UGREEN Collaborates with POP MART to Unveil HACIPUPU as "The Little Forest Mage"

SINGAPORE, Nov. 11, 2026 /PRNewswire/ -- UGREEN, a leading global tech brand, today announced its first-ever collaboration with POP MART, the pop culture and entertainment company behind HACIPUPU. The collaboration brings the character to life in a new form: The Little Forest Mage, a special edition created around the theme "Activate Your Spark."

Where Energy Meets Imagination
For UGREEN, this partnership is a natural fit. The company has always believed that technology should give people the energy to do more of what they love. Its chargers and accessories work quietly in the background, keeping the devices people use to create, explore, and express themselves up and running every day.

In HACIPUPU, UGREEN found a kindred spirit. Though a shy and gentle boy, HACIPUPU possesses a great curiosity about the world. That curiosity mirrors what UGREEN's tech enables: the freedom to follow one's passion without limits.

The Little Forest Mage is born where these two beliefs meet. HACIPUPU reminds people to stay curious about the world, while UGREEN gives them the power to act on that curiosity and provides the daily support to explore the world. Together, the character stands for something both brands care deeply about – helping people connect with what makes them feel alive.

Who Is The Little Forest Mage?
In this special edition, HACIPUPU arrives in the city as The Little Forest Mage, a gentle traveler fresh from a magical forest. He brings a little of the warmth and energy of the forest to city life, and wherever he goes, color and wonder seem to follow.

Though shy by nature, HACIPUPU has never let that stop him. His gentle, innocent curiosity gives him the quiet courage to step forward, explore the unknown, and discover the small joys hidden in everyday life.

The Collection Unfolds
What exactly is in The Little Forest Mage's bag, and what magic could it bring to your everyday life?

The reveal begins to unfold on November 12. Every ten days, a new co-branded product will be revealed on UGREEN's website, chapter by chapter, until the full collection comes to light.

About UGREEN
UGREEN is a global tech brand. Since its founding in 2012, UGREEN has upheld its core values of being user-centric, sincere, and dedicated. With a global presence under the renowned "UGREEN" brand, its business covers over 180 countries and regions, serving more than 300 million users.

About POP MART
Founded in 2010, POP MART (09992.HK) is a leading company in the designer collectibles and pop culture entertainment industry. Leveraging our ecosystem built around characters and IPs, connecting with our fans through creative, immersive experiences, POP MART aims to light up passion and bring joy to fans everywhere.

With a core focus on designer collectibles, theme parks & experiential services, and digital entertainment, we manage and represent exceptional artists globally. Our products are available via 670+ stores, 2,800+ roboshops, and on major e-commerce platforms. The company went public on the Hong Kong Stock Exchange in 2020.

Contact:
SEA contact: Antonia Chen, [email protected] 
Other: [email protected] 

SOURCE UGREEN