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Nov 08, 2017, 13:00 ET AdRoll Names Toby Gabriner as CEO to Pursue Transformational Vision and Breakout Growth

AdRoll, the most widely-adopted independent performance marketing platform, today announced that Toby Gabriner has been named CEO as a transition...


Oct 04, 2017, 07:00 ET New AdRoll Research Finds 81 Percent of Organizations Use Marketing Attribution

AdRoll, the performance marketing platform, today published its 2017 State of Marketing Attribution report in partnership with Econsultancy. Based on ...


Sep 07, 2017, 08:00 ET AdRoll Launches New ABM Advertising Platform to Increase ROI for B2B Marketers

AdRoll, the performance marketing platform, today announced the general availability of its enhanced account-based marketing (ABM) advertising...


May 16, 2017, 08:00 ET AdRoll Launches Account-Based Marketing Capabilities, with Industry-First Customizable Ads and Reporting, to Map Entire B2B Customer Journey on One Platform

Today AdRoll, the performance marketing platform, announced the general availability of AdRoll ABM (account-based marketing), a first-of-its-kind...


Apr 24, 2017, 15:00 ET AdRoll Integrates with Marketo to Transform Account-Based Marketing with Exclusive Direct Integration

Today at the Marketo Marketing Nation® Summit, AdRoll, the performance marketing platform, announced a strategic product integration with Marketo,...


Apr 20, 2017, 12:00 ET AdRoll Surpasses $300 Million Run Rate, Grows to 35,000 Brands in 2016

AdRoll, the performance marketing platform, today announced the company surpassed a $300M run rate in 2016. Additionally, AdRoll increased its...


Apr 20, 2017, 12:00 ET AdRoll Appoints Pioneering MarTech Executive Toby Gabriner as New President

AdRoll, the performance marketing platform, today announced Toby Gabriner has been named president, transitioning from his previous role as a...


Mar 07, 2017, 07:00 ET AdRoll State of Performance Marketing Report Finds Nearly 60 Percent of Marketers Plan to Change their Attribution Model in 2017

AdRoll, the performance marketing platform, today published its 2017 State of Performance Marketing Report, a survey of more than 1,000 U.S....


Oct 12, 2016, 08:00 ET Former Tencent Advertising GM and Former Adap.tv CEO Join AdRoll as Strategic Advisors

AdRoll, the performance marketing platform, today announced the appointment of two strategic advisors — former Tencent GM and AdChina (acquired by...


May 09, 2016, 09:01 ET Adoption of AdRoll-Marketo Integration Doubles as Customers Experience Significant ROI Gains

AdRoll, the performance marketing platform, announced today it has more than doubled the size of its Marketo Ad Bridge Integration in the last six...


Mar 02, 2016, 08:01 ET AdRoll Introduces Email Retargeting and Moves Beyond Advertising

AdRoll, the performance advertising technology company, today announced SendRoll, a new product that seamlessly extends the power of retargeting to a ...


Jan 21, 2016, 08:00 ET AdRoll State of the Industry Report Finds 66 Percent of Marketers Plan to Increase Programmatic Ad Spend in 2016

AdRoll, the performance advertising platform, today published its 2016 State of the Industry Report, a survey of 1,050 US marketers that reviews the...


Nov 17, 2015, 08:00 ET AdRoll Drives the Average Platform Cost-Per-Click Down 35 Percent with Latest BidIQ Release

AdRoll, the performance advertising platform, today announced strong results through its platform with the release of Chopin, the latest version of...


Oct 15, 2015, 12:00 ET AdRoll Receives New Facebook Small Business Solutions Badge

AdRoll, the performance advertising platform, today announced it has been awarded the new Small Business Solutions badge in the Facebook Marketing...


Oct 08, 2015, 08:00 ET App Annie Drives 30 Percent Incremental Lift in Conversions Through AdRoll's Marketo Ad Bridge Integration

AdRoll, the performance advertising platform, announced today the success of its recent Marketo Ad Bridge integration. Key customer App Annie, the...


Sep 22, 2015, 08:00 ET AdRoll Formalizes "Strategic Solutions" Service Tier for Enterprise and Agency Customers

AdRoll, the performance advertising platform, today announced its new service tier, Strategic Solutions. This program is specifically designed for...


Sep 17, 2015, 08:00 ET AdRoll Reviews Global Campaign Data Across 20,000 Customers, Publishes 'Facebook by the Numbers' Report

AdRoll, the performance advertising platform, today announced the release of a report which analyzed retargeting campaign data from 20,000 AdRoll...


Aug 20, 2015, 08:01 ET AdRoll Retargeting Now Seamlessly Integrates With All Shopify Stores

AdRoll, the global leader in retargeting, today announced an integration with Shopify, a leading cloud-based, multichannel commerce platform, to...


Jun 17, 2015, 08:00 ET Announcing AdRoll Prospecting, a Revolutionary Product to Help Marketers Acquire New Customers

AdRoll, the global leader in retargeting, today announced AdRoll Prospecting, a new complementary product that helps marketers acquire new customers. ...


May 20, 2015, 08:05 ET AdRoll's Latest Release to BidIQ Algorithm Increased Ad Viewability by 37 Percent and Improved CTR by 46 Percent

Today, AdRoll, the global leader in retargeting, announced that it has deployed a new version of BidIQTM, its dynamic bidding algorithm, across all...


Apr 17, 2015, 07:12 ET AdRoll Joins Google in Creating a Seamless Advertising Ecosystem with the Official Launch of HTTPS/SSL

AdRoll, the world's most widely adopted retargeting platform, today announced that all AdRoll display ad inventory will be encrypted to HTTPS, an...


Feb 25, 2015, 09:00 ET AdRoll Assembles All-star Team of Former Google and Yahoo! Japan Executives to Enter $40 Billion Japan Ad Market

In an effort to meet local demand for high-performance marketing solutions, AdRoll, the world's largest retargeting platform, today announced the...


Feb 17, 2015, 03:01 ET AdRoll Receives New Facebook Marketing Partner Badge, Recognized for Multiple Specializations

AdRoll, the retargeting platform, today announced it was selected to the new Facebook® Marketing Partner program, which recognizes high performance...


Dec 16, 2014, 09:00 ET AdRoll Releases State of the Industry Report, Examines Drivers for Explosive Adoption of Retargeting Across Industries

AdRoll, the world's most widely adopted retargeting platform, today published the State of the Industry Report:A Close Look at Retargeting and the...


Nov 21, 2014, 12:00 ET AdRoll Announces Support for Programmatic Buying through iAd Workbench

AdRoll, the world's most widely adopted retargeting platform, today announced integration with Apple's new iAd Workbench API. This announcement...