Presotea Takes Taiwan's Tea Culture to the World, Earning Recognition at the Asia Pacific Enterprise Awards 2026 Taiwan Chapter

TAIPEI, Oct. 16, 2026 /PRNewswire/ -- Founded in Taiwan in 2006, Presotea has grown from a local tea beverage brand into an international franchise network with more than 400 locations across Taiwan and overseas markets. Its success in bringing Taiwanese tea culture to consumers around the world has earned the brand recognition at the Asia Pacific Enterprise Awards 2026 Taiwan Chapter, organized by Enterprise Asia. Built on an integrated supply chain spanning tea sourcing, product development, standardized store operations, and franchise support, Presotea combines Taiwanese tea expertise with modern brewing technology to create a contemporary tea experience that can be consistently delivered across markets.

At the heart of Presotea's identity is its espresso-style tea-brewing system, which prepares each beverage to order from an individual tea bag using a short, high-pressure extraction process. The approach reduces the need for bulk brewing while limiting waste and oxidation, allowing stores to maintain a streamlined operating process and consumers to enjoy freshly extracted tea. Its beverage portfolio spans pure teas, milk teas, fruit teas, and seasonal creations, supported by traceable ingredients, food-safety controls, water filtration, and product testing.

Presotea's growth has also been shaped by its ability to translate Taiwanese tea culture across international markets. Its journey began with the opening of its first overseas store in Perth, Australia, before expanding into Canada, the United States, Malaysia, the United Kingdom, Singapore, Jordan, Dubai, and other markets. Regional flagship stores and local franchise partnerships have helped introduce Taiwanese tea to diverse consumer communities while maintaining consistent brand standards.

Behind this expansion is an integrated support system covering site selection, store planning, equipment, training, menu development, marketing, and operational guidance. A dedicated research and development team continues to create differentiated products, while responsible sourcing initiatives include the use of Rainforest Alliance Certified teas in selected products.

By combining traditional tea knowledge with practical innovation and a scalable operating model, Presotea has created a recognizable Taiwanese tea brand with an international presence. Its continued expansion demonstrates how local tea heritage can be adapted for modern consumers without losing its authentic identity.

About Enterprise Asia

Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine toward sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, uplifting the economic status of people across Asia and ensuring a legacy of hope, innovation, and courage for future generations. Please visit https://www.enterpriseasia.org/ for more information.

About Asia Pacific Enterprise Awards

Launched in 2007, the Asia Pacific Enterprise Awards is the region's most prestigious award for outstanding entrepreneurship, continuous innovation, and sustainable leadership. The Award provides a platform for companies and governments to recognize entrepreneurial excellence, hence spurring greater innovation, fair business practices, and growth in entrepreneurship. As a regional award, it groups together leading entrepreneurs as a powerful voice for entrepreneurship and serves as a by-invitation-only networking powerhouse. The program has grown to encompass 16 countries/ regions and markets all over Asia. For further information, please visit https://apea.asia/taiwan/.

SOURCE Enterprise Asia