Chiron Medical Group's October "Safeguarding Breast Health With Heart" Campaign: Integrating Breast Health into Daily Life

"Safeguarding Breast Health With Heart"

HONG KONG, Oct. 2, 2026 /PRNewswire/ -- As we enter Breast Cancer Awareness Month in October, Chiron Medical Group, together with its FemWell Women's Health Centre and Chiron Breast Health Centre, is launching a series of activities under the theme "Safeguarding Breast Health With Heart". These include Dress Pink Day, discounted breast imaging screenings, themed talks, and complimentary pink gift packs, all designed to encourage women to build the habit of regularly paying attention to their breast health, starting from everyday life. This year, we are also partnering with women's lingerie brand MIRO to support International Breast Cancer Awareness Month, connecting the ideals of "comfort, confidence, and health" by offering exclusive shopping discounts for our clients. We hope that through caring for the body and providing thoughtful daily support, we can comprehensively promote women's health autonomy.

FemWell Women's Health Centre Launches "Pink Health Offer": Breast Screenings at up to 55% Off

Breast cancer ranks as the most common cancer among women in Hong Kong, with an average of one in every 13 Hong Kong women likely to be affected at some point in their lives. From October 2 to November 30, FemWell is offering breast imaging screenings at discounts of up to 55%, making it easier for women to take the first step toward caring for their breast health. Services include 3D mammogram screening for HK$1,500 (original price HK$3,350, saving HK$1,850) and breast ultrasound for HK$1,360 (original price HK$1,600), both provided at the Tsim Sha Tsui FemWell Women's Health Centre. Women should choose an appropriate breast screening plan based on their age, personal health status, family medical history, and doctor's assessment, and seek professional advice promptly when needed.

Pink in Action: Making Screening a Habit

October 13 is International Pink Dress-Up Day, and Chiron Medical staff will wear pink attire and pink brooches to show support for breast cancer patients. Women who visit our clinics* during October will also receive a complimentary "Pink Kit," which includes a breast health information leaflet, a breast self-examination instruction card, details of screening discounts, MIRO co-branded gift offers, and an aromatherapy fabric spray. Quantities are limited and available while stocks last—integrating breast health awareness into daily life for comprehensive care.

Interactive Experience Class: Learning Breast Health Through Participation

In October, Chiron Medical Group is partnering with corporations to host themed talks, where medical staff will explain breast health knowledge. The event will also feature yoga stretching sessions led by instructors to help participants learn relaxing movements. Finally, a lingerie consultant will share practical tips on selecting sports bras and wearing them correctly—caring for yourself from the perspectives of health, comfort, and confidence.

Brands Standing Together: From Lingerie to Health

Breast health is not only about screenings; it is also closely linked to daily life. This year, Chiron Medical Group has partnered with women's lingerie brand MIRO to disseminate breast health information during the campaign period and offer shopping discounts (from now until November 30, 2026: 30% off when purchasing two sets of pink wire-free bras and underwear). This ensures that women can access professional health knowledge even when choosing their everyday undergarments.

Through the diverse "Safeguarding Breast Health With Heart" campaign, Chiron Medical Group hopes to raise awareness among more women about the importance of breast health, encourage the early establishment of regular screening habits, and add peace of mind for themselves and their families.

"Safeguarding Breast Health With Heart" Campaign and Breast Imaging Screening Details: https://shorturl.at/bvRP3

About Chiron Medical Group

Chiron Medical Group ("Chiron Medical") upholds a people-oriented philosophy and builds trust through medical care. Our mission is to provide comprehensive medical services, offering patients one-stop prevention, diagnosis, treatment, and ongoing management plans for various health conditions.

We have an excellent team of specialist physicians and technology. The Group has 25 specialist and general practitioners covering at least 15 specialty areas, providing appropriate treatment for patients. Through effective communication with clients, we deliver personalized medical care to ensure patients have the best experience when consulting medical services, during the consultation process, and while building a healthy lifestyle, becoming their trusted healthcare partner.

About Chiron Breast Health Centre

The Chiron Breast Health Centre, under Chiron Medical Group, adheres to a "patient-centered" philosophy, committed to creating a warm and respectful clinical environment where women can relax. We provide comprehensive medical care, covering continuous assessment, professional treatment, and wellness programs. Our services include breast surgery, oncology, diagnostic imaging, and post-operative breast reconstruction, along with post-operative rehabilitation consultation and support services; radiation oncology treatment is provided through referral to professional teams. We also offer patient case management, establishing diagnostic consensus through close communication with the medical team to ensure every patient receives holistic care and support.

About FemWell

FemWell Women's Health Centre, the women's health brand under Chiron Medical Group, has a professional female team working alongside women to focus on holistic female health. Through our dedicated professional medical services and multidisciplinary team of female experts, we comprehensively address women's health and help women move toward a flourishing life.

Our services go beyond disease diagnosis and treatment; we also aim to help patients address the root causes of illness, cultivate healthy lifestyles, and restore and maintain health. The establishment of the Women's Health Centre is the first step in FemWell's promotion program. Looking ahead, FemWell will continue to provide rich health information, physical and mental wellness workshops, personalized treatment plans, and more, enabling women to pay greater attention to their personal health and address their overall physical and mental well-being.

This press release will be uploaded to:
- Chiron Medical: chiron.care
- Chiron Breast Health Centre: breast.chiron.care/
- FemWell Women's Health Centre: femwell.chiron.care/

SOURCE Chiron Medical