ASCE, the Diverse and Explorative Art Hub, together with Sands China, presents the Special Exhibition "Meet the Magic"

Internationally Acclaimed Artists Jason Naylor and Philip Colbert Make Their Debut in Macau, Celebrating the Grand Opening of ASCE's First Store in Macao

MACAO, Aug. 5, 2023 /PRNewswire/ -- Forward Fashion (International) Holdings Company Limited, ("Forward Fashion" or the "Group"; Stock Code: 2528) unveiled its new art label "ASCE", the diverse and explorative art hub, at The Londoner Macao on 2 August, following the successful expansion of its multi-dimensional art space, Artelli, to several international locations within a short span of just 10 months. This move further brings diverse internationally acclaimed characters, uncover brand-new collaborations, exclusive products, creative community events and diverse art experiences to a new generation pursuing a refined lifestyle, and marks a brand-new milestone in the Group's advance into high-end art projects and business diversification.

In celebration of the grand opening of ASCE's first store in Macao, the group joined forces with Sands China to present the captivating exhibition "'Meet the Magic' - In Celebration of Disney100 By Philip Colbert & Jason Naylor", which also marks as one of the Special Exhibitions of Art Macao: Macao International Art Biennale 2023. The two artists made a special visit to Macau and successfully created a buzz in the city's art scene,

A Diverse and Explorative Hub for Art, Culture, and Lifestyle Enthusiasts

As a newly launched art brand by Forward Fashion, ASCE offers a unique approach to retail and art exhibitions, positioning itself as a playful creativity hub for visionary breakthroughs of internationally acclaimed characters.  ASCE serves as a diverse and explorative art hub where collectors gather for social exchange and discover the fabric of everyday life.

ASCE embraces the ethos of playfulness, everyday lifestyle, and personalization, uncovering collaborations with internationally renowned artists and brand designers to create seasonal character projects. ASCE playfully blends fashion, art, design, technology, and beyond, crafting diverse art and lifestyle experiences intricately infused with a new way of thinking. It connects creative communities from various fields, initiates exciting events and festivities, and aims to create a vibrant hub for art, culture, and lifestyle enthusiasts. Following the opening of the first ASCE store in Hong Kong in July, the brand has now arrived in Macau, and plans to further expand to major cities in mainland China and international markets.

Embracing "Art Macao" to "Meet the Magic" with Internationally Renowned Artists

ASCE, the newest art brand under Forward Fashion, is delighted to participate in "Art Macao", on the occasion of the opening of its first store in the city, by joining hands with Sands China and co-curating with ARTOX GROUP the "'Meet the Magic,' In Celebration of D100 By Jason Naylor & Philip Colbert". This grand showcase of large-scale artworks by two internationally acclaimed artists with distinctive styles: Jason Naylor, a graffiti artist from New York, and Philip Colbert, a contemporary pop art master from Scotland based in London. From 3 August to 15 October, large-scale art installations will be showcased, bringing the enchanting, spectacular and magical art experience to the locals and visitors alike.

During the magnificent celebration of Disney's centennial, the two artists have gone beyond creating two large-scale art installations inspired by Mickey Mouse at the lagoon of The Venetian Macao and Le Jardin. They are also presenting several classic reproductions of artworks in the lobby of The Venetian Macao, transforming the space into a vibrant art paradise. Additionally, ASCE, the Diverse and Explorative Art Hub at The Londoner Macao presents its inaugural exhibition - Vibrant Expressions -- Original Works Exhibition of Philip Colbert & Jason Naylor showcases the vibrant original artworks of these two artists, extending the enchantment of summer art through their striking use of colors.

Artists Make Debut in Macao for the Grand opening with Exclusive Collections Launched

To celebrate the grand opening of ASCE's first store in Macao and the opening of the "Meet the Magic" exhibition, artists Jason Naylor and Philip Colbert made their first appearance in Macao on the opening day of ASCE.

The 2 artists also engaged in close interactions with local young artists, media, and collectors, sharing their creative insights and attracting a large number of fans, marking the beginning of an art-filled summer.

In addition to the opening exhibition, a series of artist collaborations has also been launched in the ASCE space, ranging from collectible limited edition sculptures to lifestyle aesthetics, including limited edition art prints, aromatherapy and pillows, offering a wide range of collecting and purchasing options and bringing art into our daily lives. These limited-edition products are created in collaboration with artists Philip Colbert, Jason Naylor, David Flores, and Hikari Shimoda, and are exclusively available in ASCE.

Mr. Patrick Fan, Founder, Chairman of the Board and Executive Director of Forward Fashion (International) Holdings Company Limited, said, "We are honoured that the opening exhibition of ASCE, a diverse and explorative art hub, has the opportunity to be part of the grand international cultural and art event 'Art Macao 2023', presented in the form of a special exhibition. The Group has always been actively supportive of the Macau SAR Government's '1+4' strategy for moderate and diversified development, in line with the 'Tourism+' strategy, actively exploring high-end art project markets. We hope the launch of the original art brand ASCE can contribute to promoting exchanges between Macau and the international art community, while driving the prosperity of local cultural and artistic development in Macau. "

"Meet the Magic" is one of the three flagship exhibitions in which Forward Fashion is participating in this year's "Art Macao". The other two exhibitions are "BE@RBRICK MACAU – World's First Immersive BE@RBRICK Art Exhibition'' and "Mr Doodle First Exhibition in Macao." Forward Fashion aims to enter the premium art sector by leveraging its experience and advantages in managing over 100 brands through its self-owned brands. With its rich retail experience and IP resources, the company actively seeks brand and cultural art cross-border collaborations, introducing exclusive and debut joint projects to continuously expand the international market.

About ASCE

A playful creativity hub for visionary breakthroughs of internationally acclaimed characters. ASCE serves as a diverse and explorative art hub where collectors gather for social exchange and discover the fabric of everyday life.

ASCE embraces the ethos of playfulness, everyday lifestyle, and personalization, uncovering collaborations with internationally renowned artists and brand designers to create seasonal character projects. ASCE blends fashion, art, design, and technology to build a diverse hub for lifestyle art experiences and boundary-breaking creative exchanges. Strengthening bonds with creative communities, ASCE will be hosting a range of exceptional events, establishing as an exploration hub for art, culture, and lifestyle enthusiasts to connect and exchange ideas.

ASCE aims to achieve new milestones in art + commerce in the Greater Bay Area and targets to expand its footprint worldwide in mainland China, and to Tokyo, Seoul, New York, London and Paris. 

About Forward Fashion (International) Holdings Company Limited

Forward Fashion (International) Holdings Company Limited is an integrated group with three synergistic business segments - fashion, art and lifestyle - and a commitment to creating innovative retail business model. With a track record of managing over 100 brands, the Group has helped many brands to establish their first presence in Greater China. In recent years, the Group has actively enhanced its operations and developed its own brands, to further enrich its brand portfolio. Leveraging its extensive retail experience and IP resources, the Group has spearheaded exclusive collaborations with brands and cultural and art communities to expand into the international market.

Mr. Fan Wing Ting, Patrick, is the founder, chairman and executive director of Forward Fashion Holdings. In 2005, he founded the first company of the Group in Hong Kong focusing on fashion apparel retail in Greater China. Following the Group's 2020 listing on the Main Board of The Stock Exchange of Hong Kong Limited, Forward Fashion has embarked on eCommerce platforms and introduced international fashion and artistic brands and visionary international art projects to Greater China. The Group aims to cater for the preferences and needs of local youths and promotes business diversification.

SOURCE Forward Fashion (International) Holdings Company Limited