News from smirnoff A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Jun 05, 2019, 14:26 ET SMIRNOFF™ Vodka Teams Up with Laverne Cox, Alyssa Edwards and Jonathan Van Ness to Welcome the Global LGBTQIA+ Community Home to Pride NYC

Smirnoff is launching its new "Welcome Home" campaign to roll out the welcome mat for the millions of LGBTQIA+ community members and allies expected...


May 02, 2019, 09:37 ET Zero Sugar, But All The Flavor! New Smirnoff™ Zero Sugar Infusions Proves That You Can Have It All

Zero sugar, one-hundred percent flavor and three new variants – if it sounds too good to be true, that's probably because you haven't tried new...


Aug 20, 2018, 10:13 ET Talk About A Fun Mix: The Makers Of SMIRNOFF™ Vodka Partner With Ted Danson, Jenna Fischer, Jonathan Van Ness, Nicole Byer And Laverne Cox To Show That You Don't Need A Lot To Have A Good Time

The makers of SMIRNOFF™, the original vodka for everyone, know the best things in life do not have to be – and in fact, should not be -- expensive or ...


Jul 30, 2018, 10:00 ET SMIRNOFF™ Vodka Reinvents the Moscow Mule With the Launch of the New SMIRNOFF Moscow Mule Flavor

SMIRNOFF™ Moscow Mule joins in on the fun as the newest flavor in the SMIRNOFF vodka lineup. The ginger & lime infused limited-time offering...


Jun 25, 2018, 10:21 ET Dear America, Tell Your Boss You're Taking A 4th Of July 5 Day Weekend. For America. Sincerely, Smirnoff Ice™ Red, White & Berry

Summer is finally here, and nothing screams fun in the sun like the greatest holiday in the history of holidays ever – July 4th. Smirnoff Ice loves...


Jun 22, 2018, 10:52 ET Can You Believe?! Jonathan Van Ness Will Join SMIRNOFF™ Vodka at the 2018 NYC Pride March to Celebrate Love in All Forms and LGBTQ Equality

This Sunday, SMIRNOFF™ vodka continues its decades of support for the LGBTQ community by partnering with Queer Eye television personality,...


May 02, 2018, 09:30 ET New 90 Calorie Raspberry Rosé SMIRNOFF™ Spiked Sparkling Seltzer?! Yaaaaaas

SMIRNOFF™ Spiked Sparkling Seltzer Raspberry Rosé flavor is making its debut just in time for summer. You're welcome. Rooftop drinks, poolside...


Mar 02, 2018, 08:00 ET SMIRNOFF™ and Spotify Debut New Experience Enabling You To Uncover Your Listening Habits To Promote Phenomenal Women

SMIRNOFF has announced a new extension of its "Equalizing Music" global campaign through a new partnership with Spotify that promotes equality for...


Oct 05, 2017, 11:07 ET Ted Danson Visits SMIRNOFF™ Vodka Facility in Plainfield, Ill. to Experience How the Brand is Made In America

Yesterday, in honor of National Vodka Day, actor and environmentalist, Ted Danson, joined SMIRNOFF™ at the Diageo Facility in Plainfield, Ill. to...


Jan 04, 2017, 12:42 ET SMIRNOFF Stirs Up Hot New Hard Seltzer Trend With Fewer Calories Than Other Leading Brands On The Market

Cutting calories is almost always an element of New Year's resolution for Americans, but they soon realize that there are few low-calorie options in...


Dec 01, 2016, 08:00 ET The Smirnoff Sound Collective Fosters Diversity Within Electronic Music In Collaboration With Artists And Industry Leaders

Since its birth in 2014, the Smirnoff Sound Collective, the SMIRNOFF™ brand's international music platform, has inspired a more inclusive world...


Oct 20, 2016, 09:49 ET SMIRNOFF™ Vodka, the Vodka of the Original Moscow Mule, Declares March 3 to be National Moscow Mule Day

Tortilla chips. Tap dance. Cheese pizza. Buttons. There seems to be a national day for everything… except the country's most searched cocktail: the...


