The "Hosted Buyer Program" of the 33rd Guzhen Lighting Fair was Upgraded

Seamless Procurement, Efficient Transactions

ZHONGSHAN, China, Aug. 18, 2025 /PRNewswire/ -- In a golden season of October, thousands of merchants gathered. The 33rd China (Guzhen) International Lighting Fair ("33rd Guzhen Lighting Fair"), a one-stop procurement event of origin that has attracted much attention of insiders of the lighting industry, will be held from Oct. 22 to 25 at the Guzhen Convention and Exhibition Center, Guzhen Town, Zhongshan City, Guangdong Province.

Thousands of merchants gather at the place of origin, and the Light Fair adopts a new dynamic

With the theme of "Guzhen Lights up the World", the fair is positioned as professional, market-oriented and international. The main venue, together with 8 sub-venues, creates a "1+8+N" exhibition-megastore linkage platform spanning over 1.5 million square meters, integrating both online and offline experiences. More than 3,500 high-quality enterprises will showcase tens of thousands of new products to attract global merchants.

The exhibition covers a full range of products such as smart lighting, residential lighting, commercial lighting, outdoor lighting, special lamps, mechanical equipment, accessories, etc., focusing on the "specialized, sophisticated, special and innovative" industrial ecology to meet the diversified procurement needs of global merchants. At the same time, it focuses on the latest products and solutions in the fields of smart living, commercial space lighting environment, healthy lighting, cultural tourism night tour, etc. The exhibition focuses on displaying the latest technological achievements to promote the upgrading of the lighting industry to a technologically innovative ecology.

Gather foreign trade resources and do business globally

The source of intelligent manufacturing extends a global reach. According to customs statistics, in the first half of 2025, the total import and export value of Zhongshan was RMB143.36bn, a YoY increase of 4.7%, of which the export of Zhongshan lamps increased by 26.4%.

Looking back at the same period last year (2024), the main venue of the 31st Guzhen Lighting Fair attracted a total of 7,715 overseas visits from 141 countries and regions around the world, a YoY increase of 35.39%, a record high, of which 77% were decision-makers of enterprises, efficiently meeting precise needs. As the gold-stamped business card of Lighting Capital, this Guzhen Lighting Fair aims at the golden season of lighting production and sales, focusing on export sales and coordinating domestic sales, connecting the golden channel of domestic and foreign trade.

Hosted Buyer Program, accurate matching, efficient and win-win

In view of the peak season of foreign trade, a premium project - Hosted Buyer Program (hereinafter referred to as "HBP") is launched in the autumn exhibition of the Guzhen Lighting Fair every year, which is full of exciting events. The event will invite hundreds of international buyers to form an international procurement group with strong comprehensive strength and great willingness to cooperate to visit the exhibition for procurement.

Since its launch in 2018, the Hosted Buyer Program has been successfully held for 4 editions, which is a lighting procurement tour tailored for overseas buyers.

A total of about 400 high-quality overseas buyers were invited to the last event, covering Southeast Asia, South Asia, Europe, Africa and other mainstream lighting export trade markets, among which Vietnam, Singapore, Indonesia, the Philippines, India, Pakistan, Turkey, Egypt, South Africa, Italy, Greece and other buyers were the focus. About 90% of the buyers were very satisfied with the HBP event, found partners, and were willing to continue to participate in this autumn's event.

Seamless connection with carefully selected manufacturers, three major activities to enhance value

"Friendly, carefully selected, accurate and efficient" are the characteristic keywords of the 2025 Hosted Buyer Program. This HBP will be comprehensively optimized and upgraded; The event consists of three parts: business matching, VIP souring tour and networking party. Each section is highly valuable and creates a friendly business atmosphere. 

To facilitate the accurate connection of supply and demand and expedite the transformation of transactions, the organizer will carefully plan several high-level supply and demand matching meetings. Each meeting will gather large overseas buyers (responsible persons with purchasing decision-making power), as well as high-quality exhibitors with certificates such as CE/ROHS (Europe), FEE/UL (USA), CSA (North America), IC (Canada), GS (Germany, Europe), SAA (Australia), PSE (Japan), KC (South Korea), among others, to build an efficient business connection bridge.

Through the direct matching mechanism of "demand-product", buyers can quickly locate target products according to the contents of the list, and exhibitors can also display featured products in a targeted manner, thus greatly shortening the matching time of both parties and effectively improving transaction efficiency and cooperation conversion rate. 

In addition, the program features two unique activities: VIP souring tour and networking party. The souring tour group of the sub-venue will organize overseas buyers to visit the sub-venue and negotiate with the merchants, so that the exhibitors and overseas buyers in the sub-venue can experience the unique form of "business exchange meeting + store visit".

The networking party will bring together suppliers and buyers to negotiate business in a free atmosphere with food and live band performance. Attendees will have the opportunity to get to know each other, share information, negotiate business, and create mutually beneficial outcomes for all parties.

At the same time, the organizer will further improve the number and quality of intended buyers through omni-channel promotion and diversified invitations. DENGGLE.com, an exhibition-online integrated B2B website, will continue to optimize and improve, so that manufacturers and buyers can achieve mutual empowerment, cost reduction and efficiency increase through a more professional and personalized matching process.

From Oct. 22 to Oct. 25, you will have the chance to discover cutting-edge products and unlimited business opportunities! Looking forward to working with you to witness more highlights of the 33rd Guzhen Lighting Fair!

SOURCE China (Guzhen) International Lighting Fair