Vino Village Launches in Singapore: A Wine App That Turns Grapes into Characters for Gen Z and Millennials

Built by former Meta partnerships lead Cecilia LV, the app teaches wine through 23 grape characters, five-minute story lessons and quizzes

SINGAPORE, Oct. 16, 2026 /PRNewswire/ -- Vino Village, a gamified wine-learning app, officially launches in Singapore today. The app turns 23 of the world's most popular grape varieties into characters, so users can learn wine through five-minute story lessons and quizzes instead of textbooks. Pinot Noir, for example, is Princess Nora: elegant, delicate and a little high-maintenance.

Vino Village is built for a generation that is curious about wine but often unsure where to start. In Singapore, younger drinkers are less likely to choose wine: 46% of drinkers aged 18 to 24 drink wine, compared with 61% of drinkers overall, according to a 2023 Milieu Insight survey of 1,000 Singaporeans.

The characters live in six Tribes, such as Burgundy & Co and Little Italy. Users meet a character through a short story lesson, then pass a quiz to unlock the next one and climb seven levels, from "Novice" to "Grand Sommelier". A Digital Cellar lets users photograph and rate the bottles they taste, building a personal wine collection as they learn. Vino Village is free to start, and the optional Village Passport subscription removes daily limits.

Singaporean founder Cecilia LV spent nearly nine years in sales and product partnerships at Meta, where she built and launched two Canva-integrated apps. A wine lover who is WSET Level 3-trained, Cecilia built Vino Village to make wine fun and approachable for a new generation of drinkers. She designed every screen, wrote every lesson and art-directed every character herself.

"Wine should be fun to learn, but most of what's out there feels like homework," said Cecilia. "I wanted to make wine learning feel more like a game. Giving every grape a personality makes it memorable. Once you've met Princess Nora, you never forget why Pinot Noir tastes the way it does."

From the screen to the glass
Vino Village has partnered with online wine retailer Pop Up Wine to launch Tribe Wine Boxes, available now. Each box includes one bottle for every character in the Tribe. All six Tribe Wine Boxes can be found on Vino Village Wine Picks.

Launch giveaway
To celebrate the launch, Vino Village is giving away three Burgundy & Co Wine Boxes. Users who meet all 23 characters and reach the app's top level, "Grand Sommelier", between 16 October and 30 November 2026 will automatically enter a free lucky draw for the boxes. Open to Singapore residents aged 18 and above; full terms at vinovillage.co/luckydraw.

About Vino Village
Vino Village is a gamified wine-learning app for Gen Z and Millennial drinkers, developed in Singapore by Uncommon Apps Pte Ltd. Learn more at vinovillage.co or follow @vinovillageco on Instagram and @vinovillage on TikTok.

Media contact
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SOURCE Vino Village