Oct 12, 2016, 10:00 ET The Smirnoff Sound Collective Highlights Values Of Inclusivity Through Global Launch Of New Documentary

Today, the Smirnoff Sound Collective, the SMIRNOFF™ brand's international music platform created to inspire a more inclusive world through electronic ...


Sep 15, 2016, 08:00 ET New Documentary Celebrates Latin American Identity And Culture On The Global Music Scene On The Eve Of Mexican Independence Day

In celebration of Mexican Independence Day tomorrow, the Smirnoff Sound Collective, the SMIRNOFF™ brand's international music platform created to...


Jul 22, 2016, 10:40 ET SMIRNOFF™ Vodka Celebrates 75 Years Since Co-Creating the Moscow Mule

Cocktail trends come and go, but no vodka cocktail is more iconic than the Moscow Mule. Today, cocktail menus across America feature the Moscow Mule...


Jun 22, 2016, 08:00 ET SMIRNOFF™ Celebrates The Diverse Stories Of American Immigration During Immigrant Heritage Month

Today, the makers of SMIRNOFF™ vodka announced support of the third-annual Immigrant Heritage Month taking place throughout the month of June. In...


Jun 20, 2016, 05:34 ET SMIRNOFF™ Spreads Love By Hosting One of EDC Las Vegas' First Ever Same-Sex Weddings

This past weekend, in the midst of all the dancing, singing and celebrating at Insomniac's EDC Las Vegas, many festivalgoers expressed their love for ...


May 25, 2016, 10:13 ET SMIRNOFF™ Gets Ready For Summer With New Limited Release - SMIRNOFF™ Red, White & Berry Vodka Specialty

We are one nation, and this summer the SMIRNOFF™ brand is releasing SMIRNOFF™ Red, White & Berry, the newest offering to celebrate freedom and bring...


Apr 14, 2016, 04:00 ET SMIRNOFF™ "Seizes The Daytime" With Its New Line Of Gluten-Free Flavored Vodka -- SMIRNOFF SOURCED™

Forget yesterday, and don't worry about tomorrow, it's all about today! The makers of SMIRNOFF™ vodka are bringing the 'fun' back to Thursday happy...


Mar 02, 2016, 08:00 ET Smirnoff Sound Collective™ Launches In United States During One Of The World's Largest Music Events

The makers of SMIRNOFF™ vodka announced today that Smirnoff Sound Collective™, the brand's international music platform committed to becoming the...


Jan 23, 2014, 09:00 ET A New Year, A New You With SMIRNOFF SORBET® Light Pineapple Coconut

Adding new meaning to a "fresh start" in 2014, SMIRNOFF® Vodka aims to provide a light option for those who are looking to maintain New Year's...


Nov 14, 2013, 05:00 ET Relive Good Times with Mixhibit, the First Collaborative Video Storytelling App

Today The Smirnoff Co., maker of the world's number one vodka, announces the global launch of the Mixhibit app, the groundbreaking new tool that...


Nov 14, 2013, 05:00 ET Reviva los buenos momentos con Mixhibit, la primera aplicación colectiva para historias en vídeo

En el día de hoy, The Smirnoff Co., fabricante del vodka número uno del mundo, anunció el lanzamiento mundial de la aplicación Mixhibit, la nueva y...


Nov 14, 2013, 05:00 ET Reviva bons momentos com Mixhibit, o primeiro aplicativo para contar histórias colaborativas em vídeo

Hoje, a The Smirnoff Co., fabricante da vodca número um do mundo, anuncia o lançamento mundial do aplicativo Mixhibit, uma nova ferramenta...


Mar 12, 2013, 09:15 ET SMIRNOFF Presents Three Sorbet-Inspired Flavored Vodka Specialties To Stimulate The Tastebuds, But Not The Waistline

Putting a spin on the flavored vodka category, SMIRNOFF® Vodka is making a splash with a new-to-market delicious, reduced calorie line of vodka...