CSTS Hospitality appointed by BEYOND Hospitality to bring UEFA EURO 2028™ Official Hospitality for Mainland China, Hong Kong, Macao, Singapore, South Korea and Taiwan

• BEYOND Hospitality, the Official UEFA EURO 2028™ Hospitality provider, has appointed CSTS Hospitality as the exclusive Sales Agent for Mainland China, Hong Kong, Macao, Singapore, South Korea and Taiwan.
• UEFA EURO 2028™ will run from 9 June to 9 July 2028, and will see 24 national teams compete across 51 matches held in England, Wales, Scotland and Republic of Ireland, with Official Hospitality Packages available only through BEYOND Hospitality and its appointed Sales Agents. Official Hospitality will go on sale in September 2026.
• CSTS Hospitality will act as the dedicated local market expert and direct sales contact, helping corporate and individual customers access UEFA EURO 2028™ Official Hospitality packages.

ZURICH, Sept. 8, 2026 /PRNewswire/ -- BEYOND Hospitality, the UEFA EURO 2028™ Official Hospitality provider, has appointed CSTS Hospitality as its exclusive Sales Agent for the Mainland China, Hong Kong, Macao, Singapore, South Korea and Taiwan markets, giving football fans and customers in the market a dedicated local point of contact for Official Hospitality packages.

Through the appointment, CSTS Hospitality will provide corporate and individual customers with expert guidance, local market support and direct access to the Official Hospitality programme for UEFA EURO 2028™, one of the world's most anticipated sporting events.

Official Hospitality options range from the casual and social Supporters Club and Club experiences to the stylish and sophisticated Prestige and Platinum lounges, the flagship BEYOND Platinum concept in select stadiums, and the exclusive and elegant Skybox product. Hospitality combines premium stadium seating with outstanding service and facilities, including premium dining and beverages, and dedicated guest services. Sales will launch in September 2026.

Jaime Byrom, Executive Chairman at BEYOND Hospitality Group, said: "We are delighted that CSTS Hospitality is part of our growing sales network. Their proven expertise, strong customer relationships, and deep understanding of applicable markets make them an ideal partner to promote the Official Hospitality programme for UEFA EURO 2028™."

Byrom adds: "As demand for the event builds, CSTS Hospitality will play an important role in helping customers access exceptional hospitality experiences that bring them closer to the action. We look forward to welcoming customers when Official Hospitality Packages go on sale in September 2026."

As the exclusive Sales Agent, CSTS Hospitality will manage local enquiries, provide product guidance, and support customers throughout the booking process.
Customers will be able to choose from a broad range of Official Hospitality experiences across all nine venues in England, Wales, Scotland and Republic of Ireland.

With Official Hospitality packages starting from £900 per person (excluding VAT), the programme offers a guaranteed match ticket and elevated experiences for all football fans, corporate and premium hosts alike.

"UEFA EURO 2028 is set to become one of the most sought-after sporting events of the decade. As exclusive Sales Agent in Mainland China, Hong Kong, Macao, Singapore, South Korea and Taiwan, CSTS Hospitality will leverage its unrivalled hospitality expertise, deep local relationships and international sales network to bring the tournament's premium experiences to customers across the continent. We look forward to helping make UEFA EURO 2028 an outstanding commercial and hospitality success," said Mr. Larry Zheng, CEO at CSTS Hospitality.

Customers in Mainland China, Hong Kong, Macao, Singapore, South Korea and Taiwan can secure their Official Hospitality packages by visiting https://euro2028.beyond-hospitality.com, or by contacting CSTS Hospitality directly for product information, availability and booking guidance via beyond-hospitality.euro28@csts-hospitality.com

ABOUT BEYOND HOSPITALITY

BEYOND Hospitality 28 AG is the Official Hospitality Provider for UEFA EURO 2028™ and is responsible for the design, promotion, sale and delivery of the tournament's Official Hospitality programme.

BEYOND Hospitality 28 AG is owned by BEYOND Hospitality Group, a leading company in global sports hospitality and travel. The company provides end-to-end hospitality solutions, including strategic planning, product development, sales, marketing and event delivery. BEYOND has delivered hospitality programmes for major international sporting events including the Copa America 2024, FIFA Club World Cup 2025™, and the FIFA Arab Cup 2025™. BEYOND Hospitality also serves as the Official Hospitality Travel Programme Provider for the UEFA Champions League™ Final 2025, 2026 and 2027.

UEFA EURO 2028™ will take place from 9 June to 9 July 2028 across nine venues in England, Scotland, Wales and the Republic of Ireland. The tournament will feature 24 national teams competing in 51 matches, with the opening match taking place in Cardiff and the Final at Wembley Stadium in London.

ABOUT CSTS HOSPITALITY

CSTS Hospitality is a newly established joint venture between two of the leading sports hospitality brands: CSTS Integrated Marketing and SHANKAI Sports. Over the past decade, both companies have been appointed exclusive or non-exclusive agents for the official hospitality programmes of the world's biggest sporting events, including UEFA EURO™ and FIFA World Cup™.

Based on their past appointments as sales agents for premium sports hospitality, CSTS Hospitality is able to offer customers their expertise and hospitality product knowledge to ensure a memorable hospitality guest experience through carefully curated, service-led delivery.

Headquartered in Hong Kong, CSTS Hospitality operates established teams across Beijing, Shanghai, Hong Kong, Singapore, and South Korea.

SOURCE CSTS Hospitality