Populix Research: Understanding How The Southeast Asian Tigers Plan Their Excursion

JAKARTA, Indonesia, Sept. 30, 2025 /PRNewswire/ -- Nicknamed the Southeast Asian tigers, Singaporeans are known to be a "tenacious hunter". They are disciplined, hardworking, competitive, and success-oriented. However, even a dedicated hunter requires occasional downtime. Traveling, both within the country and abroad, often comes as a way for them to relax. Through its latest research, Populix, an Indonesian tech-based research company, took a deeper look into the travel habits of Singaporean tourists, detailing their considerations, frequency of travel, and preferences.

Dr Timothy Astandu, CEO & Co-Founder of Populix, explained, "Behind their hardworking nature, our research finds that Singaporeans perceive traveling as a core element in their life. While it tends to be occasional rather than frequent, a majority of Singaporeans are willing to pay for a high-quality travel experience, provided it aligns with their schedules."

Most Singaporeans occasionally travel for leisure at least once every two to six months domestically, and once or twice a year internationally via plane. End of year, between October and December, is a popular time for travel, though many also maintain flexible schedules with no fixed travel plans.

Singaporeans allocate an average budget of SGD 820 per person for short trips, with the majority spending between SGD 400-1,000. More than half prefer staying at four- or five-star hotels, while budget options or homestays remain niche. These findings indicate a readiness to pay for convenience and that comfort is a clear priority.

Many Singaporeans manage travel budgets accordingly through regular savings, while others utilize general savings or adjust their lifestyles. Promotions and flexible payment options play a smaller but notable role.

"In contrast to the solitary nature of tigers, only 5% of these Southeast Asian Tigers travel solo. More than a third shared their trip with their partner, and another third prefers family and kids as companions. This proves that traveling serves as a primary way to strengthen their bonds with family and connect with loved ones," highlighted Astandu.

Most of them prefer a relaxing and slow-paced pastime as a way to relax and de-stress. Their destination choices are heavily influenced by attractions and activities, safety and cleanliness, also affordability. These factors lead them toward destinations that offer comfort and simplicity, such as nature escapes, shopping centres, and family-friendly destinations.

"Populix found that around 87% Singaporeans see travelling as an essential part of their life. It goes beyond relaxation. It is a central means of reward, connection, and cultural growth. Making holidays vital for well-being rather than rare luxuries," concluded Astandu.

The survey of "Singaporean Outbound Tourism & Opportunities for Indonesia" report was conducted on 21-26 August 2025, among 500 Singaporeans. The respondents are equally split by gender and largely 26-45 years old, representing Singapore's working population. Over half are married with children, offering family perspectives, while most are from higher-income brackets, reflecting financially independent and influential views. To see the complete report, please kindly visit the info.populix.co/data-hub.

About Populix

Populix is an Indonesian research company that connects businesses, institutions, and individuals to high-quality, diverse, and targeted respondents throughout Southeast Asia. From complex research, such as brand research and market reviews, to short surveys, Populix leverages the power of technology to support comprehensive research and data collection as a reference for clients and partners in making more precise and data-based decisions and planning. To subscribe to information related to the latest studies from Populix, please visit info.populix.co.

SOURCE Populix