Monarch Athletic Club: A Longevity Clinic Disguised as an Athletic Club
LOS ANGELES, June 24, 2025 /PRNewswire/ -- Monarch Athletic Club, the Los Angeles-based wellness disruptor delivering physician-led fitness, recovery, diagnostics, and personalized health optimization, including advanced bloodwork, biometric tracking, and leading-edge body composition analysis, has joined forces with Miroma Project Factory (MPF) to launch a new kind of digital experience, one that feels more like a luxury concierge for your future self than a website.
After 18 months of under-the-radar development, MPF has unveiled a transformative digital roadmap for Monarch, reimagining how people begin their wellness journey long before they ever step inside a facility. This first phase of rollout, backed by Miroma Ventures, is laser-focused on personalization, longevity, and the business of proactive health.
At the heart of the platform is the Monarch Health Index, an AI-powered pre-assessment tool that acts like a digital intake for your lifestyle. It invites potential members to answer a series of questions across mental wellness, physical fitness, nutrition, and sleep, instantly generating a visualized health snapshot and custom recommendations. Far from a gimmick, the Index feeds directly into Monarch's CRM, giving its sales and clinical teams rich data to personalize outreach and accelerate member acquisition.
"Most health spaces wait for you to have a health problem and walk in the door. Monarch starts your health journey online just as personally, and just as clinically. We're bringing together the science of preventive care with the immediacy of digital connection. MPF helped us turn that into a platform, not just a promise" said Dr. Ryan Greene, CEO of Monarch Athletic Club.
This is not a glossy website for a boutique gym. It's the digital front door of a high-performance health brand that believes your biomarkers matter more than your bench press. Monarch offers holistic life support from nutrition, personal training, physical therapy, full-body composition scans, hormone optimization, recovery services, and physician-led programs rivaling the most exclusive longevity clinics, wrapped in a sleek, luxury wellness environment that members use on a near-daily basis.
MPF led the brand and digital strategy end-to-end, integrating design, AI, infrastructure and user journey mapping as part of a broader three-year scale plan. This marks the beginning of a radical new health model, one that will soon be experienced remotely, at home, and with the premium support Monarch will be known for.
MPF, which serves as the digital arm for Miroma Ventures, specializes in turning high-potential startups into scalable digital businesses. Through a distinctive equity-for-services model, MPF backs ambitious founders by delivering premium digital execution in exchange for skin in the game.
"We don't work with just anyone, we work with the brave," said Kat Robinson, Global CEO of Miroma Project Factory. "Monarch is a category creator. It doesn't need to compete with other athletic clubs because it's playing in a different league: the future of preventive medicine. Our job was to build a digital experience that lived up to that ambition and could scale into the advantageous progressive vision that Dr Ryan Greene has."
MPF is now scouting its next generation of disruptive partners, founders ready to scale, differentiate, and define what's next in health, wellness, and tech.
About MPF
MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across web, platforms, and systems. Specializing in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organizations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. For more information, visit https://www.theprojectfactory.com/
About Monarch
Founded in Los Angeles, Monarch Athletic Club is a next-generation health and wellness facility that combines preventative medical care, performance training, and recovery services under one roof. With a physician-led team and an all-inclusive membership model, Monarch delivers science-backed, personalized care in a luxury environment. The club is redefining what it means to take ownership of long-term health, proactively, holistically, and sustainably. Learn more at www.monarchclubs.com
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Monarch Athletic Club
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SOURCE Miroma Project Factory
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