SJourney Enters a New Chapter with Arsenale's 33% Strategic Investment

Arsenale's investment supports SJourney's next phase of growth and international ambitions while preserving its distinctive Vietnamese identity

HANOI, Vietnam, Sept. 10, 2026 /PRNewswire/ -- SJourney, Vietnam's pioneering luxury rail brand, today announced a new chapter in its development following Arsenale's acquisition of a 33% strategic stake in the company.

The partnership marks an important milestone in SJourney's long-term ambition to build a distinctive international luxury travel brand rooted in Vietnam. It brings together SJourney's deep knowledge of the destination and established operational expertise with Arsenale's international experience in luxury hospitality and rail travel.

Through the partnership, SJourney will gain access to Arsenale's international commercial network and distribution channels, as well as strategic and industry expertise to support future route development, expansion into additional markets and the continued evolution of the onboard experience. Product development will also include the introduction of three new carriages.

SJourney was founded on a simple belief: the journey itself should be an integral part of the destination. Rather than treating the railway simply as a means of transportation, SJourney creates journeys that invite travellers to experience Vietnam at a slower and more considered pace, connecting landscapes, cultural heritage, local communities and the stories of the places along the way.

From historic cities and rural landscapes to coastal regions and culturally significant destinations, SJourney offers a different perspective on Vietnam, where the experience unfolds not only at each destination, but throughout the journey itself. This philosophy will remain central as SJourney enters its next phase of growth.

The partnership also includes the licensing of the Golden Eagle brand. As part of this strategy, SJourney will operate under the SJourney by Golden Eagle brand. SJourney will remain at the heart of the proposition and the distinctive local expression of the experience, while the Golden Eagle endorsement will support its international positioning and reach.

"SJourney was created to offer a more meaningful way to experience Vietnam — one where the journey is as important as the destination itself. Arsenale's investment gives us the opportunity to accelerate the next phase of that vision: strengthening our product, extending our international reach and creating new opportunities for travellers to discover Vietnam through SJourney. As we grow, what matters most is that we remain unmistakably Vietnamese and continue to build every journey around a genuine sense of place. This partnership gives us additional capabilities to grow internationally without losing what makes SJourney distinctive." said Thang Phan, Co-founder and Business Development Manager of SJourney.

Arsenale's investment also marks the Italian Group's entry into Vietnam and further strengthens its presence in Asia. Arsenale will act as a strategic minority shareholder, supporting SJourney's growth while the company continues to build on its local expertise and distinctive brand identity.

ABOUT SJOURNEY

SJourney is a pioneering Vietnamese luxury rail brand creating a distinctive way to experience Vietnam. Rooted in a deep understanding of the country, SJourney creates immersive journeys that combine the comfort and intimacy of luxury rail travel with authentic discovery, connecting guests with Vietnam's landscapes, cultural heritage, local communities and distinctive sense of place.

Through its signature journeys across Vietnam, SJourney connects historic cities, rural landscapes, coastal regions and culturally significant destinations, offering travellers a slower and more meaningful way to discover the country. At the heart of SJourney is a simple belief: the journey itself should be an integral part of the destination.

For further information and bookings, please visit www.thesjourney.com or contact the SJourney team at [email protected].

ABOUT ARSENALE S.p.A.

Arsenale is an Italian group operating across luxury hospitality and rail travel, developing and investing in distinctive travel experiences in Italy and international markets. Founded in 2020, the Group operates through its Hospitality and Luxury Rail divisions and has built a growing international presence across Europe, the Middle East and Asia.

Its portfolio includes luxury hospitality developments in Italy and a growing international rail platform spanning Italy, Saudi Arabia, Uzbekistan, Egypt, the UAE and, through its investment in SJourney, Vietnam. In September 2025, Arsenale acquired 100% of Golden Eagle Luxury Trains Ltd., further strengthening its international luxury rail capabilities.

MEDIA CONTACT

SJourney Marketing & Communications
Email: [email protected]
Website: www.thesjourney.com 

SOURCE SJourney