Easy Weddings launches a world-first e-commerce platform, revolutionising the way couples book and manage suppliers for their big day.

MELBOURNE, Australia, Sept. 27, 2023 /PRNewswire/ -- Today, Australia's most used wedding-planning website, Easy Weddings, launches a world-first, e-commerce platform for the wedding industry. Wedding Packages is a free tool developed to simplify the entire planning process, lower costs and make the organising journey stress-free and much more enjoyable for engaged couples.

Most consumer-facing industries have embraced some form of e-commerce, using simplified booking and ordering platforms — and now Easy Weddings is doing the same for the wedding industry. Finding, comparing, and booking suppliers has never been easier as Wedding Packages offers a seamless, user-friendly platform for wedding suppliers and couples to connect with.

Easy Weddings CEO and Founder, Matt Butterworth said: "Millennials and Gen Z are looking for online, efficient solutions even when it comes to planning a wedding. We know that couples today are making more informed decisions about their wedding suppliers, so we've delivered a platform to guide them through the process.

"In a rapidly evolving wedding industry, embracing innovation is crucial to staying relevant and successful. I believe that this world-first wedding e-commerce platform is the way of the future. It gives suppliers unparalleled opportunity to directly connect with engaged couples and also provides couples with verified, top-rated suppliers. It's win-win for both consumers and suppliers and ultimately keeps costs and stress low through the entire process." 

Couples generally don't know much about planning a wedding until they get engaged and more often than not, they find the process daunting. Before Wedding Packages launched, people who didn't hire a professional wedding planner had to research, call, email, book, pay, and manage each supplier individually. Now, couples can explore all of the best 5-star, verified suppliers in their region at a glance. They simply select which supplier best suits their style and budget in each category (car, band, hair and makeup, celebrant etc), pay a fully refundable $99 deposit to Easy Weddings and from there a dedicated team helps organise each supplier based on your preferences.

Once the deposit is paid, each couple is connected with a personal wedding assistant via Easy Weddings introducing a human touch to the process. This free wedding consultant helps manage the suppliers, gives advice on costs and offers support to the couples every step of the way. Furthermore, once you have selected your suppliers, only one payment is required which keeps costs lower for each couple.

"If Easy Weddings Packages was around when I was planning my wedding last year, it would have been a no-brainer," said Mel, who had to manage a "nightmare" supplier on her big day.

"Like most couples, I had never planned a wedding before, so I just booked the cheapest photo booth I found which ended up being a nightmare to deal with! They were so unreliable, didn't follow delivery instructions, forgot the props we paid for, and to top it off, they lost the photo files! Easy Weddings Packages would have saved the stress, on top of the hours spent booking suppliers separately. It's a one-stop-shop and sounds really convenient"  

About Easy Weddings

Established in 2000, Easy Weddings is Australia's leading e-commerce wedding platform, and the most extensive network of wedding suppliers, used by over 80% of the nation's engaged couples each year.  

Easy Weddings has built the country's most popular wedding app where engaged couples can find and book all their dream wedding vendors in one place while sticking to their budget. Brides and grooms love the free and easy-to-use planning tools, budget calculator, online registry and step-by-step wedding checklist.

SOURCE Easy Weddings