PXPay Plus Teams Up with foodpanda to Launch Taiwan's First Integration of Electronic Payment and Food Delivery
A New Delivery Payment Ecosystem for All Ages and Scenarios — Enjoy Up to 10% Rewards for the Launch!
TAIPEI, July 1, 2025 /PRNewswire/ -- In the era of the booming stay-at-home economy, food delivery services have become an indispensable part of modern consumers' daily lives. With increasing demand for both speed and convenience, food delivery platforms have seen widespread adoption. These platforms not only successfully connect merchants with consumers, but also create new operational opportunities and growth momentum across various industries, serving as a key driver of the transformation in digital lifestyles and consumption patterns. PXPay Plus officially announced a strategic partnership with foodpanda, a famous food delivery platform in Taiwan. This marks the first-ever cross-industry integration between an e-payment service and a delivery platform in Taiwan, aiming to establish a comprehensive, all-scenario payment ecosystem, opening a new chapter in the food delivery payment landscape for PXPay Plus's 6 million members.
PXPay Plus has over 6 million users, while foodpanda records over one million active sessions each day — demonstrating both brands' strong presence and influence in consumers' daily lives. Through this collaboration, PXPay Plus is extending its service coverage from physical retail, transportation, and bill payments to a higher frequency use case: food delivery. In addition to linking credit cards, users can now pay directly through their PXPay Plus balance account or connected bank account, offering more flexible and diverse payment options. This also introduces a new scenario where consumers can conveniently complete transactions without credit cards.
This partnership not only strengthens cross-promotion between the two user bases but also enhances the broader PXPay Plus Points ecosystem. With integrated payments, channel expansion, and instant rewards, members can seamlessly pay, earn, and redeem points while ordering through foodpanda—greatly enhancing the overall user experience.
To celebrate the official launch of PXPay Plus on foodpanda, registered users can enjoy up to 10% PXPay Plus Points rewards on their purchases from now through July 31, 2025, making it easier to order food delivery and earn rewards at the same time.
An All-Age, All-Scenario Delivery Payment Experience — No Credit Card Needed According to the 2025 Institute for Information Industry MIC Food Delivery Service Usage Experience Survey, the younger the age group, the higher the adoption rate of delivery services. At the same time, nearly 70% of PXPay Plus members are between the ages of 30 and 59. This partnership effectively bridges generational usage habits and needs, creating a truly inclusive, all-ages, all-scenario delivery payment ecosystem.
PXPay Plus General Manager Kenneth Yu remarked, "Our collaboration with foodpanda represents a significant milestone in building a comprehensive payment lifestyle. We've observed that some users—especially Gen Z and the elderly—still face the pain point of being unable to pay without a credit card. By enabling account linkage with banks or allowing top-ups via cash at PX Mart, RT-Mart, and other retail partners, we're making food delivery more accessible and inclusive. Additionally, our transaction data shows that food and beverage purchases account for up to 60% of all activity, with peak usage during lunch and dinner—perfectly matching the daily rhythm of office workers. Our user base continues to grow steadily across Taiwan, with the six majors cities accounting for about 70% of total users. This reinforces PXPay Plus's role as a trusted payment solution for people nationwide".
foodpanda General Manager Eva Huang added, "This partnership with PXPay Plus isn't just an upgrade in payment options—it's a reimagining of the user experience. As the first food delivery platform to integrate electronic payments, we aim to lead market innovation, allowing everyone to place orders easily without being limited by age, device, or credit card—making delivery services even more convenient and human-centered."
Get Up to 10% PXPay Plus Point rewards! Celebrate PXPay Plus's Launch on foodpanda
Member data shows that over 60% of PXPay Plus users are female, highlighting the platform's strong appeal among consumers who value point rewards, instant deals, and convenient payments. That's why PXPay Plus has built its "PXPay Plus Points" ecosystem around a core principle: everyday spending, instant rewards. From groceries and travel to dining, shopping, and transportation, members can easily earn and redeem points across all aspects of daily life.
With this new partnership, PXPay Plus now extends its benefits to food delivery—one of the most frequent spending categories—allowing members to earn points and seamlessly redeem them on foodpanda, enhancing both convenience and value.
To celebrate the launch, PXPay Plus is rolling out a limited-time promotion! From now through September 30, 2025, members who pay via a linked PXPay Plus account will receive 3% PXPay Plus Point rewards—with no minimum spend, no usage limits, and no caps!
Additionally, from now until July 31, 2025, members who sign in for the campaign in the PXPay Plus App and spend NT$299 or more in a single order on foodpanda will receive an extra 4% PXPay Plus Point reward.
Furthermore, those who pay using a designated bank account—including Cathay United Bank, Yuanta Bank, LINE Bank, First Bank, or Hwatai Bank—will enjoy an additional 3% PXPay Plus Point reward. That's up to 10% in total rewards during the launch period (see attachment)—redefining food delivery to be easier, more delightful, and full of rewards!
【Attachment】
【Registration Required】foodpanda Launch Celebration Cashback Promotion (Limited Quantity) |
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Campaign period |
Rewards |
Reward limits |
2025/7/1～2025/7/31 |
Sign in the event on the PXPay Plus app and enjoy 4% PXPay Plus Points reward on a single transaction of NT$299 or more. (Limited quantities) *Enjoy 3% unlimited PXPay Plus Points on wallet balance payment and 3% PXPay Plus Points when paying with designated bank accounts. |
❶Purchases at the "PX Mart" store on foodpanda: ❷Purchases at the "RT-Mart" store on foodpanda: ❸Purchases at other stores on foodpanda (excluding PX Mart and RT-Mart): The reward from items❶、❷、❸ above can be accumulated. In other words, each PXPay Plus account can earn up to 150 PXPay Plus Points in total for this promotion during the campaign period. |
Enjoy 3% PXPay Plus Points reward when paying with designated bank accounts: Cathay United Bank, Yuanta Bank, LINE Bank, First Commercial Bank, and Hwatai Bank. |
Cathay United Bank: Maximum 100 points per person per month, with a total monthly limit of 500,000 points. |
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<For more details, please refer to the PXPay Plus App announcement, PXPay Plus reserves the final right to make decisions regarding this promotion>
About PXPay Plus
PXPay Plus, an e-wallet brand founded and 100% fully owned by the PX Mart Group. In June of 2021, PXPay Plus obtained licenses and approval for operating electronic payment related business from the FSC (Financial Supervisory Commission) in Taiwan. Continuing the company culture of the PX Mart group, building a delightful company environment for everyone. With the launch of PXPay Plus, users can now enjoy enhanced wallet features, providing a seamless and secure payment experience.
SOURCE PXPay Plus
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