YAS Partners with JOIE to Launch Hong Kong's First Taxi Fleet with Driving Behavior-Based Insurance
Data-Driven Innovation to Enhance Road Safety and Fleet Transparency
HONG KONG, June 27, 2025 /PRNewswire/ -- Insurtech company YAS today announced a strategic partnership with JOIE, a next-generation Hong Kong taxi fleet operated by Tai Wo Management, to introduce an AI-powered insurance solution based on real-time driving behavior analysis. The initiative aims to enhance operational efficiency, improve road safety, and offer more flexible and transparent protection for professional drivers.
In the initial phase, approximately 1,000 hybrid and electric taxis will be deployed, each integrated with YAS's proprietary AI-driven scoring and insurance adjustment system. The platform evaluates driving behavior—such as hard braking, sharp turns, and time of operation—in real time, adjusting risk levels and premiums dynamically. Coupled with an incentive-based rewards program, the system is designed to encourage safe driving, reduce accidents and insurance costs, and accelerate the adoption of electric vehicles to support emission reduction efforts.
By combining their respective strengths, YAS and JOIE will implement three core upgrade areas that span vehicle selection, insurance structure, and passenger service experience:
- Electrification and Comfort Upgrade
JOIE is progressively introducing a new generation of hybrid and electric vehicles to improve ride performance and cabin comfort, in alignment with Hong Kong's transportation transition and green mobility goals. - Smart Insurance and Driver Behavior Scoring
The YAS TAXY solution combines artificial intelligence and real-time data to independently score each driver's performance based on key safety indicators. Premiums are then adjusted dynamically, reinforcing the principle of "better driving = lower premiums" and promoting fairness and transparency in risk management. - Enhanced Passenger Experience
Future upgrades will include smart features such as AI-powered language translation, trip protection, and in-vehicle virtual assistants—aimed at improving communication and the overall quality of the ride to better meet passenger expectations.
This data-centric, smart fleet marks a significant shift in how Hong Kong's taxi industry can evolve toward a safer, more transparent, and technology-enabled operating model. Beyond fairer insurance, the system equips fleet managers with real-time dashboards, driver rankings, performance tracking, and reward monitoring tools—all contributing to more stable operations, better team performance, and greater appeal for professional drivers.
Aaron Ng Hoi-shan, Managing Director at Tai Wo Management, the parent company of JOIE, said, "Our mission has never been simply to replace vehicles, but to raise the operational standards of the entire industry. This partnership with YAS allows us to manage and reward driver performance with data, strengthening professional integrity and delivering a taxi experience that passengers can truly trust."
William Lee, Co-Founder of YAS, noted, "We created YAS TAXY with the goal of quantifying and recognizing safe driving behavior—shifting how insurance and fleet operations are fundamentally structured. This collaboration with JOIE is a major step forward in applying smart mobility in real-world settings, where technology moves beyond the backend to make a tangible impact on daily road safety and public trust."
This initiative also aligns with the smart mobility goals expected under the forthcoming Smart City Blueprint 3.0, leveraging AI-driven risk management and data-enabled fleet operations to help Hong Kong build a safer, more efficient, and people-centric urban transport system.
Please contact:
[email protected]
https://yas.io/zh/taxy/
About YAS
YAS is a leading insurtech company in Asia, dedicated to delivering dynamic, real-time insurance solutions for modern consumers through innovative applications of AI and blockchain technologies. YAS (Insurance Agent License No. FA2648) is a registered insurance intermediary authorized to distribute general insurance products in Hong Kong under the Insurance Companies Ordinance (Cap. 41).
For more information, please visit: https://yas.io
About JOIE
JOIE is a next-generation Hong Kong taxi fleet operated by Tai Wo Management. The company is committed to using innovative technologies to enhance passenger service, optimize fleet operations, and elevate the professionalism and dignity of drivers—bringing a fresh approach to urban transportation in the city.
SOURCE YAS Digital Limited
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