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Dec 08, 2021, 11:00 ET OAAA Bolsters Executive Leadership; Names Digital Ad Industry Vet Laura Colona As EVP, Commercial Marketing Officer And OOH Leader Rick Robinson As Chief Creative Officer In Residence

The Out of Home Advertising Association of America (OAAA), announced today that digital ad industry veteran Laura Colona has been appointed as...

Dec 07, 2021, 09:30 ET Out Of Home Advertising Up 38% In Q3 2021

Out of home (OOH) advertising revenue increased 38 percent in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion,...

Nov 18, 2021, 09:00 ET Social Media is a Highly Effective Amplifier of Out of Home Advertising Campaigns - Especially For Younger Generations, According to New Research From OAAA and The Harris Poll

Out of Home (OOH) advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a new consumer...

Nov 16, 2021, 15:00 ET Nearly Half Of American Travelers Are Making 2022 Travel Plans, Regardless Of COVID, According To Research From OAAA & The Harris Poll

According to new research, COVID is no longer standing in the way of most future consumer travel this winter. Nearly half of travelers (48%) are...

Oct 13, 2021, 10:00 ET OAAA Releases Comprehensive Guidance for Best Practices for Marketing Mix & Attribution Models for Out of Home Media

The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem,...

Sep 28, 2021, 10:00 ET OAAA Releases Creative Best Practices Guide For OOH Advertising

The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem,...

Sep 09, 2021, 10:00 ET OAAA Names Michael Hershey Executive Vice President Of Government Affairs

The Out of Home Advertising Association of America (OAAA) today announced the appointment of Michael Hershey as Executive Vice President, Government...

Aug 26, 2021, 10:00 ET Out of Home Advertising Up 38% in Q2 2021

Out of home (OOH) advertising revenue increased 38 percent in the second quarter of 2021 compared to the previous year, accounting for $2.0 billion,...

Jun 29, 2021, 10:00 ET Consumers See OOH Back To School Advertising As A Welcome Sign Of The Return To Normal, According To Research From OAAA

Back to school means back to normal, and 53 percent of Americans say out of home (OOH) advertising is playing a role in restoring their confidence as ...

May 26, 2021, 10:00 ET OAAA Releases OpenDirect 1.5.1

The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem,...

May 26, 2021, 08:00 ET Summer Travel Will Meet Or Exceed Pre-Pandemic Levels For More Than Half Of Americans, According To Research From OAAA & The Harris Poll

After a year of social distancing, Americans are optimistic about summer travel, with 51 percent of consumers stating that they are going to travel...

May 25, 2021, 10:00 ET OAAA Releases Digital Video Out Of Home Buyers' Guide

The Out of Home Advertising Association of America (OAAA), today released its first "OAAA Digital Video Out of Home (VOOH) Buyers' Guide" to help...

May 24, 2021, 18:15 ET OAAA Announces 79th Annual OBIE Award Winners

The Out of Home Advertising Association of America (OAAA) today announced the 79th Annual OBIE Award Winners. Each year the OBIE Awards honor the...

May 18, 2021, 11:00 ET OAAA Publishes Out Of Home Impression Measurement Guidelines

The Out of Home Advertising Association of America (OAAA), today released new guidelines that recommend a move toward an impressions-based...

May 07, 2021, 10:15 ET OAAA Announces Standardization Guidelines And Best Practices For Exposure Methodology In Digital Out Of Home Advertising

The Out of Home Advertising Association of America (OAAA), today released a comprehensive guide for capturing mobile advertising IDs to effectively...

Feb 10, 2021, 10:30 ET Consumer Research Shows Heightened Receptivity To Out Of Home Messaging, Especially In Big Urban Areas

Increased appetites for outdoor and shared experiences are leading consumers to: hit the highways and seek out of home activities, notice their...

Dec 17, 2020, 14:30 ET Out of Home Advertising Association of America's 2020 Media Plan of the Year Awards Names Kinetic Worldwide For Facebook's "Thank You" Campaign

Today, the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising...

Nov 12, 2020, 08:00 ET Powerhouse Jury For 79th Annual OAAA OBIE Awards To Be Led By R/GA Global Chief Creative Officer Tiffany Rolfe

The call-for-entries kicks off today for the OBIE Awards, the oldest and most prestigious honors for creative excellence in out of home advertising...

Oct 15, 2020, 10:00 ET Nearly Half Of Americans Notice OOH Advertising More Than Before The Pandemic, With 7 In 10 Reporting An Increased Appreciation And Awareness Of Surroundings Post-Lockdown, According To Research From OAAA & The Harris Poll

The out-of-doors has taken on new resonance in the wake of the COVID-19 lockdowns, with nearly half (45%) of American adults saying they are noticing ...

Oct 05, 2020, 10:00 ET OAAA Names Outdoor Media Group Executive Christina Radigan As Chief Marketing Officer

The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, today...