2025 FILMART: YoyWow Hosts Forum on AI-Driven IP Ecosystem: Building a Framework for Global Commercial Collaboration
HONG KONG, March 19, 2025 /PRNewswire/ -- As the cultural and creative industries undergo rapid transformation, IP development, operations, and global collaboration are evolving at an unprecedented pace. In this context, Shenzhen YoyWow Communication Co., Ltd. (Refers as "YoyWow" below) successfully hosted the forum "AI-Driven IP Ecosystem: Building a Framework for Global Commercial Collaboration" at the Hong Kong Convention and Exhibition Centre.
As a key event at the 2025 Hong Kong International Film & TV Market (FILMART), the forum focused on establishing IPs global framework, showcasing innovative strategies for IP value creation, cross-industry collaboration, and market expansion. By bringing industry leaders and pioneers, the event injected new momentum into the Asian and global cultural industries.
From Content Distribution to Ecosystem Empowerment: YoyWow's Decade of Global Expansion
Since its establishment in 2013, YoyWow has been a trailblazer in cross-border digital content distribution and operations, spearheading new opportunities for Chinese content and brands to reach global audiences. As one of the earliest market-driven pioneers of Chinese content exports, YoyWow has amassed a wealth of expertise in bringing China's rich cultural and creative assets to the world stage. Mr. Wang Zheng, the General Manager of YoyWow, reaffirmed the company's dedication to expanding its footprint in the digital content industry, forging deeper cross-border partnerships, and empowering Chinese IPs to achieve long-lasting international impact.
At the heart of YoyWow's global strategy lies YoyWow Space, an innovative platform jointly launched by the Development Research Center of the National Radio and Television Administration and YoyWow. Designed to amplify the international reach of Chinese-language content, the platform was spotlighted at the forum, where its core mission, strategic vision, and key initiatives were unveiled. Two flagship projects- V-Pulse and the Go Sailing IP Global Accelerator-took center stage, showcasing YoyWow Space's comprehensive resource integration and industry-leading capabilities in driving IP globalization.
V-Pulse is a data-driven platform designed to provide insights into the global commercial value of IPs. By utilizing V-Pulse, content creators gain access to data analytics and strategic optimization tools. During the forum, Grace, the head of V-Pulse, provided a detailed introduction to the platform's features and shared case studies of its data-driven rankings, demonstrating how V-Pulse enables IPs to reach global audiences accurately.
Edmund Ooi, Co-founder of YoyWow Space, presented the latest progress of the "Go Sailing" Global IP Companion Project, a global accelerator designed to propel Chinese-language IPs onto the international stage. He explained how the initiative offers a comprehensive solution for the global distribution of Chinese-language IPs through technological empowerment, international operational incubation, resource integration, and funding support. As an accelerator for Chinese content globalization, the Go Sailing project will pave new paths for IPs, helping them establish a strong presence and develop in the international market.
From Content Infrastructure to Breaking the Content Barrier: Unlocking the Full Cross-Border Communication Chain
At this forum, YoyWow illustrated its sophisticated industry strategy with three major initiatives. The first of these was the debut of its AI-driven intelligent distribution system, Visify. Featuring three core modules cross-platform content management, smart distribution optimization, and real-time data analysis Visify creates a SaaS-based infrastructure for global brand communication, providing robust technological support for the worldwide distribution of digital content. YoyWow also announced its strategic collaboration with Visionlink and Salon platforms, aiming to leverage their technological advantages to support brands in their international expansion efforts.
In addition, Puff Media announced its strategic partnership with YoyWow to integrate creative content with business commercialization practices, maximizing value and offering the industry a new approach to content monetization. This collaboration will not only optimize resource allocation between both parties, but also introduce more innovative business models to the market.
Furthermore, YoyWow has also partnered with the Viddsee Juree Awards- 2025 China Micro-Drama Special Edition. As an annual competition, the Viddsee Juree Awards celebrate outstanding short films and digital storytelling, aiming to connect young filmmakers from China and Southeast Asia and promote cultural exchange through the power of storytelling. This initiative invites young filmmakers from Southeast Asia and China to collaborate, and YoyWow will support the distribution and release of the participating works in China.
YoyWow Secures Dual Platform Authorizations to Drive Global Cultural Exchange
As a key player in fostering cross-border collaboration in Asia's cultural and creative industries, YoyWow has secured two major international platform authorizations, further strengthening its industry presence.
ATA Awards - Yoywow is the exclusive China partner (excluding Hong Kong, Macau, and Taiwan) of the Asian Television Awards (ATA) in 2024, YoyWow has renewed its collaboration with the ATA Committee for the 30th edition in 2025. By leading the call for submissions, YoyWow aims to spotlight more high-quality Chinese-language productions on the global stage, boosting their international influence and injecting fresh vitality into the industry.
3rd Art Hong Kong Expo - YoyWow has become the strategic co-organizer of the 3rd Art Hong Kong Expo. It will oversee key areas such as exhibition promotion, business matchmaking, and global outreach. This partnership not only underscores YoyWow's growing influence and expertise but also opens new doors for expanding its international footprint.
YoyWow Joins Forces with ACBS to Propel New Developments in the Asian Content Industry
The Asia Content Business Summit (ACBS) is Asia's first pan-Asian platform. Since its establishment in 2008, it has played a pivotal role in fostering creative media and content industry development across various Asian countries and economies. ACBS has been instrumental in areas such as technology, finance, film production, and distribution networks. As a key partner of YoyWow, ACBS made significant announcements at the forum, unveiling the "China-Thailand Co-production Project" and the "Zheng He's Voyages to the West" project a Saudi Arabia and Malaysia collaboration project, and marking the occasion with a major partnership signing ceremony. Fred Wang Salon Films and Saudi Arabia also enter into a partnership to fund collaboration projects.
The forum focused on innovative global cooperation models for IPs, offering deep insights into the development trends of the IP ecosystem. As an industry leader, YoyWow showcased its strength and extensive experience in driving the global commercialization of IPs through a series of strategic collaborations and project launches. Moving forward, YoyWow will continue to expand its presence in the global IP ecosystem, helping more Chinese IPs and brands make their mark on the world stage, while injecting fresh momentum into global cultural exchange and collaboration.
SOURCE Shenzhen YoyWow Communication Co., Ltd.
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