Thailand's Evolving Tissue Market is Embracing Sustainability

JAKARTA, Indonesia, June 24, 2025 /PRNewswire/ -- The tissue and toilet paper market in Thailand is experiencing significant growth. According to Statista, the tissue paper market is projected to grow at a CAGR of 4.6% during the forecast period of 2025-2031. Households are increasingly prioritizing hygiene and cleanliness, as disposable incomes and purchasing power are rising, people are more willing to invest more on hygienic solutions such as tissues.

As tissue demand grows in Thailand, consumers are increasingly seeking environmentally conscious alternatives for disposing of waste. Many now choose compostable options over conventional ones made from plastic or other non-biodegradable materials, which degrade slowly and harm the environment if discarded improperly in water bodies or landfills.

In line with the trend, the government is enforcing regulations that require industries to fully comply with the Green Industry Guidelines (GI), ensuring that factories operate in an environmentally responsible and safe manner.

As one of the key players in the market, APP Group responds to this trend by offering a range of eco-friendly tissue products that align with evolving consumer demands, environmental awareness, and government regulations. "The market in Thailand is growing rapidly, and we recognize that consumers are increasingly focused on environmental responsibility. At the same time, the Thai government is dedicated to advancing sustainability efforts. APP is proud to support Thailand's transition to a greener future. Our products reflect this vision—delivering high-quality, compostable, and sustainable tissue solutions," said Nishant Grover, CEO Tissues International at APP Group.

With sustainability becoming a key driver for both consumers and businesses, APP Group remains committed to innovation in the tissue paper sector. The company's focus on environmentally friendly products addresses consumer demand and supports global sustainability goals, ensuring minimal environmental impact from production through to disposal.

As Thailand has been appointed as the main hub for APP Group's operations in the Indo-China region, the company is driving the future of the tissue paper market with sustainable products that align with consumer demands and environmental goals, ensuring a lasting positive impact.

About APP Group

APP is a leading pulp, paper, and forestry company headquartered in Indonesia, manufacturing high-quality tissue, packaging, and paper products. With our products available in over 150 countries, we prioritize sustainability, ethical practices, and the well-being of our employees, society, and the environment. Our Sustainability Roadmap Vision 2030, aligned with ESG principles, guides our efforts in environmental protection, community support, biodiversity preservation, and carbon neutrality.

SOURCE APP Group