News from extreme reach A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Feb 24, 2021, 08:42 ET Media Aggregators Surpass Premium Publishers in Share of Video Impressions Served in Q4 2020, Shows Report from Extreme Reach

Extreme Reach (ER), the complete asset management solution for TV and video advertising, today released the findings of its Video Benchmarks Report...

Dec 09, 2020, 08:44 ET Q3 2020 Shows Stability of CTV Share and Continued Dominance of 30-Second Ads, According to Extreme Reach Video Benchmarks Report

Extreme Reach (ER), the complete asset management solution for TV and video advertising, today released the findings of its Q3 2020 Benchmarks...

Oct 07, 2020, 08:47 ET Extreme Reach Recruits Digital Asset Management Expert to Enhance the Expansion of AdBridge™, the Company's Video-First Creative Asset Management Platform

Extreme Reach (ER), the complete asset management solution for TV and video ads, today announced that Michael Snow has joined the company as Director ...

Oct 01, 2020, 08:37 ET Extreme Reach and Its 'BEWARE THE AIR QUOTES!' Marketing Video Earn Top Honors in 2020 dotCOMM and Videographer Award Competitions

Extreme Reach (ER), the complete asset management solution for TV and video ads, today announced it has received multiple honors in two international ...

Aug 19, 2020, 08:39 ET Impact of COVID-19 on Video Advertising Performance and Media Consumption Extended into Q2 2020, Shows Report from Extreme Reach

As the pandemic continues, so does its impact on the video advertising ecosystem, shows the latest Video Benchmarks Report from Extreme Reach (ER),...

May 13, 2020, 08:41 ET CTV Share of Total Video Ad Impressions Drops to Lowest Point in Two Years as COVID-19 Initially Drives Massive Changes in Media Consumption, Shows Report from Extreme Reach

Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4...

Mar 05, 2020, 08:47 ET Extreme Reach Strengthens Sales Team with Internal Promotion and New Hires

Extreme Reach today announced that company veteran, Kevin Crummy, and long-time ad tech sales leader, Erik Schear, will lead the organization's...

Feb 26, 2020, 08:32 ET Video Ad Impressions on CTV Tripled in Two Years, Reveals Extreme Reach's AdBridge Report

In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER), the complete...

Feb 06, 2020, 08:19 ET Extreme Reach Scores Big at Super Bowl LIV

Extreme Reach (ER), the complete asset management solution for TV and video ad creative, today announced its leading role in delivering the large...

Jan 21, 2020, 08:09 ET Extreme Reach Production Solutions Names Lisa Gewirtz Director of Marketing and Relationships

ER Production Solutions, the division of Extreme Reach that provides payroll, accounting and labor relations for production casts and crews across...

Dec 05, 2019, 08:40 ET Extreme Reach Production Solutions Hires Rolando Manansala as Director of Product Support

ER Production Solutions, a division of Extreme Reach that provides payroll and accounting software for production casts and crews across the...

Nov 20, 2019, 08:32 ET As Streaming Wars Heat Up, Advertisers Invest in CTV, Premium Publisher Inventory and 30-second Ad Lengths

Connected TV (CTV) continues to dominate video advertising, reveals the latest Video Benchmarks Report from Extreme Reach (ER), the complete asset...

Oct 02, 2019, 08:20 ET At 50%, Connected TV Hits New High of Video Ad Impressions Served by Extreme Reach

Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay. It now accounts for a full 50% of all video ad...

Sep 12, 2019, 08:34 ET Extreme Reach Names Catherine D'Amato Vice President of Compliance

Extreme Reach (ER), the complete creative asset management solution for the ad industry, announced today that Catherine D'Amato has been appointed...

Jun 27, 2019, 11:30 ET Extreme Reach Elevates 10-year Company Veteran Maegan Buckler to Chief Revenue Officer

Extreme Reach (ER), the complete creative asset management solution for the ad industry, announced today that Maegan Buckler, who has been with the...

Jun 26, 2019, 09:09 ET Connected TV is Transforming the Digital Advertising Ecosystem: Extreme Reach's Latest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV

With impressions increasing nearly 60 percent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served,...

Jun 03, 2019, 08:37 ET Extreme Reach Launches AdBridge for Sellers, A New Ad Distribution Platform for Sell-Side Teams and Their Advertising Partners

Extreme Reach (ER) today announced the launch of AdBridge™ for Sellers, a solution built to address the challenges faced by programmers and ad...

May 29, 2019, 08:49 ET Extreme Reach and Its shots.net Digital Magazine Earn Top Honors in 2019 Hermes and Muse Creative Award Programs

Extreme Reach (ER) today announced four honors for creative excellence from two awarding organizations, the Hermes Creative Awards and Muse Creative...

May 09, 2019, 08:00 ET Extreme Reach Launches AdBridge, the Complete Creative Asset Workflow Solution Designed for the Next Era of Brand Storytelling

Extreme Reach (ER) today officially announced the launch of AdBridge™, a creative asset workflow platform designed to automatically prepare and...

Apr 18, 2019, 08:37 ET Extreme Reach Taps Addressable TV Expert James Shears to Spearhead Growth of Advanced Advertising Services in its Proprietary Platform, AdBridge™

Extreme Reach today announced that James Shears, former General Manager of The Trade Desk's Advanced TV practice, has joined the company in the role...

Apr 09, 2019, 08:55 ET Extreme Reach and Mediaocean Provide Error-proof Video Campaign Delivery Process for Zimmerman

Extreme Reach, the complete creative asset management platform for the ad industry, and Mediaocean, the world's foundational media software company,...

Mar 01, 2019, 07:48 ET shots.net Drops Paywall with Relaunch

shots.net, the global platform for curated news and insights on advertising creative and the people behind it, relaunched today, announcing that all...

Feb 21, 2019, 07:58 ET Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report

Extreme Reach, the complete creative asset management solution for the ad industry, today released its 2018 Q4 and full year Video Advertising...

Feb 07, 2019, 09:47 ET Extreme Reach Scores Big at the Big Game

Extreme Reach today announced the leading role of AdBridge™, its cloud platform for creative asset workflow, in the Super Bowl LIII advertising...

Dec 13, 2018, 08:45 ET Extreme Reach Expands Canadian Talent and Payroll Operations to Service Growing Entertainment Industry

Extreme Reach today announced the expansion of its entertainment-related services in the Canadian market, a move that addresses the needs of the...