News from marketing management analytics A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

Latest

Oct 31, 2019, 10:00 ET Ipsos MMA Appoints Three Women to Leadership Roles

Marketing Management Analytics, (MMA), an Ipsos Company, has recently appointed three women to leadership roles in the company: Amy Brinkman joins...


Oct 22, 2019, 10:00 ET Swarovski's Consumer Goods Business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program optimizing traditional media, digital and social media, and personalized marketing to drive omni-channel sales and profit

Marketing Management Analytics, (Ipsos MMA), an Ipsos Company, and a leader in helping companies understand and optimize the value of their...


Oct 08, 2019, 10:00 ET Ipsos MMA Announces the Next Generation of Multi-Touch Attribution by Releasing Version 2.0 of the Activate Unified Marketing Planning Platform

Marketing Management Analytics, (Ipsos MMA), an Ipsos Company, and a leader in helping companies understand and optimize the value of their...


May 02, 2019, 09:30 ET Ipsos MMA Names Liz Osterhus Fleuette, Chief People Officer

Marketing Management Analytics, (MMA), an Ipsos Company, announced that Liz Osterhus Fleuette has been named Chief People Officer, overseeing the...


Apr 30, 2019, 09:30 ET Ipsos MMA Names Michael Bertie, SVP, Analytic Consulting

Marketing Management Analytics, (MMA), an Ipsos Company, announced the hire of Michael Bertie as Senior Vice President. MMA has been a leader since...


Jun 13, 2017, 10:00 ET MMA Announces Partnership with Google to Improve ROI Measurement & Optimization of Digital Media Across Search, Display and YouTube Campaigns

Marketing Management Analytics, (MMA), an Ipsos Company, and a leader since 1989 in helping companies understand and optimize the value of their...


Mar 09, 2017, 03:15 ET MMA verzeichnet seit sechs aufeinanderfolgenden Jahren zweistelliges Wachstum mit Umsatzanstieg um 17,6 % im Jahr 2016 und einem Plus von 356 % seit 2011

Marketing Management Analytics (MMA), ein führendes Unternehmen von Ipsos, das seit 1989 Unternehmen dabei unterstützt, den Wert ihrer Marketing-,...


Mar 09, 2017, 03:15 ET MMA enregistre la sixième année consécutive de croissance à deux chiffres alors que le chiffre d'affaires augmente de 17,6 % en 2016 et de + 356 % depuis 2011

Marketing Management Analytics, (MMA), une société Ipsos et un chef de file depuis 1989 dans l'aide aux entreprises à comprendre et à optimiser la...


Mar 09, 2017, 03:15 ET MMA registra su sexto año de crecimiento de doble dígito

Marketing Management Analytics, (MMA), una compañía Ipsos, y un líder desde 1989 ayudando a las compañías a conocer y optimizar el valor de sus...


Mar 08, 2017, 09:15 ET MMA Records Sixth Straight Year of Double-digit Growth as Revenues Increase by 17.6% in 2016 and +356% since 2011

Marketing Management Analytics, (MMA), an Ipsos Company, and a leader since 1989 in helping companies understand and optimize the value of their...


Nov 21, 2016, 10:15 ET MMA Presenting a POV on Full Customer Attribution™ at the Attribution Accelerator Conference in New York on November 30th

On November 30th, Nigel Foote, General Manager of EMEA at MMA will take the audience through a journey to share how MMA is enabling clients to build...


Oct 18, 2016, 11:15 ET Commercial Effectiveness Analytics - The Bridge from Math to Transformation & Value Creation

The combination of "big/smart data" and commercial effectiveness analytics is providing companies unprecedented transparency into what the most...


Oct 18, 2016, 11:15 ET Die Analyse der kommerziellen Effektivität - Brückenschlag zwischen Mathematik und Transformation & Wertschöpfung

Die Kombination von „Big/Smart Data" und Analyse der kommerziellen Effektivität bietet Unternehmen beispiellose Transparenz für die effektivste...


Oct 18, 2016, 11:15 ET Analyse de l'efficacité commerciale - Le pont entre les mathématiques et la transformation ainsi que la création de valeurs

La combinaison des « mégadonnées / données intelligentes » et de l'analyse de l'efficacité commerciale fournit aux entreprises une transparence sans...


Oct 18, 2016, 11:15 ET Análisis de eficacia comercial - el puente desde las matemáticas a la transformación y creación de valor

La combinación de " datos grandes/inteligentes " y el análisis de eficacia comercial está proporcionando transparencia sin precedentes de las...


Oct 12, 2016, 05:22 ET MMA partage les cinq étapes clés pour débloquer la valeur réelle du ROI de marketing

Marketing Management Analytics (MMA), un leader pendant les 26 dernières années dans l'aide aux entreprises du classement Fortune 1000 à exploiter...


Oct 12, 2016, 05:22 ET MMA veröffentlicht die fünf wichtigen Schritte zur Freisetzung des wahren Wertes von Marketing-ROI

Marketing Management Analytics (MMA), seit 26 Jahren bei der Unterstützung von Fortune 1000 Unternehmen beim Einsatz von Vorhersageanalysen zur...


Oct 12, 2016, 05:22 ET MMA comparte los cinco pasos clave para desvelar el valor real desde el retorno de las inversiones de marketing

Marketing Management Analytics (MMA), líder en los últimos 26 años en ayudar a las compañías de Fortune 1000 a mejorar la analítica predictiva para...


Oct 11, 2016, 11:22 ET MMA Shares the Five Key Steps to Unlocking Real Value from Marketing ROI

Marketing Management Analytics (MMA), a leader for the past 26 years in helping Fortune 1000 companies leverage predictive analytics to plan,...


Mar 03, 2016, 10:15 ET Leading Analytics and Data Management Company Marketing Management Analytics (MMA) Opens Office in Central London

Marketing Management Analytics (MMA), a global leader in helping Fortune 500 companies leverage predictive analytics to plan, execute, forecast and...


Mar 01, 2016, 10:15 ET Former CEO of WPP's Ohal joins Marketing Management Analytics (MMA) as Managing Director of EMEA

Marketing Management Analytics (MMA), a global leader in helping Fortune 500 companies leverage predictive analytics to plan, execute, forecast and...


Feb 23, 2016, 10:15 ET Marketing Management Analytics (MMA) Posts Fifth Consecutive Year of Double-Digit Growth, Closing 2015 Up 15%

Marketing Management Analytics, (MMA), a leader in leveraging "big data" in commercial effectiveness, marketing mix and pricing analytics since 1989, ...


Jul 14, 2015, 10:00 ET Marketing Management Analytics (MMA) Reports 26% Growth in First Half of 2015 Posting 18 Consecutive Quarters of Record Growth

Marketing Management Analytics, (MMA), a leader in commercial effectiveness and marketing mix modeling since 1989 announced its eighteenth...


Jul 01, 2015, 10:00 ET Top Consulting Executive from Deloitte Digital Media Joins Marketing Management Analytics (MMA)

Marketing Management Analytics (MMA), a leader in helping Fortune 500 companies leverage predictive analytics to plan, execute, forecast and optimize ...


Jun 30, 2015, 10:00 ET Top Analytic Executive from Procter & Gamble Joins MMA to Lead Value Creation and Client Growth Agenda

Marketing Management Analytics (MMA), a leader in helping Fortune 500 companies leverage predictive analytics to plan, execute, forecast and optimize ...