Under Armour Launches New Brand Platform Centered on Commit, Spotlighting the Growth and Rewards Found in Sport

SINGAPORE, Aug. 21, 2026 /PRNewswire/ -- Under Armour today launched "Commit", its new brand platform that brings to life the commitment stories and moments of athletes who keep showing up for the sports they love.

The platform reflects Under Armour's belief that what draws people back to the track, the court, the gym and the field goes beyond results. It is the strength, growth, freedom, joy and fulfillment discovered when they truly commit to something they believe in.

While sports narratives have long spotlighted championships, records and breakthroughs, Under Armour is turning its attention to what happens before the outcome: the first breath of cold air at the start of an early run, the instinct to take one more rep after training ends, the courage to get back up after a fall. For Under Armour, commitment is never a decision made in a single moment: it's written into the stories of showing up, again and again.

This platform also speaks to a new generation of athletes in the region, for whom sport is increasingly about more than performance or image – it's a way to process emotion, express individuality, connect with communities and grow as a person. Whether they find freedom in a morning run or the sense of belonging built through teamwork and training, what keeps them coming back is often not a single result, but the version of themselves that is willing to keep committing to what they love.

"At Under Armour, we believe the most meaningful value of sport is found not only in the outcome, but in every moment when an athlete chooses to commit to it," shared Simon Pestridge, Chief Marketing Officer and APAC Managing Director, Under Armour. "When someone truly commits to something they love, sport becomes more than a way to challenge themselves. It becomes a force for continued growth. Through this platform, we hope to encourage more people to step onto the field, into the gym and back into the work, discovering the change that sport can create through every act of commitment and perseverance."

For many athletes, Commit is already lived through their everyday training and competition.

• Singapore footballer Danelle Tan, the country's youngest-ever international goal scorer, leaps past defenders and finds space where there isn't any, living out "Commit To Getting Away With It."
• National runner Thiruben Thana Rajan finds his rhythm in the quiet, groggy minutes before sunrise. When his body is still waking up but the commitment has already been made, capturing "Commit To A Sleepy Start."
• Muay Thai athlete Superbon knows the sound of a perfectly landed kick before anyone else does – greatness, for him, is built one perfect strike at a time, capturing "Commit To That Sound."
• MMA athlete Zhang Weili, China's first UFC champion, continues to find meaning in the repetition of the basics, embodying "Commit To Happy Places."
• Basketball player Jacob Zhu turns every drive to the rim into a choice to rise beyond limits, bringing "Commit To Flight Mode" to life.

Across different sports and different paths, each story reflects the same belief: when athletes commit to what they love, they keep showing up, keep giving their best and keep returning to the moments that move them forward.

Growing the joy of sport in Singapore

Here in Singapore, that belief comes to life on the field and in the gym alike. Under Armour is backing the Singapore Flag Football Teams – the men's national team, and the women's team, newly established as a national side – through training venues, coaching support and more. The support comes as the sport gains momentum globally, ahead of its Olympic debut in 2028.

Under Armour is also investing in the next generation, launching "Commit To Her Game" – an all-female coaching programme with Vivo Kinetics, led by ex-national athlete Vivian Eng and her all-women coaching team. The programme gives girls a safe, judgement-free space to try football – and in doing so, builds more than just players. It's a commitment to community, and to growing genuine love for the game from the ground up.

That same commitment carries through to everyday athletes. In partnership with select gym communities, Under Armour is making hybrid training more accessible, while celebrating the everyday regulars – the familiar faces who show up, rep after rep, and hold a gym community together.

For Under Armour, commitment doesn't only belong to those on the podium. Whether someone is just beginning their sports journey or constantly pushing their own limits, it lives in every rep, every rally, and every reason they show up – and through Commit, the brand hopes to stand beside more people as they find the strength, joy and belonging that come from showing up for what they love.

About Under Armour

Under Armour, Inc., based in Baltimore, Maryland, is a global performance brand committed to empowering athletes everywhere. Since 1996, the company has advanced how athletes train, compete, and recover through innovative apparel, footwear, and accessories. In partnership with elite athletes and game changers, Under Armour is shaping the future of sport and inspiring those who strive for more.

Learn more at http://about.underarmour.com. 

SOURCE Under Armour