Visa returns as title sponsor for 2026 MAMA AWARDS; Visa Presale registration begins 13 October

Fans worldwide can also access passes to the first MAMA FAN FESTA, held globally from 9 to 21 November at the Visa Presale registration

SINGAPORE, Oct. 13, 2026 /PRNewswire/ -- Visa, a global leader in digital payments, announced today its return as the title sponsor for the 2026 MAMA AWARDS, the world's No.1 K-POP Awards presented annually by South Korea's leading entertainment company CJ ENM. This year, Visa will continue to deliver exclusive and seamless access to fans through a special Visa Presale registration from 13 to 18 October, the first Presale of the 2026 MAMA AWARDS, enabling fans to be a part of the 2026 MAMA AWARDS and the first MAMA FAN FESTA hosted in Osaka, Japan, in November.

This is the third consecutive year that Visa serves as title sponsor for the MAMA AWARDS, building on two successful editions in 2024 and 2025. The 2026 MAMA AWARDS enlarges Visa's growing footprint in Asia Pacific's vibrant music landscape, coming on the back of its partnership extension with CJ ENM to present the awards till 2029.

The 2026 MAMA AWARDS will be held on 20 and 21 November at the Kyocera Dome Osaka in Osaka, Japan, and is set to be another landmark moment for K-pop. As title sponsor, Visa will hold the first Presale registrations for Visa cardholders globally to purchase tickets to the awards ceremony from 13 October, 11:00AM, to 18 October, 10:59PM (Singapore time). Applicants will be able to check their entry status individually within Qoo10 from 21 October.

The 2026 MAMA AWARDS is built on the concept of "A MUSIC INTERSTELLAR." Through a journey across a musical universe that transcends time and space, the event aims to connect artists and fans around the world while offering a unique experience that encourages each attendee to discover their own star.

Newly introduced for the 2026 MAMA AWARDS, the first MAMA FAN FESTA will run from 9 to 21 November, both offline across Osaka and online on Mnet Plus, featuring new ways for K-pop fans worldwide to connect with their favourite K-pop artistes and experience the MAMA AWARDS in their own way. Fans worldwide can easily access the MAMA FAN FESTA SUPER PASS during the Visa Presale registration.

Danielle Jin, Chief Marketing Officer at Visa Asia Pacific, said: "The MAMA AWARDS is one of the biggest celebrations of K-pop fandom, and our partnership with CJ ENM continues to bring fans closer to the artists, music and experiences they love. We are proud to extend this partnership for the 2026 MAMA AWARDS in Osaka, as we keep creating unforgettable experiences for K-pop fans while enabling seamless and secure payments with Visa."

Visa champions the moments that bring fans closer to the passions they love, from sports and music to gaming, fashion, and entertainment. Guided by a fan-first approach to partnerships, Visa designs experiences that deepen connection and make participation seamless, secure and accessible for audiences around the world. Through high-impact partnerships, Visa helps shape cultural moments while enabling effortless cross-border commerce.

Watch out for Visa Presales for the 2026 MAMA AWARDS on:

https://www.qoo10.jp/gmkt.inc/Special/Special.aspx?sid=367181

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

SOURCE Visa Worldwide Pte Ltd