SUGIDAMA Introduces Draft Beer Set Featuring Suntory The Premium Malts - in Hong Kong from May 12

News provided by

Food & Life Companies Hong Kong Limited.

12 May, 2025, 09:30 CST

HONG KONG, May 12, 2025 /PRNewswire/ -- Japanese sushi izakaya chain SUGIDAMA is proud to debut Suntory The Premium Malts draft beer at all Hong Kong locations starting May 12, 2025. As one of the few venues in Hong Kong to serve this renowned beer on tap, SUGIDAMA enhances the izakaya experience with a limited-time set menu designed to showcase the beer's flavor at its best.

A Premium Draft Beer, Now Available at SUGIDAMA

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SUGIDAMA Hong Kong
SUGIDAMA Hong Kong

While Suntory The Premium Malts is beloved in Japan, it remains a popular find on tap in Hong Kong.

SUGIDAMA is proud to be one of them—and uniquely, all seven of its Hong Kong locations now offer the beer as part of a limited-time, value-focused set menu.
*The Premium Malts draft beer is also available for individual order outside of the set.

This precious access positions SUGIDAMA as a leading destination for enjoying premium Japanese beer in an authentic izakaya setting.

The Perfect Pairing

The addition of Suntory The Premium Malts draft beer to the menu is a natural extension of SUGIDAMA's dedication to quality and authenticity. This pairing highlights the synergy between expertly brewed Japanese beer and the restaurant's well-crafted dishes, offering guests a unique dining experience in Hong Kong's competitive dining scene.

Launching the Suntory The Premium Malts Draft Beer Set

To commemorate the launch, SUGIDAMA is introducing a limited-time "Suntory The Premium Malts Draft Beer Set" curated to pair harmoniously with the flavors of its signature small plates.

Set Details:

Date: From May 12, 2025 （Monday）

Price: HK$98

  • One mug of Suntory The Premium Malts draft beer

  • A choice of one appetizer from the following:
    • Adult Potato Salad with Shiokara – A rich and savory twist on the classic potato salad, featuring salted squid, pickled daikon and mullet roe for a burst of umami.

    • Deep Fried Jack Mackerel (2 pieces) – Crispy on the outside, tender on the inside. This dish is served with tartar sauce and highlights the natural flavor of the fish.

    • Nanban Chicken with SUGIDAMA's Special Sauce –Featuring fried chicken topped with SUGIDAMA's original tartar-style sauce with a tangy-sweet finish.
  • Guests may upgrade to a 500ml beer mug for an additional HK$22.

  • Starting May 12, this set will be available at all SUGIDAMA Hong Kong branches for a limited period.

*The set menu is available in limited quantities and may end once sold out.
All photos are for reference only.

Note: At Shatin Centre, Whampoa, Citywalk 1, and Aberdeen branches, the set will be available from 11:00 a.m. At all other branches, the set will be available from 3:00 p.m. 

Discover why Suntory The Premium Malts and SUGIDAMA make the perfect pairing—not only through the rare opportunity to enjoy this premium draft beer in Hong Kong, but also through a thoughtfully curated set menu that showcases the rich flavors and playful spirit of Japanese izakaya cuisine. Available for a limited time only at all SUGIDAMA locations in Hong Kong.

Branding book (PDF):   https://x.gd/JYRfT

Press release (PDF):  https://x.gd/zkk8f  (EN)

                                    https://x.gd/eo67a  (ZH)

Facebook: https://www.facebook.com/sugidamahongkong 

Instagram: https://www.instagram.com/sugidama.hk/ 

Link to Images

Image Files: https://x.gd/Ubvos   

All Branch Address

Hong Kong Island
・Wan Chai Branch：Shop B & C, G/F, The Hennessy, 256 Hennessy Road, Wan Chai, Hong Kong
・Quarry Bay Branch：Shop Nos. 3-5, G/F, Westlands Gardens, No. 12 Westlands Road, Hong Kong
 ・Aberdeen Branch：Shop 1, G/F, Aberdeen Centre Site 2, 7-11 Nam Ning Street, Aberdeen, Hong Kong

Kowloon
・Whampoa Branch：Shop G, G/F, Ho Wing Building, Whampoa Estate, 53-57C Man Tai Street, Hung Hom, Kowloon
・Lai Chi Kok Branch：Shop G01, G/F, D2 Place TWO, 15 Cheung Shun Street, Lai Chi Kok, Kowloon

New Territories
・Citywalk 1 Branch：Shop G72-73 & G75B, G/F, Citywalk 1, 1 Yeung Uk Road, Tsuen Wan, New Territories
・Shatin Centre Branch：Shop 32A & 69A, 3/F, Shatin Centre, 2-16 Wang Pok Street, Sha Tin, New Territories

About SUGIDAMA：
Founded in 2017 by FOOD & LIFE COMPANIES, SUGIDAMA is a modern Japanese sushi izakaya that blends tradition with playful creativity. The brand's name is derived from "sugidama," a cedar ball traditionally hung at sake breweries to signify freshly made sake. SUGIDAMA now operates over 100 stores globally, including in Japan, the United States, and Hong Kong.
With an emphasis on high-quality dining, eye-catching interiors, and a diverse selection of sushi, sake, and izakaya dishes, SUGIDAMA offers a multi-sensory dining experience that resonates with local and international guests.

SOURCE Food & Life Companies Hong Kong Limited.