Sage House Presents SMILEY Installation and Showcase of Classic Artist Projects at LEC 2023

SHANGHAI, June 29, 2023 /PRNewswire/ -- Sage House, a Hong Kong-based creative agency, participated in Licensing Expo China (LEC) in Shanghai from June 28-30, 2023. With the ambition to forge connections with diverse media outlets, brands and artists, the agency orchestrated a series of captivating on-site activities during the event with the aim of seizing this invaluable occasion to explore the infinite possibilities for brand licensing and artistic creativity in the context of today's business culture.

As an industry expert with a long-standing commitment to IP collaboration, Sage House has successfully collaborated with many institutions and brands both at home and abroad, engaging in a large number of classic IP projects. In addition to facilitating connections between legendary artists and brands, the agency also offers creative insights and strategic approaches to ensure maximum value is derived from both brands and IPs involved in these collaborative ventures.

Sage House has unveiled an exciting initiative at LEC 2023, introducing a dedicated SMILEY zone in collaboration with the renowned brand. This strategic partnership aims to extend the reach of SMILEY's thrilling collaborations to a wider array of brands. A striking and expansive SMILEY installation has been meticulously crafted on the show floor, drawing the attention of expo attendees.

Over the past two years, the Sage House team has successfully executed several cross-border co-branding projects that have attracted industry attention and garnered several global awards. Whether it was introducing the captivating artwork of Saudi Arabian artist Rashed Al Shashai - "The Gate to the East", to China's inland mountain city of Chongqing, or building an innovative partnership between vintage cartoon characters and fashion labels, Sage House is dedicated to increasing the visibility and awareness of these stories and their unique qualities. As a result, the company presented these classic projects alongside its artists' creations at the event, including the nostalgic retro-style Chengdu IFS (International Finance Square) Donald Duck Ice Shop Theme Exhibition, China's first Peanuts 70th Anniversary Global Artist Collective-themed installation and event, Dream A Big Dream, SNOOPY X BROADCAST co-branded pop-up shop, and Ryuji Kamiyama solo exhibition, among others.

Co-founders Mavis Mak and Jackie Lui, while reflecting on the years of fruitful co-branding endeavors, said, "An IP agent's role extends beyond the mere collaboration between brands and artists; it is also about recognizing the distinctiveness of each brand and artist, leveraging ingenuity and creativity to amplify the impact, and exploring the infinite possibilities of art through authorized re-creation". Sage House wholeheartedly embodies this IP agent model, driving their unwavering pursuit of these ideals. 

More opportunities lie ahead. Sage House became the exclusive Chinese partner of 2023 UNKNOWN ASIA earlier this year. Chinese artists were offered a unique opportunity to participate in the international art fair, and the winners will have a chance to showcase their work as official exhibitors at UNKNOWN ASIA in Osaka, Japan schedule for September 15-17 this fall.

Sage House firmly believes that crossover and creatives cooperation should encompass more than just introducing overseas artists to China. By closely collaborating with international partners, the agency also creates new opportunities for Chinese brands to make their mark on the world stage. With a focus on popular marketing campaigns and innovative communication approaches, Sage House envisions a borderless exchange environment that fosters seamless interactions between Chinese artists and the global community.

Event Details
LEC (Shanghai)
Date: June 28-29, 2023 (9am - 5pm) and June 30 (9am - 3pm)
Venue: National Exhibition and Convention Center (Shanghai), Sage House Booth 2-1E35
Address: No. 333, Songze Avenue, Xujing Town, Qingpu District, Shanghai

About Sage House

Sage House is an award-winning integrated creative and marketing communication agency headquartered in Hong Kong. With offices in Shanghai, Hong Kong and Australia, the company excels in creative planning, exhibition curation, international artist collaborations, and PR and marketing planning and execution. The agency is the designated interactive exhibition partner in the US, Japan, Singapore, Saudi Arabia, Thailand and Greater China for a number of top multinational entertainment brands, including Disney, Warner Bros, Twentieth Century-Fox, Turner Entertainment and Peanuts, regularly organizing nationwide tours for them and working with high-end shopping malls and theme parks.

In recent years, Sage House has actively fostered collaboration between outstanding international artists and the Chinese market, aiming to achieve artistic diversity. Through professional curation, the creation of limited-edition art merchandise, pop-up exhibitions and workshops, among other endeavors, the agency is challenging conventions, igniting imagination, infusing art with vitality, and creating a prototype for the IP agency of tomorrow. Furthermore, starting this year, Sage House is extending its support to Chinese artists in establishing a presence overseas and embarking on a journey of exploring the endless possibilities in brand licensing and artistic innovation within the context of contemporary business culture.

With a wealth of industry experience and a track record of pioneering creative concepts, Sage House stands at the forefront of the field. Leveraging its expertise in art and design resources, the agency offers a diverse array of interactive experiences for designer toys. Furthermore, Sage House excels in delivering tailored marketing strategies and seamless integration of public relations, bringing customizable IP creativity to life. 

Sage House's primary mission is to educate the public about the allure of art and innovative design. With a dedication to curating stylish and enjoyable events, the agency aims to offer cross-branded entertainment activities that bring fun and excitement to individuals who embrace the zest for life.

Latest accolades:

• Sage House's exclusive artistic presentation, The Gate to the East (at IFS Chongqing), won the Gold Award in the PR category for Campaign Asia, the Gold Award for Event Innovation and the Bronze Award for Consumer Activity Innovation at the Asia-Pacific Stevie Awards.
• Sage House itself garnered the Gold Award for Most Innovative Marketing Agency at the 2022 Asia-Pacific Stevie Awards.
• Furthermore, Sage House has undertaken numerous creative projects that have garnered widespread recognition. Notable among these endeavors are the grand opening event of Hongkong Land's Chongqing Halo Shopping Park (The Ring), the nostalgic retro-style Donald Duck Ice Shop exhibition at IFS Chengdu, China's first Peanuts 70th Anniversary Global Artist Collective-themed installation and event, Dream A Big Dream, the SNOOPY X BROADCAST co-branded pop-up store, and the Ryuji Kamiyama exhibition. Collectively, these remarkable ventures have contributed to the company's impressive feat of securing 15 international awards over the past decade.

SOURCE Sage House