Vietnam strengthens Esports industry with national TV involvement
HANOI, Vietnam, March 11, 2025 /PRNewswire/ -- Vietnam's esports industry is experiencing unprecedented growth, and with the involvement of national TV stepping into the arena, the country is making a bold statement: Esports is no longer a niche, but a mainstream industry with government backing.
Leading this movement is ON Live Esports (OLE) by Vietnam Television Cable (VTVCab), which has rapidly become Vietnam's leading esports organizer, distributor and broadcaster. With strong government support and strategic partnerships with global industry leaders like Riot Games, SOOP, VNGGames, Garena, and VIRESA, Vietnam is emerging as a global esports powerhouse.
Unlike many countries where esports struggles for recognition, Vietnam's government actively supports it as part of its digital economy strategy, accelerating investment, policies, and infrastructure. This backing has allowed pioneers like OLE to drive the industry forward.
As Vietnam's top owner, producer, and distributor of esports broadcasting rights, OLE has expanded esports access through major international partnerships. VTVcab's support, OLE has forged strong partnerships with international industry companies such as Riot Games and SOOP, growing its reach.
In 2025, OLE became the title sponsor of Vietnam's premier League of Legends tournament. Now rebranded as the ON Live Vietnam Championship Series 2025, marking a major milestone in the collaboration of television broadcasting and esports. Organized by the Vietnam Recreational and Electronic Sports Association (VIRESA) and VNGGames, the tournament will commence on February 28, 2025.
VCS has the new title sponsor - OLE by VTVCab.
Besides, OLE has secured an media rights partnership with Garena, becoming the official distributor for Vietnam's entire Arena of Valor tournament system. Not only is OLE a leading distributor of esports content, but it is also actively shaping its future to become Vietnam's largest owner and producer of esports content. After the success of ON Live Valorant Series (OVS) Season 1, OLE quickly launched Season 2, reaffirming its commitment to expanding Vietnam's esports ecosystem.
These partnerships are a game-changer, further integrating traditional television with the rapidly evolving esports landscape. OLE is actively bringing esports to television, making esports more accessible to the public than ever before. By expanding its broadcast reach, OLE ensures that esports content reaches the widest possible audience, bridging the gap between digital platforms and mainstream media.
OVS has been to Season 2 with many expectations from the audiences.
With government support, corporate investment, and international partnerships, Vietnam is not just catching up—it is setting new industry standards. As OLE continues its expansion, the world is watching. The question is no longer whether Vietnam will be a major esports player, but how far it will go.
SOURCE Vietnam Television Cable (VTVCab)
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