Shopee Kicks Off 7.7 Celebration Sale with Free Flag Redemptions and Massive Deals

Celebrate Singapore's 60th with Shopee — redeem your free national flag by 22 July, and enjoy massive 7.7 deals, and next-day delivery.

SINGAPORE, July 4, 2025 /PRNewswire/ -- Shopee's 7.7 Celebration Sale is in full swing, running from 28 June to 11 July 2025, with even bigger savings and faster fulfilment this year. In celebration of Singapore's 60th birthday (SG60), Shopee is also proud to support the National Day Fly Our Flag initiative as its main fulfilment partner. For the first time, households can conveniently redeem a free Singapore flag through the Shopee app, while stocks last.

Shoppers can look forward to $77 off $400 flash vouchers, guaranteed next-day delivery, and curated deals from top local and international brands. 

"SG60 is a special moment for all of us. We're honoured to play a part in the celebrations by helping households redeem their national flag conveniently and offering deals that bring real value to everyday Singaporeans. Through this year's 7.7 Celebration Sale, we hope to make the SG60 spirit more accessible, memorable and meaningful for everyone," said Chua Kel Jin, Director, Shopee Singapore.

From now until 22 July at 11:59pm, eligible users can log in to the Shopee app, verify their residential address via Singpass, and choose their preferred fulfilment method:

• Collection: Pick up from over 3,000 Shopee Collection Points across Singapore, including retail partners, residential sites, and lockers operated by logistics partner SPX Express
• Delivery: Opt for doorstep delivery at a nominal fee of $1.99
  

Each household may redeem one flag, while stocks last. Redemptions are limited, so users are encouraged to redeem theirs early.

7.7 CELEBRATION SALE: BIGGER SAVINGS, FASTER DELIVERY

As part of Shopee's ongoing commitment to delivering value and convenience, this year's 7.7 Celebration Sale offers shoppers even greater savings and faster fulfilment. From 6 July (8pm) to 11 July, users can look forward to the following:

• $77 off $400 Flash Vouchers: Available to claim at multiple time slots throughout the day
• Lowest Price Guarantee: Shopee refunds 120% of the price difference in Shopee coins if users find the same product cheaper elsewhere online
• Guaranteed Next Day Delivery: Available on eligible items with a $15 minimum spend from selected sellers

HIGHLIGHTING EXCITING DEALS

Shopee is also featuring a range of best brands this SG60 with curated deals and limited-time offerings:

• 50% Off Local Delights: Enjoy dining deals at half price, featuring homegrown F&B brands and Shopee's top merchants like Jollibean, Heavenly Wang, Umisushi, Ji Xiang Ang Ku Kueh and The Soup Spoon
• $16 Locals' Favourites: Limited-time flash drops from well-loved brands across different categories worth over $60 for just $16. Released in limited quantities throughout the 7.7 sale period, featuring picks from Zenyum, Kinohimitsu, Muji, Epitex, and more.

Celebrate SG60 with Shopee — redeem your free national flag by 22 July at https://shopee.sg/ndp-2025-flyourflag, and get ready to shop our biggest 7.7 deals yet.

- END -         

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region's digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea's mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and Monee.

SOURCE Shopee Pte Ltd