/en/news/10th-anniversary-collection 

Exclusive Gift-with-Purchase

From 01 July 2023, customers get to bring home an exclusive 10th-anniversary umbrella when they spend a minimum of S$200 in-store and online ^[1]. Lightweight, foldable and offering UV protection, the umbrella is perfect for everyday use especially with the frequent rainfall and the unforgiving sunny weather in Singapore. This exclusive gift-with-purchase is available while stocks last.

Weekly Online Giveaways

To round off the celebration, OWNDAYS will be hosting weekly giveaways where frames from the 10th anniversary collection, sunglasses and other merchandises are up for grabs. The giveaways will happen every Friday in the month of July at its official Instagram account: https://www.instagram.com/owndays_sg/

[1]  Terms and conditions apply

About OWNDAYS

OWNDAYS is a leading eyewear brand from Japan with more than 500 shops in Japan, Singapore, Taiwan, Thailand, Cambodia, the Philippines, Australia, Malaysia, Vietnam and Indonesia, Hong Kong, India and Dubai. The company sells over 2.5 million pairs of glasses a year. It is one of the few companies in the world that have implemented the SPA (Specialty store retailer of Private label Apparel) system into the optical business where the entire process from design and manufacturing through to inventory management and retail is managed from within. This system has allowed the company to maintain the highest level of product quality in order to meet the Japanese Industrial Standards while keeping prices affordable.

As it increases its global footprints, OWNDAYS continues to challenge itself to provide eyewear that are both functional and fashionable. The company aspires to be the eyewear of choice for everyone by constantly innovating and improving its systems and services. For more information, visit www.owndays.com/sg

SOURCE Owndays Singapore Pte Ltd